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20 Tins in Using Technology in Your Marketing, Leasing, Management, and Operations

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Natalie Teinert
Natalie Teinert

In April 2011 I had the opportunity to speak at the Interface Student Housing. On a panel alongside some of the leaders in the student housing industry, we presented "20 Tips in Using Technology in Marketing, Leasing, Operations, and Management".

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20 Tins in Using Technology in Your Marketing, Leasing, Management, and Operations
#1 - High speed Internet is not an amenity, it's a necessity. If students are unhappy, they will move.?
#2 - Students expect to receive wireless Internet service at high speeds.
#3 - Provide enough bandwidth for your residents to able to surf, stream, game and video conference without having a lagging connection.
#4 - Utilize social ads to promote social sites and concentrate on specific target markets.
#5 - Students have a mobile device on them at all times. Push messages into their pockets and purses.
#6 - Expand your applications/leases onto the medium students are using most.
#7 ¨C Provide students a virtual tool to meet and find future roommates.
#8 - Limit your liability by instantly running criminal background and credit checks on all applicants.
#9 - Give your residents the ability to manage their accounts online.
#10 - Create internal tools for employees to communicate efficiently.
#11 - Use electronic keys for additional security/accountability and efficiency during turn.
#12 - Online streaming surveillance cameras now used to help keep residents and parents more at ease.
#13 - Students will go to your website at least once. Give them a reason to go back.
#14 - Virtual tours enhance your offsite closing ratio and provide a benefit for students¡¯ out-of-town roommates and parents.
#15 - Make sure e-mails and text messages are responded to in a timely manner answering all questions.
#16 - Find measurable ways to track lead success and failures.
#17 - Integrate technology into your common areas.
#18 - Cut cost by using VOIP.
#19 - Cut cost by utilizing online production tools/companies.
#20 - Utilize student housing property management software.
#1 - High speed Internet is not an amenity, it's a necessity. If students are unhappy, they will move.#2 - Students expect to receive wireless internet service at high speeds.#3 - Provide enough bandwidth for your residents to able to surf, stream, game and video conference without having a lagging connection.#4 - Utilize social ads to promote social sites and concentrate on specific target markets.#5 - Students have a mobile device on them at all times. Push messages into their pockets and purses.#6 - Expand your applications/leases onto the medium students are using most.#7 ¨C Provide students a virtual tool to meet and find future roommates.#8 - Limit your liability by instantly running criminal background and credit checks on all applicants.#9 - Give your residents the ability to manage their accounts online.#10 - Create internal tools for employees to communicate efficiently.#11 - Use electronic keys for additional security/accountability and efficiency during turn.#12 - Online streaming surveillance cameras now used to help keep residents and parents more at ease. #13 - Students will go to your website at least once. Give them a reason to go back.#14 - Virtual tours enhance your offsite closing ratio and provide a benefit for students¡¯ out-of-town roommates and parents.#15 - Make sure e-mails and text messages are responded to in a timely manner answering all questions.#16 - Find measurable ways to track lead success and failures.#17 - Integrate technology into your common areas.#18 - Cut cost by using VOIP.#19 - Cut cost by utilizing online production tools/companies.#20 - Utilize student housing property management software. ?

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20 Tins in Using Technology in Your Marketing, Leasing, Management, and Operations

  • 2. #1 - High speed Internet is not an amenity, it's a necessity. If students are unhappy, they will move.?
  • 3. #2 - Students expect to receive wireless Internet service at high speeds.
  • 4. #3 - Provide enough bandwidth for your residents to able to surf, stream, game and video conference without having a lagging connection.
  • 5. #4 - Utilize social ads to promote social sites and concentrate on specific target markets.
  • 6. #5 - Students have a mobile device on them at all times. Push messages into their pockets and purses.
  • 7. #6 - Expand your applications/leases onto the medium students are using most.
  • 8. #7 ¨C Provide students a virtual tool to meet and find future roommates.
  • 9. #8 - Limit your liability by instantly running criminal background and credit checks on all applicants.
  • 10. #9 - Give your residents the ability to manage their accounts online.
  • 11. #10 - Create internal tools for employees to communicate efficiently.
  • 12. #11 - Use electronic keys for additional security/accountability and efficiency during turn.
  • 13. #12 - Online streaming surveillance cameras now used to help keep residents and parents more at ease.
  • 14. #13 - Students will go to your website at least once. Give them a reason to go back.
  • 15. #14 - Virtual tours enhance your offsite closing ratio and provide a benefit for students¡¯ out-of-town roommates and parents.
  • 16. #15 - Make sure e-mails and text messages are responded to in a timely manner answering all questions.
  • 17. #16 - Find measurable ways to track lead success and failures.
  • 18. #17 - Integrate technology into your common areas.
  • 19. #18 - Cut cost by using VOIP.
  • 20. #19 - Cut cost by utilizing online production tools/companies.
  • 21. #20 - Utilize student housing property management software.
  • 22. #1 - High speed Internet is not an amenity, it's a necessity. If students are unhappy, they will move.#2 - Students expect to receive wireless internet service at high speeds.#3 - Provide enough bandwidth for your residents to able to surf, stream, game and video conference without having a lagging connection.#4 - Utilize social ads to promote social sites and concentrate on specific target markets.#5 - Students have a mobile device on them at all times. Push messages into their pockets and purses.#6 - Expand your applications/leases onto the medium students are using most.#7 ¨C Provide students a virtual tool to meet and find future roommates.#8 - Limit your liability by instantly running criminal background and credit checks on all applicants.#9 - Give your residents the ability to manage their accounts online.#10 - Create internal tools for employees to communicate efficiently.#11 - Use electronic keys for additional security/accountability and efficiency during turn.#12 - Online streaming surveillance cameras now used to help keep residents and parents more at ease. #13 - Students will go to your website at least once. Give them a reason to go back.#14 - Virtual tours enhance your offsite closing ratio and provide a benefit for students¡¯ out-of-town roommates and parents.#15 - Make sure e-mails and text messages are responded to in a timely manner answering all questions.#16 - Find measurable ways to track lead success and failures.#17 - Integrate technology into your common areas.#18 - Cut cost by using VOIP.#19 - Cut cost by utilizing online production tools/companies.#20 - Utilize student housing property management software. ?