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DDAVIDAVID A RA REEDEED 8710 W H8710 W HILLSBOROUGHILLSBOROUGH AAVEVE 106 T106 TAMPAAMPA FL 33615FL 33615
 TAMPA FL  (813) 382-5682  DAVID@ZEBRA3INVESTMENTS.COM  HTTP://LINKEDIN.COM/IN/DAVIDREEDTAMPAZ3
 VICE PRESIDENT  CONSULTANT GENERAL MANAGER SALES CHAMPION
QQUALIFICATIONSUALIFICATIONS PPROFILEROFILE
Accomplished innovation and data-driven management executive with proven record of providing high-performance
strategic leadership in sales, customer service, operations management, and business development in venture capital,
business solutions, hospitality, training, and CPG industries. Detail-oriented and methodical, data insights driver with
critical thinking to address work issues under stressful work conditions. Well-organized with multitasking and
prioritization skills that optimize resources to achieve outstanding results. Decisive leadership, strong people
management, and exceptional interpersonal communication skills that inspire confidence and forge teamwork with
colleagues across diverse functions and ethnicities. Business Development and Elite Team Building Expert
KKEYEY EEXPERTISEXPERTISE
 Business Strategy &
Execution
 Marketing & Sales (Trad. &
Online)
 Business and Talent
Development
 B2B/B2C Sales Management
 Multiple Account
Management
 Customer Service
Engagement
 Fiscal & Budget Management
 Relationships, Partnership
(Customers, Public, &
Suppliers)
 Profitability Health /
Analytics
 Multiple Project Management
 Recruiting / On-Boarding
 Sourcing,
Networking/Licensing
 Transformative Change
 Performance Metrics
PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE
President, ZEBRA 3 BUSINESS PERFORMANCE CONSULTING  TAMPA BAY FL 2015  Present
Responsible for Turn-around and ramped up companies invested in by collaborating Venture
Capital Groups. Led associates and investors in Business Consulting (Sales Expertise), Virtual
Office, Internet Loyalty Technology, Consumer Packaged Goods, and Leadership / Team
Development / Company Culture. Close rates from 10%to 77%.
 Averaged +27% annual sales increases for 13 clients. Drove innovation and professional
execution for US Bank, Excellerant, Nimblefish, Texas A&M University, Medi-Site, Distinctive
Brands, Belle Chevre, Outsite Networks, and more.
Vice President, INSTREAM  BOSTON, MA 2014  2015
Responsible for selling new industry and customers receipt and digital marketing.
 Implemented new culture, metrics, and habits. Sold $5M or +20% in 3 months. Led team to
+15% revenue.
Vice President, RENWOOD MILLS/ MIDSTATE MILLS  NEWTON, NC 2009  2014
Added 20% in new business, implemented new metrics, increased existing customers by 15%, led
team and customers through vetting investors and acquisition. Improved shipping fulfillment by
+50%, profits +13%.
VP, Executive Director - New Business Development, CATALINA MARKETING  TAMPA, FL 2006 
2009
Responsible for securing new accounts, new channels & lead innovation initiatives.
 Implemented new solutions & channels using retail shopper behavior database to target incentives
and influence shopping behavior. Added 2 largest retailers and business accounting for +30%
revenue.
VP, Executive Director, Business & Category Development, COTT BEVERAGES  TAMPA,
FL/CLEARSOURCE 1998  2005
Implemented initiatives that delivered results 2 times category and 6 times industry growth for the
largest retailer of brand beverage with over $500M in sales. Developed 4 Regional Field Managers.
Led 10 managers as direct reports.
 Doubled volume and took market share from 7% to 33% in 2.5 years. Assembled and ran
growing Alternate Channels U.S. ($210M) by +33%. Surged growth (from 9% to 15%) in first
two months.
 Created leading edge Insights group. Led new customer development for Target, Publix, Ahold,
and Albertsons.
 Led Cott from $175 to $250M in Sales in 2 years. Developed new alternate channels for U.S.
branded products.
 Transitioned and grew by +33% year three. Managed 5 sales people delivering 50% of company
profits.
 Lifted shares from 5% to 25% in 2003 in Southeast customers. Grew revenues +14% and profit +
9%.
Additional Relevant Experience
Unit Manager, Food Division, PROCTER & GAMBLE  ST. LOUIS, MO. +20% Sales increases
annually.
Branch Manager, COCA COLA ENTERPRISES,  ST. LOUIS, MO. Drove revenue+13%, reduced turnover
70%, Profits +45%
Midwest Region Manager, RUSSELL STOVER & WHITMANS  KANSAS CITY, MO. Doubled Sales
Dollars.
Vice President & National Sales Manager, SQUARESHOOTER CANDY KANSAS CITY, MO. Doubled
Sales Dollars.
Sales Manager, Food Service Division, NABISCO FOODS GROUP  TN, AR, MS. Tripled Sales in 4
years.
EEDUCATIONDUCATION & C& CREDENTIALSREDENTIALS
E.M.B.A., UNIVERSITY OF NOTRE DAME  South Bend, IN
B.A. in Business & Economics, WESTMINSTER COLLEGE  Fulton, MO

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1DavidReed_ExecResults.2016R

  • 1. DDAVIDAVID A RA REEDEED 8710 W H8710 W HILLSBOROUGHILLSBOROUGH AAVEVE 106 T106 TAMPAAMPA FL 33615FL 33615 TAMPA FL (813) 382-5682 DAVID@ZEBRA3INVESTMENTS.COM HTTP://LINKEDIN.COM/IN/DAVIDREEDTAMPAZ3 VICE PRESIDENT CONSULTANT GENERAL MANAGER SALES CHAMPION QQUALIFICATIONSUALIFICATIONS PPROFILEROFILE Accomplished innovation and data-driven management executive with proven record of providing high-performance strategic leadership in sales, customer service, operations management, and business development in venture capital, business solutions, hospitality, training, and CPG industries. Detail-oriented and methodical, data insights driver with critical thinking to address work issues under stressful work conditions. Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results. Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire confidence and forge teamwork with colleagues across diverse functions and ethnicities. Business Development and Elite Team Building Expert KKEYEY EEXPERTISEXPERTISE Business Strategy & Execution Marketing & Sales (Trad. & Online) Business and Talent Development B2B/B2C Sales Management Multiple Account Management Customer Service Engagement Fiscal & Budget Management Relationships, Partnership (Customers, Public, & Suppliers) Profitability Health / Analytics Multiple Project Management Recruiting / On-Boarding Sourcing, Networking/Licensing Transformative Change Performance Metrics PPROFESSIONALROFESSIONAL EEXPERIENCEXPERIENCE President, ZEBRA 3 BUSINESS PERFORMANCE CONSULTING TAMPA BAY FL 2015 Present Responsible for Turn-around and ramped up companies invested in by collaborating Venture Capital Groups. Led associates and investors in Business Consulting (Sales Expertise), Virtual Office, Internet Loyalty Technology, Consumer Packaged Goods, and Leadership / Team Development / Company Culture. Close rates from 10%to 77%. Averaged +27% annual sales increases for 13 clients. Drove innovation and professional execution for US Bank, Excellerant, Nimblefish, Texas A&M University, Medi-Site, Distinctive Brands, Belle Chevre, Outsite Networks, and more. Vice President, INSTREAM BOSTON, MA 2014 2015 Responsible for selling new industry and customers receipt and digital marketing. Implemented new culture, metrics, and habits. Sold $5M or +20% in 3 months. Led team to +15% revenue. Vice President, RENWOOD MILLS/ MIDSTATE MILLS NEWTON, NC 2009 2014 Added 20% in new business, implemented new metrics, increased existing customers by 15%, led team and customers through vetting investors and acquisition. Improved shipping fulfillment by +50%, profits +13%. VP, Executive Director - New Business Development, CATALINA MARKETING TAMPA, FL 2006 2009 Responsible for securing new accounts, new channels & lead innovation initiatives. Implemented new solutions & channels using retail shopper behavior database to target incentives and influence shopping behavior. Added 2 largest retailers and business accounting for +30% revenue. VP, Executive Director, Business & Category Development, COTT BEVERAGES TAMPA, FL/CLEARSOURCE 1998 2005 Implemented initiatives that delivered results 2 times category and 6 times industry growth for the largest retailer of brand beverage with over $500M in sales. Developed 4 Regional Field Managers. Led 10 managers as direct reports. Doubled volume and took market share from 7% to 33% in 2.5 years. Assembled and ran growing Alternate Channels U.S. ($210M) by +33%. Surged growth (from 9% to 15%) in first two months. Created leading edge Insights group. Led new customer development for Target, Publix, Ahold, and Albertsons.
  • 2. Led Cott from $175 to $250M in Sales in 2 years. Developed new alternate channels for U.S. branded products. Transitioned and grew by +33% year three. Managed 5 sales people delivering 50% of company profits. Lifted shares from 5% to 25% in 2003 in Southeast customers. Grew revenues +14% and profit + 9%. Additional Relevant Experience Unit Manager, Food Division, PROCTER & GAMBLE ST. LOUIS, MO. +20% Sales increases annually. Branch Manager, COCA COLA ENTERPRISES, ST. LOUIS, MO. Drove revenue+13%, reduced turnover 70%, Profits +45% Midwest Region Manager, RUSSELL STOVER & WHITMANS KANSAS CITY, MO. Doubled Sales Dollars. Vice President & National Sales Manager, SQUARESHOOTER CANDY KANSAS CITY, MO. Doubled Sales Dollars. Sales Manager, Food Service Division, NABISCO FOODS GROUP TN, AR, MS. Tripled Sales in 4 years. EEDUCATIONDUCATION & C& CREDENTIALSREDENTIALS E.M.B.A., UNIVERSITY OF NOTRE DAME South Bend, IN B.A. in Business & Economics, WESTMINSTER COLLEGE Fulton, MO