The document discusses microblogging and its benefits for organizations. It defines microblogging as short-form social media posts popularized by Facebook and Twitter. The document argues that applying microblogging principles to enterprises can encourage connections across boundaries, allow people to follow experts, and share ideas. It provides 16 specific ways organizations can use microblogging, such as asking questions, sharing links and files, participating in discussions, and broadcasting work activities.
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17 reasons your organisation should use microblogging
4. They gave their users the ability
to post status updates or Tweets
that are quick to post, easy to
read and accessible for all.
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The concept of microblogging
was popularised by social
networks such as Facebook and
Twitter in the mid-late 2000s.
What is
microblogging?
5. If we take these same principles
and apply them to the enterprise,
what bene鍖ts can we derive from
enterprise social networks?
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8. Discover, follow and connect with people in
the organisation with similar interests to you.
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Encourage connections
across organisational
boundaries
14. Have group discussions
Facilitate vibrant communities of
practice by encouraging group
discussions around hot topics which
are discoverable for future reference.
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