17 homepage usability
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The document outlines the steps in the user experience design process including research and evaluation, requirements analysis, conceptual design, and production launch. It then discusses specific goals and techniques for designing an effective homepage, such as communicating the site's purpose through elements like the name, logo, tagline, and describing what the site or company does and its high priority tasks in an above-the-fold manner.
17 homepage usability
- 1. Research & Evaluation Requirements Analysis Conceptual Design Production Launch Identify users / user groups Understand user goals & needs Understand client goals & needs Technical requirements & limitations Research previous versions Research competition
- 2. Research & Evaluation Requirements Analysis Conceptual Design Production Launch Sketches Mockups, wireframes, prototypes Prototype evaluation Information architecture Brainstorming
- 5. Homepage goals Communicate site purpose Provide info about company/organization Reveal site content - through examples Show site structure & navigation Enable site search Establish identity & credibility - graphics
- 6. Communicate site purpose Name & Logo Tag line What site/company does High priority tasks
- 7. Tag line Communicate site purpose Brief Descriptive To the point Catchy !
- 8. Communicate site purpose Name & Logo Tag line What site/company does High priority tasks
- 9. Communicate site purpose What site/company does How? High priority tasks What can I do here? Where do I start?
- 10. Communicate site purpose What site/company does How?High priority tasks What can I do here? Where do I start? Above the “fold” !