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1ka100

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Chai ki Dukaan

1. Bhaskar Jindal and Team Sopaan are organizing a fundraiser called 1ka100, where they will drive from Delhi to Mumbai over 1500km and donate at least 90% of the funds raised to support child rights and education. 2. They aim to raise Rs. 150,000 with donations of Rs. 100 supporting 1km of the drive. The drive will promote awareness through banners and handouts while passing through various cities from May 21st to June 23rd. 3. Funds raised will be donated to partner NGOs to support Sopaan's grassroots education initiative called Pick Me Click Me Educate Me.

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1 ka 100A drive by Bhaskar Jindal and SopaanInitiative Overviewwww.sopaan.org
BackgroundA drive to raise funds had been on Team Sopaan’s mind for a while nowBhaskar Jindal who is a close friend for a few years came up with the idea of driving from Delhi to Mumbai and we jumped with joy at the opportunityWe quickly drew a high level map, attached some values to the overall plan and thus 1ka100 was conceptualized1 ka 100 essential means that we drive for 1km for every 100 rupees we getWe aim to target a larger audience via this drive as we feel sensitization is more important than money, and that’s why individual contributions have been kept as low as Rs. 100. It could be considered as just a token of appreciation for Bhaskar and Sopaan’s effort to raise awareness
IntentDrive from New Delhi to Mumbai covering a total distance of 1500 kmsDrive through New Delhi, Haryana, Rajasthan, Gujarat and Maharashtra.Raise awareness about child rights and education by distributing handouts on the way, displaying banners on the vehicle, using social media promote the driveRaise at least Rs. 1,50,000 via donations and sponsorships from this drive.Donate at least 90% of the raised amount to a partner NGO after due diligence
Fund Raising MethodologyRs. 100 supports 1km of the drive.A min of Rs. 100 or in multiples there on required from a donor. IllustrationRs. 100 = 1 kmRs. 1000 = 10 kmsRs. 10000 = 100 kmsIntended fund to be raised via 1ka100 = Rs. 1,50,000
High level Driveplan
Drive PromotionDrive page to be created on www.sopaan.orgDrive event to be created on Sopaan’sFacebook profilehttp://www.facebook.com/pages/Sopaansopana-A-Step/124889720859227Live Tweets on Twitter and other micro-blogging siteshttp://twitter.com/sopaanpatrikaPartner NGOs to promote on respective pagesSupporting individuals and organizations to promote on their respective levelsPromotion through print media and radio, both national and local
Illustrative Progress Chart21st May 2010Sponsor NamesRs. 1,00,000Rs. 50,000Rs. 1.50,000New DelhiMumbai23rd June 2010
1ka100 SponsorshipTotal amount to be raised : Rs. 40,000Categories of Sponsorship:Gold Rs. 20000 (Only one)Silver Rs. 15000 (Only one)Bronze : Rs. 5000 (Multiple sponsors)CoversPromotional CostsHandouts |Banners |Posters |Stickers Fuel Costs and Car ServiceCommunicationBoarding and Lodging Misc. expensesAll expenses on actualsAdditional funds to be added to the funds raised through individual sponsorships and donationsSponsorship amount to reach Sopaan bank accounts before commencement of the drive
Benefits of being a 1ka100 SponsorPromotion as sponsor for over 50% of India’s length and a route which is very popular with all sorts of travelersPromotion as a Sponsor throughout the campaign for over 1.5 months throughSocial Networking (Blogs, Twitter, Facebook)Media (Newspapers, Radio)Opportunity to highlight corporate social responsibility
1ka100 RouteNight stopsBhilwaraAhmedabadMumbaiKilometers per day : Approximately 500
Funds Collection and distributionSponsorship amount to be credited to specified bank account before 15th JuneIndividual donor drive to be launched end of MayAmounts to be transferred to Sopaan* bank account or as instructedPost the drive, amounts would be collated, and cheques sent to identified partner NGOs and blocked for Sopaan’s grassroot initiative Pick Me Click Me Educate MeFunds utilization summary to be shared with all donors and sponsors*Sopaan registration as a non-profit society is in progress currently and availability of a bank account is subject to completion of this activity. In case of delays, amounts to be transferred to Prashant and Bhaskar’s accounts
1ka100 TeamDriving and Campaign Coordination : Bhaskar JindalDriving Support : Abhishek Chawla1ka100 Campaign Lead : Prashant BhardwajPromotion Support : Jaspreet Bhambra, Kshitiz Anand, Swati Seth, Mayuri ChaturvediCommunication, Sponsorships Support : Swati Seth, Kshitiz Anand, Mayuri Chaturvedi, Kushagra Saran, Neelay Thaly, Munish Kaushik, TaniyaSahni
Sopaan so farTwo fund raisers in 2008 and 2009 respectively2008ChitrakaarPainting competition in Moradabad and winning entries sold via Chai ki Dukaan (www.chaikidukaan.com) to raise a total of Rs. 12500200930on30Prashant Bhardwaj’s photography work (www.andpictures.net ) sold online to raise a total of Rs. 79000http://30-on-30.blogspot.com/100% of these amounts were donated to ASK India (www.askindia.org) to be used at Sankalp, an initiative of ASK on child rights and education in Moradabad, UP.
Sopaan so far!!!We’ve had a great success so far with our fund raising initiatives… and we have all the reasons to believe this is the beginning of another great start!!!
Questions?Please write to 1ka100@sopaan.orgprashant@sopaan.org

More Related Content

1ka100

  • 1. 1 ka 100A drive by Bhaskar Jindal and SopaanInitiative Overviewwww.sopaan.org
  • 2. BackgroundA drive to raise funds had been on Team Sopaan’s mind for a while nowBhaskar Jindal who is a close friend for a few years came up with the idea of driving from Delhi to Mumbai and we jumped with joy at the opportunityWe quickly drew a high level map, attached some values to the overall plan and thus 1ka100 was conceptualized1 ka 100 essential means that we drive for 1km for every 100 rupees we getWe aim to target a larger audience via this drive as we feel sensitization is more important than money, and that’s why individual contributions have been kept as low as Rs. 100. It could be considered as just a token of appreciation for Bhaskar and Sopaan’s effort to raise awareness
  • 3. IntentDrive from New Delhi to Mumbai covering a total distance of 1500 kmsDrive through New Delhi, Haryana, Rajasthan, Gujarat and Maharashtra.Raise awareness about child rights and education by distributing handouts on the way, displaying banners on the vehicle, using social media promote the driveRaise at least Rs. 1,50,000 via donations and sponsorships from this drive.Donate at least 90% of the raised amount to a partner NGO after due diligence
  • 4. Fund Raising MethodologyRs. 100 supports 1km of the drive.A min of Rs. 100 or in multiples there on required from a donor. IllustrationRs. 100 = 1 kmRs. 1000 = 10 kmsRs. 10000 = 100 kmsIntended fund to be raised via 1ka100 = Rs. 1,50,000
  • 6. Drive PromotionDrive page to be created on www.sopaan.orgDrive event to be created on Sopaan’sFacebook profilehttp://www.facebook.com/pages/Sopaansopana-A-Step/124889720859227Live Tweets on Twitter and other micro-blogging siteshttp://twitter.com/sopaanpatrikaPartner NGOs to promote on respective pagesSupporting individuals and organizations to promote on their respective levelsPromotion through print media and radio, both national and local
  • 7. Illustrative Progress Chart21st May 2010Sponsor NamesRs. 1,00,000Rs. 50,000Rs. 1.50,000New DelhiMumbai23rd June 2010
  • 8. 1ka100 SponsorshipTotal amount to be raised : Rs. 40,000Categories of Sponsorship:Gold Rs. 20000 (Only one)Silver Rs. 15000 (Only one)Bronze : Rs. 5000 (Multiple sponsors)CoversPromotional CostsHandouts |Banners |Posters |Stickers Fuel Costs and Car ServiceCommunicationBoarding and Lodging Misc. expensesAll expenses on actualsAdditional funds to be added to the funds raised through individual sponsorships and donationsSponsorship amount to reach Sopaan bank accounts before commencement of the drive
  • 9. Benefits of being a 1ka100 SponsorPromotion as sponsor for over 50% of India’s length and a route which is very popular with all sorts of travelersPromotion as a Sponsor throughout the campaign for over 1.5 months throughSocial Networking (Blogs, Twitter, Facebook)Media (Newspapers, Radio)Opportunity to highlight corporate social responsibility
  • 11. Funds Collection and distributionSponsorship amount to be credited to specified bank account before 15th JuneIndividual donor drive to be launched end of MayAmounts to be transferred to Sopaan* bank account or as instructedPost the drive, amounts would be collated, and cheques sent to identified partner NGOs and blocked for Sopaan’s grassroot initiative Pick Me Click Me Educate MeFunds utilization summary to be shared with all donors and sponsors*Sopaan registration as a non-profit society is in progress currently and availability of a bank account is subject to completion of this activity. In case of delays, amounts to be transferred to Prashant and Bhaskar’s accounts
  • 12. 1ka100 TeamDriving and Campaign Coordination : Bhaskar JindalDriving Support : Abhishek Chawla1ka100 Campaign Lead : Prashant BhardwajPromotion Support : Jaspreet Bhambra, Kshitiz Anand, Swati Seth, Mayuri ChaturvediCommunication, Sponsorships Support : Swati Seth, Kshitiz Anand, Mayuri Chaturvedi, Kushagra Saran, Neelay Thaly, Munish Kaushik, TaniyaSahni
  • 13. Sopaan so farTwo fund raisers in 2008 and 2009 respectively2008ChitrakaarPainting competition in Moradabad and winning entries sold via Chai ki Dukaan (www.chaikidukaan.com) to raise a total of Rs. 12500200930on30Prashant Bhardwaj’s photography work (www.andpictures.net ) sold online to raise a total of Rs. 79000http://30-on-30.blogspot.com/100% of these amounts were donated to ASK India (www.askindia.org) to be used at Sankalp, an initiative of ASK on child rights and education in Moradabad, UP.
  • 14. Sopaan so far!!!We’ve had a great success so far with our fund raising initiatives… and we have all the reasons to believe this is the beginning of another great start!!!
  • 15. Questions?Please write to 1ka100@sopaan.orgprashant@sopaan.org