Фотопроект "Муромские библиотеки: один день из нашей жизни"Anastasia KupriyanovaФотопроект "Муромские библиотеки: один день из нашей жизни", МБУК "ЦБС" округа Муром, 27 мая 2017 года
В.Ф. Кириенко "Устремленный к звездам" Anastasia KupriyanovaКнига светлой памяти Сергея Антоновича Спасского К 90-летию со дня рождения муромского астронома-любителя и 1150-летию г. Мурома
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine JournalThe future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara AliottaIn this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise AffairsThis presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCampSpeaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report – by HubspotMarius Sescuhttps://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowMental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHubFrom their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark BoydEveryone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCStop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data ScienceChristy Abraham JoyA brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGeniusThe six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...ApplitoolsDuring this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Everything You Need To Know About ChatGPTExpeed SoftwareChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldartsThe realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNowMental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartworkCreative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture CodeSkeleton TechnologiesOrganizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil KimberleyPepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contentlyThis document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert QianThe document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine JournalThe search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHubFrom their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark BoydEveryone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next Tessa MeroThe document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations Rajiv Jayarajah, MAppComm, ACCStop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data ScienceChristy Abraham JoyA brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGeniusThe six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...ApplitoolsDuring this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
#2: Уважаемые коллеги!
В 2008 году, объявленным Президентом Годом Семьи, появился еще один государственно – церковный праздник День Семьи, Любви, и Верности в честь святых Петра и Февронии Муромских (до этого был только День славянской письменности и культуры). Этот праздник в этом году отмечался во многих городах страны, но «столицей любви» был, по праву, объявлен город Муром, ведь именно здесь в Свято- Троицкой обители покоятся не тленные мощи благоверных святых супругов Петра и Февронии и много веков почитается 8 июля как день супружеского счастья и согласия.
Впервые предложили предать этому празднику статус общероссийского муромские студенты. Эту инициативу поддержали Глава города Валентин Афанасьевич Качеван и председатель Счетной палаты РФ Сергей Вадимович Степашин, которые подписали Коммюнике о Всероссийском дне супружеской любви и семейного счастья и обратились к жителям города о его поддержке. 25 тысяч муромлян поставили свои подписи под этим документом
Коммюнике было одобрено Советом Федерации, который объявил 8 июля День памяти святых благоверных супругов Петра и Февронии Муромских - Днем Семьи, Любви и Верности.
Чем же заслужила эта супружеская пара память потомков?
Наиболее полно о их жизни рассказывает нам «Повесть о Петре и Февронии Муромских. «Повесть…» была создана во времена Ивана Грозного известным писателем и публицистом Ермолаем – Еразмом, вероятнее всего в связи с канонизацией святых на церковном соборе в 1547 году.
Это единственное в своем роде произведение древнерусского эпоса академик Дмитрий Сергеевич Лихачев сравнивал с творчеством А. Рублева.
До этого исторические хроники Средневековья содержали мало сведений о личной жизни. В лучшем случае летописи упоминают о женитьбе какого-либо князя – причем имя его суженой могут и не называть. Иногда сообщается, что у князя родилось чадо и все. Это было связано с тем, что в домашней жизни сложно показать удаль и отвагу, государственный ум и презрение к опасности – то, что относилось к доблести настоящего мужчины. В таком мировосприятии есть место подвигу, но нет местечка обыденности.
«Повесть…» представляет собой не летопись, а «хронику семейной жизни» насыщенную «волшебными» событиями, основанными на язычестве, отголоски которого до сих пор бытуют в народной культуре. Можно представить, насколько распространены они были полтысячи лет назад. Тем более, что Ермолай – Еразм для создания своего произведения использовал муромские предания, в которых содержатся истории позже названные «сказочными». Современный читатель узнает в «Повести…» много знакомых сюжетов: о премудрой деве, трудных загадках, огненном змее, мече кладенце…С ними он встречался когда в детстве читал или слушал сказки. Однако недаром говорится: «Сказка ложь, да в ней намек…». В основе сказок лежит древний обряд инициации – посвящение юноши в мужчину. В нем подростки подвергались жесточайшим физическим испытаниям. Выдержавший обряд становился полноценным членом общества, получал право жениться и мог занимать видные должности.
Итак «Повесть…» рассказывает о жизни муромских князей Петра и Февронии. Петр был младшим братом князя Павла – «самодержца града Мурома», к жене которого повадился прилетать змей-соблазнитель «на блуд». Это говорит о том, что «неприязненный змей» летает в княжеский терем потому, что неполадки в семье у Павла, равнодушен он к жене своей. Вот дьявол и воспользовался, что Павла по ночам у княгини не бывает. Змей жене Павла «волшебством своим… являлся таким, каким был на самом деле, а приходящим людям казалось, будто это сам князь».
В какой то момент ей пришлось открыться супругу. На случившееся Павел прореагировал не как горячо любящий муж: обвинение жене не высказал, сцен ревности не закатывал, вожжами не прибил, в монастырь не заточил. Сел и подумав, нашел выход в приеме, используемой разведкой всех времен, предложил жене активнее обольщать змея, чтобы вызнать у нечистого информацию о возможных причинах его смерти. Обещав ей как земное, так и небесное прощение. Жена, и сама желавшая избавиться от надоевшего и опасного любовника это и сделала. Узнала, что смерть змею суждена «от Петрова плеча от Агрикова меча».
Павел поведал об этом Петру. Петр занялся поисками Агрикова меча. Главная трудность в том, что никто не знал, каков и откуда меч Агрика.
По некоторым сведениям «Агрик был благочестивым богатырем и собирал оружие по всему свету…, Был у него и меч кладенец (спрятанный в особом месте, тайном кладе) непобедимого свойства... Умирая, Агрик призвал к себе трижды – тридцать богатырей, чтобы они битвой решили, куму владеть сим оружием. После погребения Агрика у алтаря Воздвиженского собора богатыри перебили друг друга. Последний из них умирая, поручил беречь это оружие слуге Агрика Торопу…, находится оно должно было в кладовой, в горе..» (А. Епанчин, муромский краевед).
Место нахождения меча в алтарной стене собора указал отрок, явившийся Петру, когда князь навестил Воздвиженскую обитель в Подокстовье Мурома.
Змей Петровой снохе всей правды не сказал. Распознав змея, принявшего облик брата, Петр ударил его мечом. Однако допустил ошибку. По магическим правилам мечом – кладенцом полагается бить один раз. Единственный удар и является роковым. Петр же ударил несколько раз. Подлая тварь испустила дух, но от брызг зловредной крови князь «покрылся струпьями, и появились на теле его язвы». И никто из муромских целителей излечить его не мог.
«Прослышал Петр, что в Рязанской земле много врачей, и велел вести себя туда». В большинстве редакций «Повести…» село, куда в поисках лекаря пришел княжеский отрок, называется Ласково. И обратился он за помощью к мудрой деве Февронии. По всем правилам по чтению подтекста (ручной заяц у ног, загадочные речи, занятия Февронии – ткала в летнее время) получается, что Феврония не только крестьянская дочь, но дева, владеющая тайными знаниями, может даже языческая богиня. В самом имени Февронии слышны отголоски культа Феронии – в римской мифологии богиня полей, лесов, целебных трав, покровительница диких животных, богиня- целительница.
Поведение Февронии, взявшейся исцелить Петра, на первый взгляд трудно считать бескорыстным милосердием: дева за свои услуги назначает высокую плату, требуя, чтобы князь взял ее, дочь древолаза, замуж. Возможно, она знала наперед, что князь выздоровеет только в том случае, «если кто-нибудь потребует его себе», а возможно сама выдвинула такое условие. Для приготовления снадобья дева совершила магический обряд, дунув на «кисляждь» и отправила мазь князю. И хотя действие не сопровождалось православными молитвами, в Муроме знахарок не считали связанными с нечистой силой: «они лечат людей травами, а травы – от Бога».
Петру с самого начала не хотелось связывать свою жизнь с простолюдинкой, пусть пригожей и не по годам разумной. Князь, дабы иметь моральное право ответить отказом девушке, устраивает состязания, предлагая Февронии из клока кудели выткать полотно и сшить ему рубашку. Дева вышла победителем, остроумно предложив Петру сделать из щепки ткацкий стан.
Предвидя развитие событий, Феврония идет на заведомый обман, вероятно, понимая нелепость этого брака в глазах брата муромского самодержца и его окружения. (Оправданием такого поведения может служить только ее страстное желание вырваться из языческой глуши и посвятить себя христианскому служению, что мы и видим в финале «Повести…»). При первом курсе лечения она дает Петру недобросовестный совет - оставить один струп на теле непомазанным. В результате у Петра, когда тот, моментально, было, исцелившись, отправил целительнице дары, но взять ее замуж отказался, начался рецидив болезни. После этого ничего ему не оставалось, как перед вторым курсом дать твердое обещание, а излечившись, жениться.
Приехала молодая чета в Муром, а вскоре после этого скончался князь Павел. «Петр после брата своего стал самодержцем». Боярским женам Феврония пришлась не по душе, и не только потому, что «стала она княгиней не по происхождению». Чужая простолюдинка из глуши, с сомнительным прошлым, с чертами языческой богини: при этом умна, деликатна, но с твердым характером, может добиться того, чего хочет. Отношение к ней сложилось отрицательное. К тому же наверняка в Муроме были девушки из хороших семей, рассчитывающие на положение первой леди. На обычную ревность наложилось и то, что муромцы воспринимали Февронию, как демоническое существо, околдовавшее князя Петра, тем более что еще было свежо в памяти происшествие с его родственницей.
Однако поведение новой княгини было безукоризненным, за исключением, быть может, мелких нарушений придворного этикета: после обеда имела она обыкновение собирать в руку крошки со стола. Когда Петр решил удостовериться в этом, Феврония совершила первое чудо, обратив их в благоуханный ладан.
Бояре, предварительно выразив Петру свои верноподданнические чувства, предъявили ему ультиматум, предложив взять новую жену. Княгиню же, дав ей «богатства, сколько пожелает», отпустить на все четыре стороны.
Поведение бояр трудно назвать христианским. Они, по сути, принуждали Петра принять языческое решение, С христианских же позиций альтернатива предлагалась ему незавидная: или жить в безбрачии (при живой то законной супруге, так церковь отрицательно относилась к разводам), или, женившись еще раз, «опять же при живой законной супругу», впасть в грех прелюбодеяния. Феврония дипломатическим маневром обошла интриганов. В качестве предложенного богатства выбрала своего мужа («ничтоже ино прошу, токмо супруга моего князя Петра») и вместе с ним оставила город.
Когда они плыли по реке, Феврония показала второе чудо: угадала нечистые помыслы одного из приближенных, возжелавших красавицу княгиню. Попросив его зачерпнуть воды с обоих бортов лодки и испить, она указала, что как вода одинакова, так и женское естество. На берегу реки Оки дева сотворила третье: колышки для костра превратились «в процветшие» деревья.
За время отсутствия княжеской пары в городе началась борьба за власть, дошедшая до убийств. И как это все можно объяснить, кроме мести волшебницы Февронии!?
И «неистовые» муромские бояре сдались на милость победителя: уж лучше жить в миру и благополучии с «язычницей», чем рубить друг другу христианские головы. Послали они за изгнанниками с просьбой вернуться на княжение. «И правили они в городе том, соблюдая все заповеди и наставления Господня безупречно».
Эволюция образа Февронии «из колдуньи или языческой богини она преврашяется в православную святую» четко определяет символический смысл «Повести…» - победу христианства над язычеством.
В конце земной жизни супруги приняли монашеский постриг с именами Давида и Ефросиньи. Они дали обет умереть в один день и час, завешав положить их тела в единой гробнице. Когда приблизился час кончины Петра, Феврония вышивала. Княгиня хотела закончить работу, умоляя супруга немного подождать, чтобы умереть вместе. Когда Петр в третий раз известил Февронию о том, что «уже хощу преставитися и не жду тебе!» она обернула нить об иглу, воткнула ее в свою работу и умерла.
Смерть в один день и час Петр и Феврония вымолили у Бога. Точнее, эта милость была дарована Февронии, так как она, дождавшись, когда пришло время кончины Петра, оставила неоконченную вышивку, помолилась и умерла.
Муромцы побоялись положить монаха и монахиню в одном гробу и поместили их тела «в гробе особни». Петра горожане решили захоронить в городском соборе, а Февронию в Воздвиженском монастыре. Наутро тела святых «обретоста внутрь града соборней церкви причистыя Богородицы вь едином гробе». Их вновь разлучили, но чудо повторилось. На этот раз люди не посмели прикоснуться к святым телам их и положили в едином гробу у соборной церкви Рождества пресвятой Богородицы.
Бог даровал эти мощи на спасение Мурома, чтобы люди могли с верой приложиться к ним и получить благодать Божью и исцеление. Из века в век и поныне к раке с нетленными мощами супругов-чудотворцев приклоняются все, кому дорого семейное счастье и благополучие. В их числе Иван Грозный, Екатерина II, НиколайI, АлександрIII, бездетные пары, одинокие люди, больные и немощные. И покровительство этих святых помогает многим из них. А в день своего бракосочетания поклониться мощам благоверных святых приезжают и новобрачные. Таким образом, праздник 8 июля приобрел не только православный, но и светский характер.
В этом году муромляне одновременно отмечали как День памяти благоверных супругов князя Петра и княгини Февронии, Всероссийский День Любви, Семьи и Верности, День города «Семьей единой город славен». Им были посвящены как церковные так светские мероприятия.
Закладка камня в основании храма святых благоверных князей Петра и Февронии муромских.
Открытие скульптурной композиции «Союз любви – мудрый брак», посвященный князьям Петру и Февронии Муромским
Церемония награждения Почетным знаком администрации Владимирской области «Родительская Слава» в честь Года семьи в России
Открытие выставки из цикла «Фотолетопись Мурома» - «Моя семья»
Ярмарка ремесел «Мастеровой двор»
Торжественная церемония награждения победителей конкурса «Человек года»
Межригиональные фестивали:
народной музыки и ремесел «На Муромской дорожке» и
«Поэзия – моя держава»- «Семья – торжественный венец влюбленных душ, родных сердец»
А завершились праздничные мероприятия гала концертом Московских артистов и фейерверком.