2009 European Market Report
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The document summarizes trends presented at three major European design shows in 2009: Heimtextil, Imm Cologne, and Maison et Objet. Each show had its own overarching theme and trends focused on textiles, materials, finishes, and colors. Common themes across shows included sustainability, nature/organic materials, and mixing high and low design elements.
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2009 European Market Report
- 1. Market Report European Design Shows 2009HeimtextilImm CologneMaison et Objet
- 2. Trends
- 3. TrendsHeimtextil- Expect The UnexpectedImm Cologne- Informed by CologneMaison et Objet- Inspirations #14 : AntidotesThree shows C each with its own trend presentationEach with different point of views; different marketsEach has a commonality running through
- 4. Heimtextil
- 5. Expect The UnexpectedAlthough the overall theme of the trends presented at the January 09 edition of Heimtextil was Expect the Unexpected, none of the individual trends really broke any new ground. The trend hall did present a comprehensive, well-grounded look at the near future and, as one would expect for a textile show, there was a strong emphasis on innovative fabric constructions, fibers, techniques and finishes.Heres a quick look at each of the six main trends.
- 6. AlchemistDissecting metal and mineral structures, alchemist recalculates the laws of nature.
- 7. Catching the light from every angle, facet curve for sharp shimmers and sheen
- 8. New dimensions in intriguing sculptured surreal surfacesAlchemistA. RigorousGeometry-repetition of lines, cubist shapes create graphic pattern; layering; alternating matt and shinyB. Armoured Chic- Metallics; brushed steel; patinated surfaces; skins, wools, tweeds, grey flannelC. Sensual Structures- Strong lace and openwork for drama; laser cut technology; rhythmic ornamental patterns
- 10. Alchemist
- 11. Alchemist ColorsStrict palette of cool light gray to charcoals
- 12. Midnight blues and blacks printed on heavier fabrics- felts, tweeds, wools
- 13. Polished luster surfaces in colored metallics
- 14. Masculine IllusionistNew technologies produce featherweight padding, layering and folding that create mass/volume without the weight/bulk. Volume comes from layer upon layer of breezy mille-feuilles; soft yet structured folds; sculptural padding.
- 15. IllusionistA. Sculptured Volume- soft contours and volume hide traditional frameworks; tactile second skins are inviting to touch and discoverB. Floating Featherweight- Transparency, textures in float yarns create ultra lightweight subtle screens to what lies behindC. Folding Dimensions- Organic, knits, filmy layers and well as paper touch; crinkled, crushed, molded, folded add new dimension
- 16. Illusionist
- 17. Illusionist ColorsSensual powder tonesMilky whites and skin tonesBarely there mints or cool purplesMatte finishes Used in sheers, textures, open weaves
- 18. Time TravellerOpen up a rare treasure chest where every second slipping by is cherished for the creation of a new cultural heritage.
- 19. From medieval mystique, a rejuvenated Art Nouveau and Art Deco to centuries-old classics, the stage is set for ornamental opulence, laced luxuries and sensuous graphics.Time TravellerA.OrnamentalOpulence- Furs, feathers combined with rich nature inspired prints and wovens; Art Nouveau is rediscovered; rich sophisticated; heavy; vintage fabrics add dramaB. Deco Graphics- Art Deco inspired graphic patterns in silks/polys add sparkle to materialsC. Laced Luxuries- Feminine touches embodied in laces; embroideries, beading and sequins
- 20. Time Traveler
- 21. Time Traveller ColorsRich, sumptuous jewel tones in emeralds, sapphire and magentaRoyal blue and gold add depth and luxuryFabrics become sophisticated and striking when colored in this palette
- 22. WitchcraftBewitched and bewildered by the mythic creatures of the forest, artisans copy real and imaginary fur, feathers, floral and fauna
- 23. Vintage skins and technology that allows fabrics and finishes to mimic nature are key looks
- 24. Loose, floating yarns add to the modern rustic mood.?WitchcraftA. Mimic Nature- special effects on surface in felts and flocking recreate nature in 3D; overprinting, skins, patterns, woodsB. Loose Threads- Float yarns and threads in handcrafted fabrics give hairy surfaces; rustic, artisan approach; recycle and reuseC. Vintage Skins- cut and reworked with intricate patterns and textures
- 25. Witchcraft
- 26. Witchcraft
- 27. Witchcraft
- 28. Witchcraft ColorsSlightly faded, worn range of leafy greens, muddy brownsAccented with saffron yellow and dulled turquoise for vintage looksFlora and fauna prints mimic nature
- 29. EnchantedThe artists sketchbook of pop fantasies has been torn up and stuck together again. A playmania of bold and brash color explosions; free-painting a wacky world with a sprinkle of anar-chic to smooth over the crazy edges.
- 30. Enchanted A. Fabric Fantasia- Super synthetics from metallic shine, phosphorus effects and pop colors.
- 31. B. Color Burst- Fresh fierce color effects in kaleidoscopic sharp graphics, mad free paintings, surreal shapesEnchanted
- 32. Enchanted ColorsBrights whitened and finished with sheen or lacquer
- 33. Light blue, coral pink, lilac splash around in free form patterns
- 34. Mix with graphic eccentric pattern for modern flairFortune TellerIn a world where cultures collide and yesterday spills into tomorrow, inspiration comes from the vagabond, the bohemian and free spiritsEco and ethnic folks break all the rules and create a rainbow of new ethics and traditions. Fame and?fortune can be found in chaos and eccentricity.
- 35. Fortune Teller
- 36. Fortune TellerA. Multimismatch- extravagant mixture of cultures expressed in colorful, XXL weavings, ethnic prints, tribal patterns, green technology and traditional handcraftB. Acid Folk- Patchwork, sampling, celebrating lifestyle of new country folk. Knits, textured organics, reinvented, deconstructed prints
- 37. Fortune Teller ColorsVibrant to pastel pink
- 38. Reds
- 39. Aubergines and burnt oranges
- 41. Used in multi colored weaves, tech like materials
- 42. Traditional prints, embroideries, ethnic looksImm Cologne -Informed BY Cologne
- 43. Extra MuchMore, More, MoreExploiting to the fullest; living largeArtificial worlds, access areas new technologiesShown in: To The Limit- search for innovation
- 44. Juxtaposition- two options and parallel universes
- 46. Trash Luxe-street luxury from reuse and recycledExtra MuchTeals as a background for bright green, orange and yellows. Apricot and creams and a variety of blues
- 47. Copper and golds are complementsNear and FarThe whole picture is what interests usThe whole = interrelationships-near/far/micro/macro Seen thru:Self SufficiencyEphermeral appearance design based on transition and modificationHigh Low- Simple materials meet High tech structures; oppositesNatural Systems- recycling, upcyclingMaterials are organic; naturals like bamboos, grasses; synthetics feature conventional finishes- woven or veneered
- 48. Near and FarWarm grays set tone with whites that hint of color, beiges, pinks, reds, blue green add accentsTepee CultureEverything has its place in real world
- 49. All about experience- touch, smell, see-
- 50. Perfect world there are no disruptions; internal order and detail has a meaning
- 51. Seen thru:
- 52. From Deco to Eco
- 53. Real Experience
- 55. Meaningful themes- designers burden of responsibilityTeepee CultureWarm palette dominated by reds and oranges partnered with rich greens and browns accented with ochre, blue and pale creamReRun TimeStay Constant instead of changeReuse and UpcyclingPolishing what is commonplace into a jewelThru: Memory Sublime-what is simple is not ordinary- celebrate it Saving the planet in style Pure form
- 56. ReRun TimeBeiges as a foundation supplemented with red, brown and alternative shades of beige. Navy, green and silver ensure variety
- 57. Focus on natural materials like leather, horsehair, wax, woodM&O Antidotes
- 58. Color PatchColorpatch is a new chromatic languagetaking form in patterns and rhythms, visual impact, dynamic vibration, polychromatic richness.Deeply linked to the color chart, defining a shared language as a kind of visual pact.If the line of the design defines its character, the color treatment defines its essence. Flat-tints become materials and shapes: They make the object.Color schemes derive directly from digital culture; Enlarged pixels, ranges of colors inspired by the graphic palettes of computer programs, uniform flat tints and taut lines graphics and objects meet and mix in a single intention.
- 59. Color Patch
- 60. Color Patch
- 61. IconoclashMocking the established codes with humor and elegance. This decorative revival takes pleasure in shaking up the icons of dj vu. Questioning tradition and heritage in order to give value to what has none and put what has too much back in its place. It fuses the archaic and the technical, the natural and the artificial, the nearby and the faraway, the urban and the rustic all with humor.Subversion, quirkiness, recycling old things to create fantastical new ones are the words of the day. Design irony is shaking up eras and styles by blowing in a wind of disorder.
- 62. Iconoclash
- 63. Iconoclash
- 64. Iconoclash
- 65. Iconoclash
- 66. Valeurs RefugeAn unmoored era is putting the Beautiful back on track. To comfort us in a world of uncertainty, the home is revisiting its classics and fixing up the run-down charm of the known. In a design world that tells stories, Valeur updates the clichs of chic. This trend is about restoring intimacy, comfort, the elegance of handmade design, the grace of sketches and a welcome eccentricity.
- 67. Valeurstext
- 68. Valeurs
- 69. Trend Takeaways
- 71. Themes
- 72. Materials
- 73. Finishes
- 74. Textile StoriesColorBlues become darker- navy, indigo, midnight blue
- 75. Browns-Deep end is an 80% Dark Chocolate, then ranging down to dusky beige. Emerging is Mushroom, an exciting medium-toned charcoal brown. Mushrooms as design elements are emerging in all product categories..
- 76. Grays- are ascending in all hues from a light pearl grey to a deep charcoal. They blend beautifully with Brick Red and Russet Orange.
- 77. Oranges- are subdued with umber tones. They are livable and versatile, soft and comfortable. Orange is moving beyond its singular role of being an accent color.YellowYellow is rising star- citron to gold; born from lime greens of years past.
- 78. PurplePurple everywhere- Purples are restrained and dusky, transcending all product categories. Look for Plum lightening to Raspberry to Old Rose to a Dusky Lavender. 80s mauve is back
- 79. New GreenDeco TeamDesigners Guild
- 80. ThemesDesign + Craft + Art
- 81. Handcrafted authenticity brought about by new technology that lets us explore the past.
- 82. Its all about experience and the design narrative of that experience. How can I experience a product? Dont tell me why I should buy it Tell me a story.
- 83. Products on more than one sense level- the experience pushed the boundaries now we want to see it, feel it, smell it.
- 84. Saving the planet in style giving way to transformation, adaptation. Recycling, upcycling folklores are being born, in which the popular arts and traditional know-how are regenerated through modern technologies.
- 85. Digital culture inspires by the graphic palettes of computer programs; uniform flat tints and taut linesthe virtual and the tangible; graphics and objects meet and mix in a single intention. Appearance and design based on transition and modification.
- 86. Juxtaposition- two options and parallel universes. It fuses the archaic and the technical, the natural and the artificial, the nearby and the faraway, the urban and the rustic.MaterialsDesign thinking vs. engineering solutions
- 87. Technical synthetics and new materials previously unused in our industry
- 88. New perspectives from familiar materials- aluminum, plexi, paper, tile
- 89. Focus on natural materials like leather, horsehair, wax, wood
- 90. High Low- Simple materials meet High tech structuresAnne Gelbard feather wallpaperKnitted paper from Woodnotes
- 91. Design ThinkingK&H sketch and product
- 92. ReturnityFirst Cradle to Cradle TextileOffers a recycling program when finished with textile
- 93. Self Cleaning CurtainDecomposes organic pollutants in presence of sunlight or fluorescent lightRemoves organic gases from airPrevents harmful UV rays
- 95. Plexi rods
- 98. New PerspectivesInspired by Alfredo Haberli s childhood memory of a curtain that was a town. Tells two stories- Day and Night Pattern printed with fluorescent ink and only visible in dark- streetlamps, cats, people come to life when the light go out. Creativity through stories
- 99. FinishesIvory, Creams and Whites inspired by Kitchen and Bath fixtures
- 100. Porcelain- both matt and shiny
- 101. Metallic glazes
- 102. Patinaed metals
- 103. Mushroom becomes a finish- different from bronze
- 104. Chrome
- 105. High gloss piano finishes
- 106. Vintage, faded, worn looks
- 107. Patent or lacquered looks
- 110. Textile StoriesAuthentic Artisan and handcrafted looks
- 112. New Transparency with volume
- 113. Shine
- 114. Technology makes the past possibleJABValiaArte Wallcoverings
- 115. Trend DriversInside the HomeOutside The HomeKitchen and Bath especially tiles and finishesGlassOutdoor lifestyle- moving into awnings, sunscreens, function of outdoor materials brought insideContractGreenManufacturing- looking at materials from other industries that offer solutions for Window coveringsArt world-limited editions; collections