Lush Fresh Handmade Cosmetics was founded in the 1970s with the idea of selling all-natural hair and beauty products. It started supplying products to The Body Shop in the 1980s but failed to establish its own business until 1995 when it was renamed Lush. Today Lush offers over 300 fresh handmade beauty products through more than 650 stores across 40 countries, with a market share of 0.1% worldwide and 2.3% in Canada for premium beauty and personal care products.
Lush is a cosmetics company founded in the UK in 1970 that sells fresh, handmade bath and beauty products. It focuses on using fresh, organic ingredients and fighting animal testing. The company values ethical buying and campaigns for causes like animal protection. Lush products are sold in over 50 countries through their own retail shops, and the company promotes its brand through word-of-mouth and social media rather than traditional advertising.