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20 lessons, 20 years of
Product Management
Gopal Shenoy
Senior Director, Product Management
care.com
About me
 20 years - software products
About me
 $0 to $350MM revenue
 1,000 to 2,000,000+ users
 6 years B2C
 14 years B2B
 Blogger at productmanagementtips.com
 Instructor at General Assembly, Boston
One mans opinion
Four Pillars
1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Four Pillars
1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Your Job
You
Four Pillars
1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
No one in your office will buy
your product
#1
You can never know enough
about your customer
#2
Like vs. Buy - Beware
#3
It is about people, not products
#4
Market vs. Marketing
#5
Four Pillars
1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Customer Capital
=
PMs Credibility
#6
In God we trust, everyone
else bring data
#7
Perfection is the enemy
of the good
#8
Great execution
>
Perfect Strategy
#9
You will never get it right
the first time
#10
Meetings before the
meeting
#11
#12 Elevator Pitch
Details
Four Pillars
1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
#13
Give 10 times before you
ask once
#14
Four Pillars
1. Customer Knowledge
2. Selling your idea
3. Networking
4. Career Building
Ask to do more
#15
Know your gaps more
than your strengths
#16
Never stop learning
#17
Hiring is the most
important thing you do
#18
Best product, biggest
smile?
#19
Biggest Mistake, Biggest
Lesson?
#20
Love what you do, let the
passion show
And one last thing .
Thank you
gopal.shenoy@gmail.com

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20 lessons from 20 years of Product Management