20090207 ICT2020 Software Strategy TSEP
- 1. Proposed Strategy for Software Industry Development of Thailand ??????? ??????? 2553
- 2. Type of Enterprise Software Players in Thailand Intellectual Property Solution (main strategy of Singapore, Malaysia, Japan, Australia, Silicon Valley, Western countries and China ) C Own Intellectual property in niche area C High value-added to Thai software industry C Need R&D as well as marketing & branding C High potential to be international players Outsourcing (main strategy of Bangalore, Vietnam, China) C Made-to-Order and Price War situation C No intellectual property C Need many programmers, need CMMI standard C Medium value-added to Thai software industry System Integrator C Not emphasize in intellectual property C Reseller of multi-national solution from western C Low value-added to Thai software industry C Good relation with multi-national IT companies
- 3. Competitive Landscape Vietnam China India Thailand Malaysia Korea Japan USA Programmer(new grad.) salary base 10,000 10,000 16,000 16,000 17,000 50,000 60,000 60,000 Number of new grad./year Number of IP-Based software co. Number of outsourcing SW co. Domestic market size Software&Service export value/year FPT NeuSoft TCS SilverLake Microsoft Wipro Google InfoSys Oracle Satyam FaceBook Avaya CISCO
- 4. ??????????? ??????????????????? ???? ? ??????? ? ??????????? (?? IP?????????)
- 5. Silverlake Axis s Clients: ? Over 85 Company ? 14 Country ? Brunei ? China ? Hong Kong ? Indonesia ? Japan ? Malaysia ? Middle East ? Philippines ? Singapore ? Sri Lanka ? Sweden ? Thailand ? Timor Leste ? Vietnam
- 6. Silverlake Axis s Clients: Some Clients : Banking groups : Bank : ? Hong Leong Bank ? Bank Mandiri Indonesia ? Malayan Banking Bhd, Malaysia ? Commercial Bank International (CBI), UAE ? OCBC Bank ? Bank Pertanian Malaysia (BPM) ? United Overseas Bank (UOB) ? Bank Bumiputera Indonesia TBK (BBI) ? Bank Syariah Mega Indonesia (BSMI) ? Industrial Bank Co., Ltd (IBC), China ? Islamic Bank of Thailand ? Qingdao City Commercial Bank, China ? Siam Life, Thailand ? Siam City Bank (SCIB), Thailand ? Incombank (Vietnam Industrial and Commercial Bank), Vietnam ? MaritimeBank (Maritime Joint Stock Commercial Bank), Vietnam ? Bank for Investment and Development of Vietnam (BIDV), Vietnam ? Vietcombank (Bank for Foreign Trade of Vietnam), Vietnam ? Bank Tabungan Negara (BTN), Indonesia) ? Bank Rakyat Indonesia ? Bank NISP, Indonesia ? Maybank, Indonesia ? Philippines Bank of Commerce, Philippines ? United Coconut Plantations Bank (UCPB), Philippines
- 7. Financial : 2008 (THB) 2009 (THB) Revenue 1,452,335,297.85 541,756,851.29 Total income 1,227,003,344.98 346,952,299.59 Operating profit 205,387,587.70 1,058,928,725.31 Profit before tax 213,304,922.48 1,097,053,901.28 Profit after tax 188,655,989.73 1,075,117,694.98 Net cash inflow from operating activities 295,726,034.50 890,910,352.07
- 8. FPT s Clients: Some Clients : ? 75 Company ? The State Bank of Vietnam ? 9 Country ? Bank for Foreign Trade of Vietnam (Vietcombank) ? Bank for Investment and Development of Vietnam (BIDV) ? Belgium ? Vietnam Bank for Agriculture and Rural Development (Agribank) ? Cambodia ? Industrial and Commercial Bank of Vietnam (Incombank) ? Vietnam Bank for Social Policy (VBSP) ? Canada ? Housing Bank of Mekong Delta ? China ? Vietnam Development Bank ? Vietnam Maritime Stock Bank (MaritimeBank) ? Germany ? Vietnam Techonological and Commercial Joint-stock Bank (TechcomBank) ? Lao ? VPBank ? Sweden ? Military Joint-stock Bank (MBBank) ? Vietnam International Bank (VIB) ? Vietnam ? HaBuBank ? UK ? Vietnam Export and Import Bank (Eximbank) ? Asian Development Bank C ADB ? Sacombank ? Viet A Joint-stock Bank ? Southern Joint-stock Bank
- 9. Financial : 2rd quarter of 2009 First half of 2009 (THB) (THB) Net revenue 8,158,030,000 15,623,890,000 Earnings before tax 751,070,000 1,495,110,000 Earnings after tax 597,740,000 1,200,230,000 Earnings after tax of shareholders of parent company 440,610,000 857,660,000
- 10. ????????????????? ????? ?
- 13. ?? ????????????????????? ???? ??? 1. ?? ????????????????????? 2. ?? ???????????????????????????????? SIPA 3. ?? ???????????????????????? ?????????????????????????????????????? ???? 4. ?? ?????????? ??????? ????????????????????
- 14. 1. ?? ????????????????????? 1.1 ????????????????????? ????? ????????? ?????? ?????????????? ??????????????? ?????????? ? ??? ???????????????????????????????? ? ?????????? (User Interface, Presentation, Brochure, Web site) ?????? ????????? ????????????? ??? ??????? Business Model ????????? ? ????????????????? ????????????????????????????? ?????, ????????????????? ? ? 1.2 ????? ????????????? Segment ????? ?????? ????????? ?????????????????? ???????????????????????????? ??? ?????????? ??? Landscape (?? ??????????, ?? ???? Open Source, ?? ???? Partner, Market Size, Market Share, Market Growth ?? ? Segment ????? ???) 1.3 ????????? ??????????????????????????? ?????????? ?????????????? Solution Architecture, Coding, Testing, Documenting ???????? ????? ???????????????? ????? ????????????? ???????? ?????????? ? ? 1.4 ??????????????????????????? ??????????????????? ????? ????????? ???? Platform ????????? Platform ??????????????????? ??? ???????? ? ???????????????????????? ??????????? ? 1.5 ??????????????????? ???????????? ??? ??? ????????? ???????????????????????????????????? ?
- 15. Vision of Thai Software Industry in 2555 To be the regional leader in the enterprise solution in the 15 niche areas ? Bank & Finance ? Insurance ? Hotel & Spa ? Hospital ? Automobile Manufacturing ? Food Manufacturing ? Retail ? Construction ? Airline ? ETC.
- 16. ?????????? ?????????cluster Example of Cluster: Software Solution for Food Manufacturing ERP solution Document Management Logistic solution solution ISO Project Management Asset Management solution solution Smart Card Finger Recognition for worker
- 17. How ?
- 19. Global Niche Cluster Strategy Tourism & Bank & Finance Construction Insurance Health Industry
- 21. What have been done successfully 2551-2552
- 24. Action
- 25. ????????????????????????????? ?? Cluster ???????????? ?? ?????????? ?? ?????????? ?? ???? ???????? ?? ?????????? ?? ???? ???????? ?? ????????? ???????? ????????????? ?????? Product ???? (Place) ??? ???????????? ? SIPA ?????????? ???? ? SIPA ?????????? ???? ? SIPA ??? ??????? ? ? SIPA ??? ???? ?? ? ? SIPA ??? ????? ? ? ??? ?? ?? ??????? ???????????????/ ?????????? ?? ?? ?????????? Cluster ???????????????????? ?????????????? ??????????? ? ??????????? Technical ????? 10 ??????????????? 2 ? ?? ?? Business ??????? ? ??????????? SIPA ????????????? ??? ?????????? ????? 3 ?? ? ??/??? ???/?? ???/??? ???/?? ????? Domain ??????????? 5 ???/Cluster/?? ??????????????? ????????? ????????? ? ?????????? ?? ? ?????????? ?????? 800,000 ?????? 2 ???/Cluster/?? ????? 3 ?? ????? ??? ????????? 3 ?? ????????????? ??? ? ??????? ??? ???????? ? ????????????????????? ????? 800,000 ?????????????? (Intellectual Property) ????????? 2 ????/?? 5 ????/?? (IP) ????????? ?????? IP ? ?????????? 5 ????/?? ? SIPA ??? ??????? ? ? ?????? ???????????? ? ????????????????? ??????????????? 5 ??? ? ?????????? ?? ?? ???????? ??????????????? ?????? Cluster ?????????? ????????? 2 ???/??? ???/?? ????? ?????????? Product 5 ???/Cluster/?? ????????????? 1 ????/ 500,000 ?????? ??????? ? ????? 1 ?? ????? ?? /??? ??? 1,000,000/??? ???/?? ? ??????????? ? ????????????? ? ??? ??????????? ? ????????????? ??? ??????? ??? ?? IP ??? Platform ???????????? ????????? ????????? IP ????? ????????? ?????? IP ? ???????? 1-5 ??? ??? ?????????? TICTA ? 5 ?? ??/?? ????????????? ??? ??? ????????????????????????? ? 5 ?? ??/?? ????????? ?????????? IP ?????????
- 28. 2. ?? ????????????????????????? ??????? SIPA 2.1 ???????????? SIPA ???????????????????????????? ???? ????????????????????????????????????? ??? ? ?????????? ????? ????????? ????? ??? Strategic Direction ????????????? 2.2 ??????????? ??? ???????????? ???????????????????? ?????????????????? ? Flagship Project ??????????????????? ?? ??? ? ??? ??????? ??????????????????????????????????? (?????? Innovation Paradise, Global Outsourcing ??? ) 2.3 ??? ?????????? ??????????????????????????? ????????????????????? ?????????????? KPI ????? ??????????? ? ? ??????????????? ???? ??????????????? ??????????????????????? ???????????????????????????? ? ??????? ???????????????????? (?????????????? ?) ???????????????????????? ??????????????????? ?????????? ?????????????????????????????????????? ??????? ????????????????? ?? ????????????????? ?????????????? ?????? KPI ??? ??????????????????????? ??? ?? ???????????????????????????????????????????????????????? ? ??? ????????????????? ? 2.4 ??????????????????????????????? ??? ???????????????? ??????????????????? ???????????????????? ???? ?? ????????????????????? ?????????????????????????????????????????????????? ????????? ?????????????????????? ? ??????????????????????? ?? 2.5 ??? ????????? ?????????????? ????????? ?? (Stake Holder) ?????????????????????? ??????? ??????????????????????? ?? ????? ?????? ????? ???????????????? ?? ?????????????????? ????