This document outlines Briand Dayday's 20-year marketing plan. It details his goals of developing a great attitude and never say die spirit to affect positive change. It lays out roles and strategies for "playing the game" of life, including developing key skills and maintaining a growth mindset. Statistics and coaching tips are also included to help track progress. The end goal is to achieve individual prosperity while positively impacting others through leadership, entrepreneurship, and role modeling over the next 20 years.