The document discusses the characteristics and basic elements of Art Deco, an artistic and design style that was popular in Western Europe and the United States in the 1920s-1930s. Key features included simple geometric shapes, an emphasis on decorative elements, and celebrating modern lifestyles, with a focus on symmetry, flatness, geometry, and streamlined curves. Several graphic design organizations were also founded in the US during the 1920s.
17. Characteristics of Art Deco
• Simple geometric shapes
• Lack of a political directive
• More emphasis on decorative elements
• Celebrates glamour
• Celebrates affluent modern lifestyles
28. Basic Elements of Art Deco
Simplicity
Symmetry
Planarity – (flat, two-dimensional)
Geometry
Machine aesthetic
Reductive geometric abstraction
90. 1920s Organizations founded in US
• The Art Director’s Club
• Society of Typographic Artists in Chicago
• American Institute of Graphic Arts