2 Topaz MENA - presentation 777
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Topaz MENA is a franchise company based in Riyadh, Saudi Arabia that was founded in 2012 through a partnership between AAD Trading and LAMA Invest Group. The company specializes in fast food franchising in the Middle East and North Africa region, with a focus on burgers. It has several business partners that aid various functions like legal services, recruitment, and food suppliers. Topaz MENA has expanded to operating countries including Argentina, Brunei, and has signed area developers to begin operations in countries like Kuwait, KSA, Sudan, and Morocco.
2 Topaz MENA - presentation 777
- 3. Why was the name Topaz MENA chosen? • Topaz is one of the favorite and lucky Gemstone indicating to something valuable. • MENA is the abbreviation for the Middle east and North Africa indicating the region we are aiming to serve.
- 4. Topaz MENA • Based and registered in Riyadh, Saudi Arabia . • Founded in 2012 . • 50/50 Strategic partnership (AAD Trading & LAMA Invest Group BaBaker Sons ) • Specialized in F&B. • Fast food as a main line. • Franchising as a main vehicle.
- 5. AAD Trading • Started 2004 • Formed 2008 • Family business • Strong catering background since early 70’s • Main lines ( Medical equipments , Real Estate Developments and Food & Beverages) • AAD F&B as F&B Investments arm
- 6. LAMA Invest Group BaBaker Sons • Started in 1958. • Formed in 1960. • Family business. • Strong Grains and Food stuff importing. Background since 50’s. • Main lines (Food Import, Supermarket chain, Real Estate Development and Equities). • Lama Invest as an international Investments arm.
- 7. • Omar Babaker Chairman • Abdulrahman Alieedan Vice Chairman • Saaed Babaker Board Member • Al Walid Alieedan Board Member • Saleh Babaker Board Member • Dawod Al Ghaith Board Member • Yasser Ibrahim CEO Topaz MENA Executive Team
- 8. Based and registered in Riyadh Saudi Arabia • Middle East and North Africa • From Morocco to Iran and from Turkey to Somalia • Population from 381 to 523 m • 6-7% of world population • 60% of oil reserves • 45% of world natural gas reserves • 8 of OPEC 12 nations
- 9. Our Territory MENA Region • Middle East and North Africa • From Morocco to Iran and from Turkey to Somalia • Population from 381 to 523 m • 6-7% of world population • 60% of oil reserves • 45% of world natural gas reserves • 8 of OPEC 12 nations
- 11. Topaz MENA Business Partners • Franchising Agents: 1. The Franchizery - Abu Dhabi, UAE . 2. World Franchise Associate 3. Middle East Franchising - Saudi, Kuwait, Morocco, UK . 4. Pillars Consultancy – Egypt . 5. Emzak Consulting WLL – Bahrain .
- 12. Topaz MENA Business Partners • Legal Advisor : Bird & Bird - UAE, UK, International presence. • Financial Consultant : Lucid Investment - Beirut, Lebanon.
- 13. Topaz MENA Business Partners • Recruitment agencies : - Tonofa - Riyadh, KSA - Bayt – UAE - Carmichael / Taheed - UAE, Australia, UK • Manpower agencies : -Saudi manpower services company (SMASCO) -Al Tawenya Manpower service
- 14. Topaz MENA Business Partners • Architect / Interior Designer : Dimension of Design - Riyadh, KSA . • Real Estate Agencies : Bawani International Riyadh, KSA .
- 15. Topaz MENA Business Partners • Insurance : Weqaya Takafull - Riyadh, KSA . • Custom Clearance Agency : Alghaith - Riyadh, KSA .
- 16. Topaz MENA Business Partners • Food suppliers & distributors : • Transmed • Bin Zager • Al Yasra • Aryaf Bakery
- 22. History • Founded in 1991 in Newark, DE USA • Partnership formed October 27, 2008 • John Carter – Founder • John Eucalitto – President • William Chemero – Executive VP
- 23. Growth • Franchising commences March 2009 • HQ based in Cheshire, CT • 115 US locations open • 1 Al Khobar, • 1 Argentina • 2 in Brunei • 50 + under contract • Contract with US Navy Exchange • Ventura, CA • Newport, RI • Groton, CT Submarine Base
- 24. Growth • 1st International Master Franchise Topaz MENA • Argentina • Brunei • Alberta Canada • Manitoba Canada • Saskatchewan Canada • Pakistan On Going • Malaysia (Working on MFA) • Bangladesh (Working on MFA)
- 25. Topaz MENA • Omar Babaker – Chairman • Abdulrahman Alieedon – Vice Chairman • Yasser Ibrahim - CEO
- 26. Argentina S.A. • Francisco Llamas - President • Leonardo Llamas Trivi – Vice President
- 27. Brunei
- 31. Menu
- 35. Menu
- 37. Menu
- 38. Simply the Best Tasting Burgers and Shakes in the World! OUR GOAL
- 45. W B Stores
- 46. W B Home Delivery & TrucksW B Home Delivery & Trucks W B Home Delivery & Trucks
- 47. On-Going Support provided by Us •On-going provision of management, operational, technical advice and guidance. •Advice and guidance in relation to annual Marketing programs and local store Marketing. On-going site visits to franchised territory as mutually agreed between the Parties. •Periodical review of financial performance and production of updated business plans. •On-going menu and sales analysis and evaluation •On-going update of operations manual as and when deemed necessary. •On-going market research and introduction of new products, promotions and marketing ideas. •Support in relation to piloting Prospective Area Development Franchisee’s ideas on new products and services in the Franchisor’s company-owned stores. •Support in relation to the design of e-media and newsletters.
- 48. International Construction Department • Interior Design Standards/Prototype Design • Review Construction Drawings • Equipment Manual/Specifications • Signage – Exterior Design • Construction Material Specifications • Ensure Completion is to Specifications
- 49. International Procurement Department • Product Specification Manual • Distribution Administration • Secure Distribution • Monitor Pricing • Quarterly review of Purchases by Distributor • Approve Alternative Products • As needed by local influence
- 50. International Training & Support • Initial IST/Wayback U • 25 Day Program (10-5-10) • Quality Assurance Reports (QAR’s) • Ensure Quarterly completion • Review compliance issues/follow-up with Franchisee • Translate manuals as needed • Training video’s • Weekly Calls/Webinar with Franchisee • Weekly / Monthly P&L Review
- 51. International Marketing • Ensure Brand Identity and Positioning • Creative Design • Review translated media • Local Website Management • Social Media • Set standards • Review sites • LRM Manuals • Annual review of Marketing Plans and Budgets • Assist Franchisees with securing Advertising Agency
- 53. Competition •Cost of Entry •$250,000 US •Smaller Footprint •1600 square feet •700 sf with Food Court •Lower operating expenses •rent •utilities •insurance •Fewer Employees • Cost of Entry • $500,000 US • Larger Footprint • 2000 square feet + • Higher operating expenses • rent • Utilities • insurance • More Employees
- 56. KSA-Eastern region WAYBACK BURGERS Area Developer
- 57. Signing the ADFA For Eastern region
- 58. WAYBACK BURGERS KHOBAR KSA opening Nov 2015
- 59. WAYBACK BURGERS KHOBAR KSA opening Nov 2015
- 61. KUWAIT WAYBACK BURGERS Area Developers
- 62. Signing the ADFA For Sudan
- 64. Sudan 1st Store