2010 Socmed Surevy Results Presentation W Notes
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The speaker presented the results of a social media survey administered to 600 members of the Communicators Forum. Key findings included: - 76 people responded, with most spending 2-4 hours per week on social media for work. - Facebook, LinkedIn and Twitter were the most commonly used platforms. - While most felt their social media use was strategic and effective, few measured results. - Respondents wanted to learn more about measurement, strategy, and managing multiple accounts. - The speaker concluded the university is still in the early adolescence of social media adoption and more communities are needed to share best practices.
2010 Socmed Surevy Results Presentation W Notes
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- 6. So, what did we know going into the survey? We knew •that there was a ton happening in the arena of social media at the U of MI. •that people were embracing it to some degree •that there were concerns about embracing it •Communicators forum was, in general, requesting education about the matter What did we uncover in the survey that we already knew? •The three top descriptions participants chose to identify their roles were marketing (37/49%), communications (61/80%) and management (15/20%). Respondents could choose more than one description. •You use social media nearly as much for work as you do for play… And now for a little exercise… 1. Everyone stand up. 2. If your work tasks include social media communication or marketing less than 20 minutes a day, please sit down 3. Those of you still standing, raise your hand if your work tasks include social media communication or marketing more than 90 minutes/day 6
- 10. While you may not be surprised at this chart, if I add a little context it suddenly gets more powerful. You may recall that the scale for this question was “never heard of it, familiar, using it regularly, and integrating it strategically” This chart actually represents the combined numbers for respondents who report they use these tools “regularly” or “strategically”they use these tools regularly or strategically. 10
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- 16. …what you want to learn more about…As this was discussed in pretty good detail at many of the TnT meetings, we feel these are the main elements of any M/C plan IF IT IS GOING TO BE STRATEGIC…which begs two questions 1. Is it a part of your strategic marketing plan? Being scrutinized by audience? Wrapped into your event planning? Elevated to the level of direct mailing or advertising when appropriate? 2 What can be done to make some of these unknowns known?2. What can be done to make some of these unknowns known? Certainly the Communicators Forum is a part, and we in the Technology and Trends group are in the final planning stages of creating an online place for us to share what’s happening around our table, successes and best practices. But one other thing I wanted to offer and place before you was the importance of various opportunities to participate in a “Community of Practice”…a place to talk about trends and share success stories and….failures…in an effort to truly grow in this area. If you’d like more information about how to joint TnT, please see one of us after and give us your business card/e‐mail TnT is such a group…and perhaps more need to be created around specific topics orTnT is such a group…and perhaps more need to be created around specific topics or primary audiences or that would begin to fill in some of these known unknowns. 16
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