際際滷

際際滷Share a Scribd company logo

2005 BBC Collect

Byju Sukumaran
Byju Sukumaran

Lead Designer. Design strategy. Using 2D barcodes and mobile phones to deliver context and location specific content at London Zoo

1 of 16
BBC Collect: Stapler trial at London Zoo
Hypothesis The visitors with BBC Collect enjoyed their zoo visit more than previous visits to the zoo without BBC Collect z
Sample Target: children aged between 9 -12 Total: 85 participants 80 (33 boys and 47 girls) responded to the questionnaires at the Zoo. 22 responded to the online survey October 20 (school day) October 22 (weekend) October 26 (half-term) 39 participants St. Marylebone School 24 girls aged 12-13 Primrose School 15 children, seven boys and eight girls aged 10-11 16 participants 11 boys and five girls aged 9-12 30 participants 19 boys and 11 girls aged 9-12
The zoo experience
油
Elements of the experience in the Zoo Registration booth
Elements of the experience in the Zoo
Elements of the experience in the Zoo Leaflet
Elements of the experience in the Zoo Call to action sign
Elements of the experience in the Zoo Web application
Call to action: 80% of the participants said they knew when there was Collect content for them capture 73% , however, said they would like to see more information on the signs particularly the name of the animal Mobile application: 25% of the participants had no difficulty at all using BBC Collect The remaining participants mentioned one or other feature they had difficulty with in the beginning, usually phone functionality. Web application: 82% of the participants found as very easy and straightforward to use Complaints registered by some of the participants was the short time the website was available for and that content sharing wasnt allowed .
New and exciting way of learning I like being able to expand on the information given on the info card at the zoo itself. I could see the animals more closely, and had more information at my fingertips. You get more information about the animals than you would just walking around looking at the animals, and it was more interesting than reading about them. A giraffes kick can actually kill a lion. That komodo dragons saliva is toxic enough to kill as its full of sick bacteria. A large box jellyfish carries enough venom to kill 60 people.
Complements existing information
Sharing observed behaviour Boy with his Mum and Gran
Participants found enjoyment in different ways In the Zoo At home The whole collect experience Additional information Watching clips and listening to audio Hunting and collecting barcodes Using technology Interest in the technology (Internet) Ownership and pride Extending the zoo visit I enjoyed using Collect because its not every day you see your work and name on the Internet my visit to the zoo was better because it was more exciting and adventurous Additional content A new way of learning Because it was really educational but in a really fun way as it was like an adventure. I also like the fact it was in the zoo that made it really fun
When you go home you have the zoo in your pocket

More Related Content

2005 BBC Collect

  • 1. BBC Collect: Stapler trial at London Zoo
  • 2. Hypothesis The visitors with BBC Collect enjoyed their zoo visit more than previous visits to the zoo without BBC Collect z
  • 3. Sample Target: children aged between 9 -12 Total: 85 participants 80 (33 boys and 47 girls) responded to the questionnaires at the Zoo. 22 responded to the online survey October 20 (school day) October 22 (weekend) October 26 (half-term) 39 participants St. Marylebone School 24 girls aged 12-13 Primrose School 15 children, seven boys and eight girls aged 10-11 16 participants 11 boys and five girls aged 9-12 30 participants 19 boys and 11 girls aged 9-12
  • 5. 油
  • 6. Elements of the experience in the Zoo Registration booth
  • 7. Elements of the experience in the Zoo
  • 8. Elements of the experience in the Zoo Leaflet
  • 9. Elements of the experience in the Zoo Call to action sign
  • 10. Elements of the experience in the Zoo Web application
  • 11. Call to action: 80% of the participants said they knew when there was Collect content for them capture 73% , however, said they would like to see more information on the signs particularly the name of the animal Mobile application: 25% of the participants had no difficulty at all using BBC Collect The remaining participants mentioned one or other feature they had difficulty with in the beginning, usually phone functionality. Web application: 82% of the participants found as very easy and straightforward to use Complaints registered by some of the participants was the short time the website was available for and that content sharing wasnt allowed .
  • 12. New and exciting way of learning I like being able to expand on the information given on the info card at the zoo itself. I could see the animals more closely, and had more information at my fingertips. You get more information about the animals than you would just walking around looking at the animals, and it was more interesting than reading about them. A giraffes kick can actually kill a lion. That komodo dragons saliva is toxic enough to kill as its full of sick bacteria. A large box jellyfish carries enough venom to kill 60 people.
  • 14. Sharing observed behaviour Boy with his Mum and Gran
  • 15. Participants found enjoyment in different ways In the Zoo At home The whole collect experience Additional information Watching clips and listening to audio Hunting and collecting barcodes Using technology Interest in the technology (Internet) Ownership and pride Extending the zoo visit I enjoyed using Collect because its not every day you see your work and name on the Internet my visit to the zoo was better because it was more exciting and adventurous Additional content A new way of learning Because it was really educational but in a really fun way as it was like an adventure. I also like the fact it was in the zoo that made it really fun
  • 16. When you go home you have the zoo in your pocket

Editor's Notes

  • #2: Hello, my name is Byju and Im here today to present the findings of the Stapler user trial called BBC Collect that took place at the London zoo in October 2005.