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บทที่ 2
- 1. 2 WebBlog) Blogger CD 2.1 2.2 Social Media 2.3 WebBlog) 2.1 1. 2. 3. 4. 5. 6. 7.
- 2. 8. 2.2 Social Media 2.2.1 Social Media Media Social Media 2.0 ( broadcast media monologues : one to many social media dialogues :many to many ) media
- 3. Category , Category Media 2.2.2 Social Media 4600 500 200
- 4. 5000 5000 500 800
- 5. 2.2.3 Social Media UsersGenerated Content Consumer Generated Content (1) Blog – Weblog Content Management System: CMS) Post HTML web site Chronological Order) Blog Blog Social Blog 2 Blog (Corporate Blog)
- 6. Blog Blogger Marketing Influencer (2) Twitter Microblog – Blog Post 140 Twitter What are you doing?) Twitter Brand CRM) Blog Twitter Social Network Feature Microblog (3) Social Networking –
- 7. Profile Info) Photo) Note) Video) Social Networking Invite Friend Find Friend Social Networking Brand Application CRM Pages Group Social Networking 2 Facebook, Hi5 Myspace Resume Linkedin Plaxo (4) Media Sharing – upload
- 8. Media Sharing Youtube Flickr Multiply (5) Social News and Bookmarking – Social Bookmarking Bookmark Bookmark Campaign (6) Online Forums – Social Media
- 9. Forums Forums 2.3 WebBlog) 2.3.1 WebBlog) (Weblog) (Web) (Blog) 1 2 3 4 link
- 10. blogroll 2.3.2 learner blogs, political blogs, travel blogs, fashion blogs, project blogs,legal blogs Linklog – Photoblog Vlog Videoblog Vlog
- 11. movie 2. Personal Blog) News Blog) . Collaborative Blog) blognone.com Politic Blog) Environment Blog) Media Blog) oknation.net/blog/black Entertainment Blog)
- 12. Educational Blog) Tutorial Blog) 3. 3 1 Filter Blog “Bookmark” Social Bookmark URL http://del.icio.us/ 3.2 Personal Journal Blog
- 13. http://www.exteen.com http://www.blogger.com 3 3 Photo Blog , tag) http://www.flickr.com 3.4 Video Blog Vlog tag) http://www.aolvideoblog.com 3.5 link) Social Network Service Social NetworkingWebsites
- 14. http://hi5.com http://multiply.com http://spaces.live.com blog Social Networking Websites journal blog 2.3.3 blog blog www.blogger.com www.exteen.com www.mapandy.com www.buddythai.com www.imigg.com www.5iam.com
- 15. www.blogprathai.com www.ndesignsblog.co m www.onblogme.com www.idatablog.com www.inewblog.com www.freeseoblogs.com www.sumhua.com www.diaryi.net www.istoreblog.com www.skypream.com www.thailandspace.co m www.my2blog.com www.sungson.com www.gujaba.com www.maxsiteth.com www.sabuyblog.com www.ugetblog.com www.jaideespace.com
- 16. 2.3.4 Blogger Blog) “Weblog” Jorn Barger 1997 Peter Merholz “Blog” 1999 13 2003 Oxford English Dictionary blog Blog) 2004 “ ” 10 “ ” (blog) “ ” (web log) “ ” “ ”
- 17. “ ” 20 “ ” 2542 “ ” 10 “ ” (incumbent)
- 18. ,“ ” (electoral) “ ” (stroms) ,“ ” (insurgent) ,“ ” (hurri- cane) ,“ ” (peloton) cicada) ----