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2007 EBU Training VRT News output

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European Broacasting Union

The Flemish public broadcaster VRT has 2,648 employees, including 317 in the news department and 90 in sports. VRT's television brands have a 34.3% combined market share, while its radio channels command a 63.8% share. In 2007, VRT integrated its news, radio, television, and new media operations into a single cross-media newsroom and sports department to improve content across platforms and prepare for new technologies and media. The reorganization aimed to better position VRT for digitalization and changing audience consumption patterns.

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VRT News Output Pieter Knapen p December 13th 2007
VRT VRT: Flemish public broadcaster  2.648 employees - 317 N News D t Dpt. - 90 Sports Dpt. p - 103 Technical Staff for News & Sports Flemish market:  Television - VRT: 3 brands / 2 channels - één: 30% - Canvas: 9,3% - Ketnet: 35% (age 4-12) ( g 4- ) - Commercial: 9 national and 10 regional channels  Radio - VRT: 5 channels : 63,8% market share 63 8% - 2 commercial, 5 regional & nearly 250 local stations 2
VRT Internet: 42 websites Videotext Digital TV since 2005  On demand services  No digital linear channels DAB Radio  3 extra channels VRT Mobile services  Live streaming  SMS alerts (news & sports) ( p ) 3
Television News  5 news bulletins/day  1 news bulletin/day for children Current affairs  1 daily  3 weekly Debate / talk show  1 programme 3 times/week  2 programmes once/week Political programmes 4  3 weekly programmes
Radio 24/7 News Bulletins on 5 channels  3 diff different versions t i  Radio1 = Information Channel (continuous news flow) 3 Daily Current Affairs Programmes (7hours/day) 1 Weekly Talk Show 5 Regional News Desks (regional & integrated bulletins) 5
New media Internet: news website  News  Aggregation of: - Video and audio - Different programmes Videotext SMS alerts 6
Newsroom 2007 2007: integration to 1 unified newsroom  Radio  Television  New Media cross media news department Idem: cross media sports department 7
Goals and conditions Goals  improve programmes & products  prepare for new media and platforms Conditions  digitalisation and integration of technical platforms  new organisation  new work space k 8

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2007 EBU Training VRT News output

  • 1. VRT News Output Pieter Knapen p December 13th 2007
  • 2. VRT VRT: Flemish public broadcaster  2.648 employees - 317 N News D t Dpt. - 90 Sports Dpt. p - 103 Technical Staff for News & Sports Flemish market:  Television - VRT: 3 brands / 2 channels - één: 30% - Canvas: 9,3% - Ketnet: 35% (age 4-12) ( g 4- ) - Commercial: 9 national and 10 regional channels  Radio - VRT: 5 channels : 63,8% market share 63 8% - 2 commercial, 5 regional & nearly 250 local stations 2
  • 3. VRT Internet: 42 websites Videotext Digital TV since 2005  On demand services  No digital linear channels DAB Radio  3 extra channels VRT Mobile services  Live streaming  SMS alerts (news & sports) ( p ) 3
  • 4. Television News  5 news bulletins/day  1 news bulletin/day for children Current affairs  1 daily  3 weekly Debate / talk show  1 programme 3 times/week  2 programmes once/week Political programmes 4  3 weekly programmes
  • 5. Radio 24/7 News Bulletins on 5 channels  3 diff different versions t i  Radio1 = Information Channel (continuous news flow) 3 Daily Current Affairs Programmes (7hours/day) 1 Weekly Talk Show 5 Regional News Desks (regional & integrated bulletins) 5
  • 6. New media Internet: news website  News  Aggregation of: - Video and audio - Different programmes Videotext SMS alerts 6
  • 7. Newsroom 2007 2007: integration to 1 unified newsroom  Radio  Television  New Media cross media news department Idem: cross media sports department 7
  • 8. Goals and conditions Goals  improve programmes & products  prepare for new media and platforms Conditions  digitalisation and integration of technical platforms  new organisation  new work space k 8