The document lists 20 things that B2B sales professionals should do on Twitter, including following their employer and customers to stay informed, sharing relevant content from industry experts, engaging with other Twitter users by acknowledging tweets, asking questions, and thanking people who retweet posts, and using hashtags relevant to their industry to connect with prospects. The overall goal is to build relationships and connect with potential customers through engaging, personalized content on Twitter.
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20 things every B2B sales professional should do on Twitter
1. 20 things every B2B sales
professional should do on Twitter
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#TweetB2B
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2. Follow your employer to know how they communicate
to customers and be in the know of the latest news.
Retweet your employer¡¯s content as it applies to you.
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#TweetB2B
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3. Follow customers and prospects. Know what they are
up to. Show your interest. Check out people¡¯s bio and
link habits to see how much they engage.
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#TweetB2B
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4. Be yourself and show some personality.
True; you need to be professional.
But no one wants to buy from a robot.
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#TweetB2B
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5. Load up decent profile pic.
This will be useful in building your credibility.
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6. Make sure your Twitter profile says something about
who you are and what you might tweet about. Fill out
your bio with something meaningful.
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#TweetB2B
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7. Search on topics that interest you and follow topic
experts. Find original content to share.
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8. Add your thoughts to links you share.
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14. Retweet content to gain new followers.
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15. Share content from industry experts.
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16. Get examples of how others behalf on Twitter.
Watch, look and listen to how other people tweet.
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17. Unfollow people who don¡¯t add any value to your
Twitter experience.
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18. Try and build relationships, just like you would offline.
Use Twitter to connect with people at business events
and tradeshows.
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#TweetB2B
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19. Listen to what people are saying
and use it guide your content.
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#TweetB2B
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20. Use industry hashtags!
Use hashtags that are used by customers, prospects
and industry experts as it applies to your content.
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#TweetB2B
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