2008 Tribalization Of Business Study Quantitative 1216385415561514 9
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The document summarizes the results of a quantitative survey of over 140 company officials on their use of online communities. Key findings include that communities are used both internally and externally, with most focused on improving revenue. Communicating with customers was the most successfully achieved objective. Leveraging social aspects was seen as most important for effectiveness, while lack of participation from lurkers was the biggest obstacle. Most communities are new, with marketing most often responsible and few dedicated resources.
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From the Dream of Community to ROI Reality: How to Get Your Executives' Buy-inHigher Logic
油
The document discusses the importance of securing executive buy-in for online communities within organizations, highlighting that successful communities can significantly influence company revenue. It outlines common barriers to executive support, strategies to communicate the community's value, and the necessity of aligning community initiatives with business objectives. Additionally, it emphasizes the need for a well-defined community business plan that includes risk management and performance metrics to demonstrate success and foster ongoing executive engagement.Community Manager - Insights 2013
Community Manager - Insights 2013C.Y Wong
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The document summarizes insights from community managers in 2013 about trends, metrics, and benefits of community management. Key points include: more employees are participating in communities; popular metrics include email/ticket volume, traffic, engagement, and sentiment; emerging trends include social media adopting more community approaches and greater emphasis on growth and engagement; and benefits include cost savings, leads, faster response times, idea generation, and stronger customer relationships.Early Peek Tribalization Of Business 2009
Early Peek Tribalization Of Business 2009Francois Gossieaux
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The document summarizes findings from a 2009 study on the tribalization of business and online communities. Key findings include:
1) Most companies are focusing online community efforts on market insights, idea generation, and customer loyalty. Generating word-of-mouth and increasing awareness are top objectives.
2) However, many communities are struggling to engage participants and attract people to keep returning. Legal issues also hold up some initiatives.
3) Understanding human social behaviors, like reciprocity and fairness, is more important for communities than web technologies. If companies can operate based on these human tendencies, trust with customers will increase.The Community Manager Certificate Program
The Community Manager Certificate ProgramComBlu, Inc.
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The document discusses the need for a community management certificate program. It notes that as brands add online communities to their marketing, there is an increasing demand for skilled community managers. However, few people currently have the necessary expertise. The certificate program aims to teach both community management skills and product/brand expertise. It also outlines some of the course content, including roles, engagement, content moderation, and more. The document argues that without proper community management, online communities can face issues like being ghost towns, centers of drama, or cliques.Ad