ݺߣ

ݺߣShare a Scribd company logo

2009 Jul 22 Social Media Branding Pow

•Download as PPT, PDF•
•
Stephanie Davis
Stephanie Davis

The document discusses strategies for using Web 2.0 tools to attract attention and get messages out. It outlines the goals of attracting attention by seeing and being seen, hearing and being heard, and knowing and being known. Examples are given of conservative Web 2.0 sites that have been successful through reporting, reporting, reporting, investigation, and obtaining funding. The closing thoughts emphasize developing a strategy before choosing tools, focusing on 2-3 tools, and how conservative Web 2.0 needs funding to do valuable investigative reporting and news beyond just opinions.

1 of 16
Download to read offline
Web 2.0 Tips Insights and Goals. July 22,2009 Presented by: Stephanie M. Davis to Beacon Hill Institute Founder: Patriot Games Media Program Host, Broadcast Partner, Board Member: RFCRadio Blogger (Massachusetts Matters)
How To Attract Attention A Question For The Ages Seeing and being seen Hearing and being heard Knowing and being known Getting your message out Past solutions included:
Disintermediation Disintermediation is the removal of intermediaries from a process, supply chain or market. (http://moneyterms.co.uk) Supplier Manufacturer Wholesaler Retailer Buyer
Patriot Games Media Overview For-profit corp. Patriot Games Radio Interviews Massachusetts Matters News & Comment
My Web 2.0 Objectives See and be seen Hear and be heard Know and be known Drive a/the news cycle Fill a niche, solve a problem ADD VALUE!!!!!
RFC Radio Overview January 2009 Center-right NPR “ Live 365 ” platform IPhone accessible 35 hosts;3 tech support staff Live format coming
Conservative Web 2.0 Case Study GOALS Local, state based news reporting Reporting, reporting,reporting, investigation Funding Funding Funding Examples: Michael Brodkorb – Minnesota Democrats Exposed. Brian Maloney – Radio Equalizer. Jim Hoft – Gateway Pundit. Handouts: Accuracy in Media
Closing Thoughts Strategy comes before tools in the quest to be noticed. Pick 2-3 tools (Youtube,Facebook,Twitter) and work them into your marketing strategy. Conservative Web 2.0 needs $$$ (profit and non-profit) to do investigative reporting and news. Opinions alone are valueless.

More Related Content

2009 Jul 22 Social Media Branding Pow

  • 1. Web 2.0 Tips Insights and Goals. July 22,2009 Presented by: Stephanie M. Davis to Beacon Hill Institute Founder: Patriot Games Media Program Host, Broadcast Partner, Board Member: RFCRadio Blogger (Massachusetts Matters)
  • 2. How To Attract Attention A Question For The Ages Seeing and being seen Hearing and being heard Knowing and being known Getting your message out Past solutions included:
  • 3.
  • 4.
  • 5.
  • 6. Disintermediation Disintermediation is the removal of intermediaries from a process, supply chain or market. (http://moneyterms.co.uk) Supplier Manufacturer Wholesaler Retailer Buyer
  • 7.
  • 8. Patriot Games Media Overview For-profit corp. Patriot Games Radio Interviews Massachusetts Matters News & Comment
  • 9. My Web 2.0 Objectives See and be seen Hear and be heard Know and be known Drive a/the news cycle Fill a niche, solve a problem ADD VALUE!!!!!
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. RFC Radio Overview January 2009 Center-right NPR “ Live 365 ” platform IPhone accessible 35 hosts;3 tech support staff Live format coming
  • 15. Conservative Web 2.0 Case Study GOALS Local, state based news reporting Reporting, reporting,reporting, investigation Funding Funding Funding Examples: Michael Brodkorb – Minnesota Democrats Exposed. Brian Maloney – Radio Equalizer. Jim Hoft – Gateway Pundit. Handouts: Accuracy in Media
  • 16. Closing Thoughts Strategy comes before tools in the quest to be noticed. Pick 2-3 tools (Youtube,Facebook,Twitter) and work them into your marketing strategy. Conservative Web 2.0 needs $$$ (profit and non-profit) to do investigative reporting and news. Opinions alone are valueless.