This document provides 20 ideas for using mobile phones to support second language learning in and outside the classroom. Some key ideas include:
1) Using the note-taking, camera, and voice recording features to collect language samples from everyday interactions and media.
2) Downloading vocabulary flashcards, listening materials, reading materials, and language exchange applications to facilitate independent practice on mobile phones.
3) Encouraging writing practice through activities like collaborative storytelling via text messages, blog posts, microblogging on Twitter, and maintaining an oral reflection journal via voice recordings.
4) Facilitating speaking practice through one-on-one language exchanges between students via phone calls or video chat applications.
This document discusses different parts of speech including adjectives, articles, prepositions, and interjections. It provides information on how adjectives are used comparatively and superlatively, both regularly and irregularly. Articles are defined as definite or indefinite. Prepositions are words like in and by that are used in prepositional phrases. Interjections express strong feelings and are often punctuated with exclamation points. Pronouns are also classified according to their type and function.
Adjectives are words that describe or modify nouns. There are several types of adjectives including possessive, descriptive, numeral, demonstrative, and interrogative adjectives. Adjectives can also be categorized by degrees including positive, comparative, and superlative forms. When using multiple adjectives, a general order of adjectives is followed. To teach adjectives to small children, use shapes, colors, objects and sentences with descriptive words. Reward children with stickers or treats when they correctly identify adjectives.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
1. Hay o Re i n d e rs.
Twenty Ideas for Using Mobile
Phones in the Language Classroom.
T
hese days it seems mobile mobile phones are relatively cheap
phones are used everywhere and increasingly powerful (Chinnery
by everyone, which leads to 2006; Kukulska-Hulme and Traxler
the obvious question: How can mobile 2005). Another benefit is that learn-
phone technology support learning ers are used to working with them,
in the second language classroom? often more so than with comput-
The answer is in a number of ways ers. Thornton and Houser (2003)
because mobile phones come with report that young Japanese learners
ever-increasing functions that most prefer to use mobile phones for many
students are adept at using. In this activities, from emailing to reading
article I describe 20油 practical ways to books. Research on the use of mobile
use mobile phones to support second phones for the delivery of vocabulary
language learning, both inside and materials to English learners in Tai-
outside the classroom. Most of the wan shows that students enjoy using
activities will work with most mobile their phones because of easy access to
phones and do not require special materials and the ability to practice
knowledge or additional software or anytime and anywhere; in addition,
hardware. I will also discuss drawbacks some students like the screen size lim-
such as cost, increased workload, and itations, which make the amount of
other problems that might impact the content more manageable than that
use of phones in the classroom, and of other teaching materials (Chen,
will suggest ways of mitigating them. Hsieh, and Kinshuk 2008).
There are several pedagogical rea-
Mobile-assisted language sons to consider using mobile phones
learning. in the second language classroom.
Recent interest in the potential Most importantly, phones are social
for mobile phones and other portable tools that facilitate authentic and rel-
devices to support learning and teach- evant communication and collabora-
ing has been driven by the fact that tion among learners. This makes them
20 2010 N u m b e r 3 | E n g l i s h T E a c h i n g F o r u m
2. an ideal tool to support situated learning teaching I have sometimes asked students to
theory, which states that learning is more likely work together in small groups and share one
to take place when information is contextu- phone that had the required capabilities.
ally relevant and can be put to immediate use
(Lave and Wenger 1991). For example, second Twenty practical ideas for using mobile
language learners can use mobile technology phones in the language classroom.
to access relevant vocabulary and expressions The following ideas for using mobile phones
while at a bank opening an account, to look for second language learning generally focus on
up movie reviews while at the theater, or developing the four skills and in many cases
to discuss weekend plans with an English- integrate speaking with listening and reading
speaking friend. Since mobile phones are part with writing. The material and activities can
of students everyday routines, they help mini- be modified to conform to different syllabi and
mize the separation between the classroom and are easily adaptable for different ages, learning
the outside world. Applied linguists agree on levels, and interests. It is important to note that
little when it comes to theories for explaining the names of the features used here may not be
language learning, but one thing seems clear the same for all mobile phones.
more exposure to the target language and more
practice, or time on task, explains most of the Idea 1: Use the Notes feature to collect every-
variation in students success. Any tool that day language.
can increase students access to the language Most mobile phones have a feature that
will contribute greatly to their progress. allows them to take notes. Ask students to
Another compelling argument for using use this feature to take notes on the English
mobile phones in the classroom is that they they read or hear outside of school and either
give students control over their own learning. present the notes to the class or send them to
Students control the medium, and teachers, you as a text message. Instead of giving regular
by elaborating how best to use the medium, homework, you can ask students to hunt for
provide a blueprint for autonomous learning, specific language forms (e.g., common nouns,
especially during the wide range of daily social the past perfect tense, formulaic expressions),
activities where mobile phones are most likely and the student who collects the largest num-
to be used. ber of correct samples wins. Learners have a
tendency to tune out when a classroom lesson
Preparation. is over; this activity helps circumvent that
Before asking students to pull out their cell problem by breaking the boundary between
phones in class, you need to have a plan. As class time and daily activities.
with any other teaching activity, ask yourself Idea 2: Use the Camera feature to take pic-
what you are trying to achieve. Are you focus- tures of text.
ing on speaking, listening, reading, writing, One of the easiest ways to use a mobile
or some combination of the four skills? Or do phone for learning is to record samples of the
you simply want students to reflect on their target language by taking pictures. Students can
language use outside the classroom? Start by take pictures of English text by using the Cam-
identifying a specific teaching objective and era feature on their mobile phones. They can
then structure a mobile phone activity around then make a collage of the images or upload
that. Ask yourself if there is an added value the pictures to a shared Flickr account (www.
to using a phone for the activity you have in flickr.com). If students do not have a data con-
mind. If there is none, perhaps it is better to nection (or if you do not want them to incur
find an alternative. data costs), they can transfer the pictures to a
The next step is to take stock of the computer and upload them from there.
resources that you have available. There is an
enormous range of phone makes and models, Idea 3: Use free programs to organize lan-
and the technology is always advancing. Many guage samples.
of the following ideas will work with all but An extension to Ideas 1 and 2 is to use a
the most obsolete phones, but some require free program like Evernote (www.evernote.
the use of more recent models. In my own com) to upload notes and pictures to your
E n g l i s h TE a c h i n g F o r u m | Number 3 2010 21
3. account (which can be accessed from any Idea 7: Use free programs to make flashcards
computer). One neat feature is that the pro- for mobile phones.
gram recognizes words in pictures (such as If you do not want to create your own
on billboards or even handwritten notes) and vocabulary lists, there are several companies
converts it to text, generally very accurately. that produce flash card software that runs on
Students can use this program to organize per- mobile phones, such as www.flashmybrain.
sonal notes on their account and share it with com (there is a charge to set up an account).
a group or the whole class. Different accounts You or your students can create vocabulary
can be exchanged, compared, and discussed flashcards that can be retrieved, shared, and
in class. Again, to avoid data costs notes could practiced anywhere.
be transferred from the mobile phone to the
computer for uploading. Idea 8: Use the Text Messaging feature for
circular writing.
Idea 4: Use the Voice Memo Recorder feature The reality is that many students do not
to record language from media outlets. like to write. They associate writing in the
Most phones include a memo recording school context with boring assignments and a
feature that can collect language samples from punitive environment of criticism and nega-
TV or radio. The students collected samples tive feedback. In other words, the fun is miss-
give you an opportunity to analyze the lan- ing. However, if one considers writing as any
guage, discuss where they were collected, and form of textual communication, it becomes
provide feedback. clear that students actually write a lot. The
number of text messages, status updates on
Idea 5: Use the Voice Memo Recorder feature social networking sites, and instant messages
to record conversations outside the classroom. (IMs) sent by the average young learner is
Students can record interviews or con- staggering; clearly, a lot of writing is going
versations they engage in outside the class- on! The challenge is to encourage that type of
room. Obviously you will have to consider writing that helps students learn English.
privacy issues and impress upon learners the If students are not ready to write essays,
importance of obtaining their interlocutors they can practice with shorter texts to develop
permission before they do interviews, either their writing skills. One activity is circular
with each other or native speakers. Students writing, where students create a story together
can play the interviews and conversations in by contributing one text message at a time.
class for feedback and discussion. I have used Each student writes a sentence or two and
this idea to send students on quests to collect then sends this on to the next student, who
information from sources in the community, adds another message, and so on until the
including from native speakers (Reinders and story is complete. The teacher is copied and
Lewis 2009). Although we used iPods with has a record of the story as it emerges. You can
a microphone, the same task is now easily experiment with different text types such as
accomplished with mobile phones. The prin- narratives (as in the example above), or shorter
ciple remains the same: try to get students to forms such as news reports, instructions, and
use the language as much as possible! warnings.
Idea 6: Use the Text Messaging feature to Idea 9: Use the Text Messaging feature for
reinforce vocabulary learning. tandem learning.
A study by Thornton and Houser (2003) Interactive writing can be encouraged
shows that Short Message Service (SMS) text through tandem learning. In this activity two
messages can be used to send out vocabulary students who wish to learn each others native
items at spaced intervals, thus increasing language pair up and exchange text messages.
student retention. For example, you could I recently used this technique with a group of
text the words covered in class to encourage 16-year-old high school students from Taiwan
students to review them outside the school preparing for a trip to the UK and a group of
context. By sending out the words multiple London-based students taking Chinese lan-
times, you increase the chances that students guage classes. Here is a good example of the
will remember them. situated learning I referred to earlier:
22 2010 Number 3 | E n g l i s h TE a c h i n g F o r u m
4. messages, share pictures, and generally inter-
act online in a myriad of ways. Most of the
interaction takes place in writing, and simply
asking students to use English instead of
their native language produces a great deal of
writing practice. Some teachers actively use
Idea 10: Use the mobile phone to keep a blog. such sites to keep in touch with students or
A more advanced form of using the mobile to organize activities online. The sites can be
phone for writing tasks is keeping a blog. This accessed through mobile phones, and it could
does require a phone with a connection to the be good fun to ask students to post on each
Internet (or the use of a wireless network at others pages in relation to a topic you have
home or perhaps at school). Students use the just discussed in class. This activity is best
Text Messaging and Camera features to add used within range of a wireless network, so it
messages and post pictures to their personal may not work for everyone.
blogs. This is great for writing about personal
experiences, places visited, and people met, Idea 13: Use the mobile phone for a language
but it can also be used as an activity in which exchange.
students collect information and report on it Using phones for speaking may not seem
like journalists. Teachers can read these blogs like an original idea, but one way to encour-
and provide feedback, request more informa- age reluctant students to start speaking is to
tion, or ask students to comment on each establish a language exchange. In this activity
others work. two students who want to learn each others
native language talk in that target language for
Idea 11: Use the mobile phone for microblog- half of the time. This activity may be expen-
ging on Twitter. sive unless students can use Skype on their
No report on mobile writing would be mobile phones.
complete without mention of Twitter, the
popular microblogging service. Microblog- Idea 14: Use the mobile phone for phlogging.
ging involves sending short messages (with a To encourage students to practice indi-
limit of 140油 characters, including punctua- vidual speaking, they could start phlogging, a
tion and spaces) from a computer or a mobile recent form of blogging that entails calling a
phone. Initially intended to provide friends number and leaving a message on a website.
with status updates (Now going to the gym, Some programs like the currently free www.
Watching Lost in Translation, Feeding ipadio.com will even automatically transcribe
the hamster), Twitter is now used by many the recording. This is an excellent task-based
different professions, including educators, to learning tool for students to update oral and
keep people informed about who is doing written reports about a given project.
what. You can use Twitter for a wide variety of
assignments, such as asking students to report Idea 15: Use mobile phone memory to dis-
on their daily activities. To focus on specific tribute listening material.
aspects of language, you could ask students Many phones have memory for graphics,
to write down each idiom they find in a book photos, and music that you can use to down-
they are reading or to report when they hear load listening material for your students, who
someone use a negative adverb such as seldom can in turn transfer them to their phones or
or hardly. You may not be able to (or want to!) other media. This could be a recording of your
read all the comments, or tweets, yourself, but class, a podcast, or course listening materials.
you could ask students to follow some of their In addition to providing hundreds of existing
classmates tweets and respond to them. podcasts for English language learners, the
iTunes U website (www.apple.com/education/
Idea 12: Use the mobile phone for social itunes-u) will upload your own podcasts to
networking. which students can subscribe.
Like Twitter, Facebook and MySpace are Audiobooks are another source of listening
enormously popular social networking tools materials. These can be downloaded in a vari-
that allow groups of friends to meet, post ety of formats and can then be transferred and
E n g l i s h TE a c h i n g F o r u m | Number 3 2010 23
5. played back on any phone that has sufficient instant reflection replaces the formal e-port-
audio capabilities. Numerous commercial folio. However, it is important to explain
websites sell audiobooks read by professional what you expect in terms of the amount and
readers, but there are also websites where pub- frequency of reflection (and explain why!), so
lic domain audiobooks can be downloaded for that students take the activity seriously. Ask
free, such as http://librivox.org. students to document their use of the lan-
guage outside the classroom and any problems
Idea 16: Use mobile phone memory to dis- they encounter, such as a communication
tribute reading material. breakdown or misunderstanding, as well as
Similar to the listening idea above, you any successful communicative interactions.
could download reading materials for your Be creative! Some teachers use portfolio assess-
students. There are numerous sites with free ment to give credit for work done outside
reading material, including Project Guten- the classroom, which is also possible with a
berg (www.gutenberg.org), which also has mobile phone portfolio.
many audiobooks available. Many books are In addition, you could encourage students
now published in mobile friendly formats. As to use the Calendar feature or other produc-
one exercise, you can ask students to use the tivity tool available on most phones to set
voice recorder to take notes about the book goals, deadlines for assignments, and remind-
while they are reading. The books, along with ers to rehearse material covered in class.
students reflections, can then be discussed
during the next class. Idea 19: Use the mobile phone to check stu-
dent comprehension and get feedback.
Idea 17: Use the mobile phone to play games. The previous ideas focus on learning, but
Many of the free games for mobile phones, mobile phones can also help you in your
such as Scrabble and crossword puzzles, teaching. One way is to add an element of
involve a focus on language. Although not all interactivity to your classes through audience
of them may be suitable for second language participation. Polleverywhere (www.pollevery-
learners, they at least encourage students to where.com) is a free program that allows the
engage with the target language, and to do teacher to pose survey questions to students.
so in the context of entertainment. Once Students respond by texting their responses
students determine that their phones have the and the results show up immediately in a Pow-
capability to play games, they must download erPoint presentation or on a website. This is
and install the programs. very useful for checking student comprehen-
sion and to get their opinions. You could, for
Idea 18: Use the Voice Memo Recorder, Notes, example, ask students to choose from one of
and Calendar features to keep a portfolio. several options for the next classroom activity.
Most learning inevitably takes place out- This tool is particularly useful in larger classes
side the classroom. Students need to process where it is not easy to get feedback from all
new information and assimilate it into their students.
interlanguage, which is their current stage of
second language development as reflected by Idea 20: Use mobile phone memory for
their control of grammar, syntax, and vocabu- research and data collection.
lary. Encouraging students to reflect about Mobile phones are now becoming indis-
their language acquisition helps them to take pensible for research and data collection.
control of their own learning and positively Being small and light, they are excellent por-
affects the assimilation process. table tools for researchers to collect socioeco-
Many students either do not enjoy or do nomic, health, and other critical information
not have the discipline to keeping a formal from communities worldwide. Searching for
journal or portfolio to reflect on their learn- the term data collection at http://mobileac-
ing, even an online one such as the European tive.org will show examples of this type of
e-portfolio (www.eelp.org/eportfolio). Mobile research and data collection. As an advanced
phones, by virtue of their portability, lower project, students can replicate similar projects
this barrier. Ask students to document their on a smaller scale, or come up with original
learning progress by using the Notes and mobile phone research tasks. The phlogging
Voice Memo Recorder features. In this way, tool mentioned in Idea 14 is another way
24 2010 Number 3 | E n g l i s h TE a c h i n g F o r u m
6. to record research data or, by using a micro- your school. The messages are then free for
phone, classroom interaction. students to send, and the costs are borne
by the school. Another free alternative is to
Potential problems and solutions when send text messages from a website that offers
using mobile phones in the classroom. free texting, such as www.textmefree.com; a
Following are some potential problems downside is that these types of websites typi-
associated with using mobile phones in the cally display advertising. A fourth alternative
classroom, along with some possible solutions is to request funding from your institution or
and suggestions a government entity; for example, my univer-
sity makes text message bundles available on
Lack of access to mobile phones. request.
Not all students in all classes will have
mobile phones, and the concerns around lack Noise and disruption in class.
of access are valid; however, it is probably Despite the exciting potential for mobile
safe to say that of all the technologies avail- phones to increase opportunities for learning,
able to teachers, mobile phones are the most the prospect of allowing noisy phones into
widespread. I remember visiting Lake Tana a classroom may seem a bit daunting, espe-
in northern Ethiopia in 2005. There was no cially if one has little experience using them
Internet, no computers, not even electricity as a teaching tool. As with music, movies,
for much of the day. I took a boat trip across and computers, their usefulness depends on
a remote part of the lake and on my return having clear tasks for your students to work
realized I had left my money in the hotel. with. Phones can be disruptive. For example,
My guide pulled out his cell phone and said it would be counterproductive if they rang in
Why dont you just text me the money?, class in the middle of a silent reading activity.
referring to a widely used practice in many Clearly some ground rules are needed. It is
parts of Africa that allow payment by sending also possible that your school either prohibits
someone text credits. I was stunned as this was cell phone use in class or does not yet have
unheard of in the developed country I lived a policy. In that case you will need to com-
in at the time. municate your intentions to the head of your
It is also important to make sure all stu- department.
dents have access to phones that have the
capabilities you need. In 2010 it is likely that Privacy considerations.
most phones have most of the features men- It is paramount to consider issues of pri-
tioned above, but do check. One solution is vacy before using mobile phones in class. If
to share phones between students for certain you teach younger learners, you may need to
activities. get parents consent to use mobile phones in
school. Some students may be reluctant to
Cost of mobile phones and wireless services. share private information with others, so it
It is important to realize that not all stu- is important to explain to them what your
dents have access to mobile phone technology intentions are and find out if they have any
and to not place a financial burden on your concerns about using their phones for learn-
students and their parents by requiring stu- ing activities. Similarly, you need clear rules
dents to have phones. Activities such as tex- about when and how phones can be used so
ting, going online, and of course making calls that students do not use them for inappropri-
cost money. Not every student has an unlim- ate purposes.
ited calling plan. Some of the ideas above
involve sending and receiving text messages, Increased teacher workload.
which could be a problem because not all Finally, the use of mobile phones, or any
students subscribe to a texting plan. In some new technology, has the potential to increase
countries this can be expensive (subscribers in your workload. There may be a learning
the United States, for example, pay even for curve, which is an investment that will hope-
receiving messages). fully pay itself back in increased student
Transferring text messages to a computer motivation and engagement. However, there
is one way to avoid texting charges. Another is also the question of how to deal with
alternative is to create a free text number for the extra communication that use of phone
Continued on page 33
E n g l i s h TE a c h i n g F o r u m | Number 3 2010 25
7. Twenty Ideas for Using Mobile Phones
(Continued from page 25)
generates. For example, what happens if all References
of your students start texting you? Just like Chen, N. S., S. W. Hsieh, and Kinshuk. 2008.
with emails in the 1990s, you will need to Effects of short-term memory and content
representation type on mobile language learn-
set boundaries and make it clear to students ing. Language Learning and Technology 12 (3):
what they can send to you when, what you 93113.
can and cannot respond to, and what you Chinnery, G. 2006. Going to the MALL: Mobile
will respond to individually and in class. assisted language learning. Language Learning
and Technology 10 (1): 916.
Even receiving 50油text messages may not be Kukulska-Hulme, A., and J. Traxler, eds. 2005.
an issue if they all relate to the same assign- Mobile learning: A handbook for educators and
ment you set in class and you can follow up trainers. London: Routledge.
with the whole group. There are also tools Lave, J., and E. Wenger. 1991. Situated learning:
Legitimate peripheral participation. Cambridge:
that can help you manage text messages. Cambridge University Press.
Programs like Notepage (www.notepage.net) Reinders, H., and M. Lewis. 2009. Podquests:
let teachers respond to multiple text messages Language games on the go. In Language games:
or send out bulk messages from a computer, Innovative activities for teaching English, ed. M.
Andrade, 7685. Alexandria, VA: TESOL.
thus greatly reducing the time needed to
Thornton, P., and C. Houser. 2003. Using mobile
respond. web and video phones in English language
teaching: Projects with Japanese college stu-
Conclusion dents. In Directions in CALL: Experience, experi-
All the ideas above allow you to offer ments and evaluation, ed. B. Morrison, C.
Green, and G. Motteram, 20724. Hong Kong:
increased opportunities for language learning English Language Centre, Hong Kong Poly-
by taking advantage of a tool that students technic University.
are intimately familiar with and carry around
at all times. Dealing with the challenges of
Hayo reinDers is Head of Language
using mobile phones may seem daunting, but
and Learning Support at Middlesex
teachers I know who use them have found it University in London and editor of the
to be a worthwhile investment of their time journal Innovation in Language Learning
and a welcome addition to their language and Teaching. His webpage is
teaching methods. www.innovationinteaching.org.
E n g l i s h TE a c h i n g F o r u m | Number 33
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