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2011 03 nlr presentation

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The National Law Review
The National Law Review

The document discusses the benefits of publishing content on the National Law Review (NLR) website. NLR systematically markets to legal consumers and cross-promotes with various legal organizations. Publishing with NLR will republish and repurpose a law firm's content, reinforce its brand, and reach potential clients through NLR's nationwide distribution. NLR posting can amplify a law firm's presence, bring more legal consumers to its website, and keep its name in front of prospects and clients. NLR connects law firms with consumers actively seeking legal analysis.

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Legal Analysis. Expertly Written. Quickly Found. Jennifer Schaller, Esq. Jschaller@NatLawReview.com
Your Message. Proper Audience. NLR is a business to business website systematically marketed to legal consumers. NLR Actively cross promotes with organizations including: American Bar Association, (ABA) Amer. Soc. Healthcare HR Admin. (ASHHRA) Health Care Compliance Assoc. (HCCA) Nat. Assoc. of Women Lawyers (NAWL) Risk Mgmt and Insurance Society (RIMS) Young Professionals in Energy (YPE) Authors posting with the NLR populate the Legal News update sections for various professional associations and corporations E-newsletters and newsfeeds augmenting your firm's other marketing distribution channels.
Your Brand. Delivered Professionally. NLR Republishes And Repurposes Your Firms Written Content And Reinforces Your Firms Brand And Message With Your Prospective And Existing Clients. NLR Imprints All Articles With Your Attorney Biographies, Firm's Logo / URL, And Attorney Contact Information. All Articles Are Branded With Your Firms Copyright Information. Publishing With the NLR Seamlessly Integrates With Your Firms Website, Collateral Pieces And Enhances The Search-ability And Prominence Of Your Firms And Attorneys Professional Directory Listings.
Your Message. Proper Audience. NLRs Nation-Wide Distribution Reaches More of Your Potential Clients by Reaching Legal Decision Makers Other Than Just In-House Counsel . NLR Reaches Your Clients & Potential Clients Who Did Not Read Your Firms Publications. NLRs Marketing Outreach Enhances and Compliments Your Firms Outreach.
NLR Posting. Amplified Presence.
NatLawReview.com Dos & Donts Do have embedded video, full formatted html text, links to firm website and micro-sites and include on-site firm and author biographies and firm copyright disclosure. Dont accept sample contracts, court pleadings or promotional materials due to ethics concerns, malpractice concerns and state bar advertising regulations. Dont have a log-in to view content. Better SEO if full html text is crawled by search engines and better casual readership if no registration required. Do have robust on-site read statistics and real-time analytics for your firms content.
National Law Review Analytics.
About NLR Partner Law Firms Majority of our clients are AM Law firms. Balance of clients are larger regional law firms or boutique IP or Labor law firms. 100% renewal rate with partner law firms. Sample 2010 Annual Read Statistics: 102,000 additional reads of their content per year which equals 280 day /1,416 per art (72 articles) IL 92,000 additional reads of their content per year which equals 250 day /1,010 per art (91 articles) IL 33,000 additional reads of their content per year which equals 90 day / 1,222 per art (27 articles) FL 36,000 additional reads of their content per year which equals 101 day/1,714 per art (21 articles) NJ NLR generally a top 10 source of referrals to their firms website.
NLR Posting. Amplified Presence. NLR Brings More Legal Consumers To Your Website, SEOs Your Firms Web Content, And Keeps Your Firms Name In Front Of Your Prospects And Clients. Surpassed both Mondaq & Lexology in 3 rd party website traffic rankings US & Intl: NLR Connects Your Firm With Legal Consumers When They Are Actively Looking For Legal Analysis And Reconnects Your Firm With Readers Your Firm May Have Missed During Your Publication s Initial Distribution. Alexa / Amazon (US) Data as of 6/5/11 www.Alexa.com Quantcast (US) Data as of 6/5/11 www.Quantcast.com Mondaq 89,217 198,994 Lexology 40,305 325,079 Nat Law Review 23,144 56,094

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2011 03 nlr presentation

  • 1. Legal Analysis. Expertly Written. Quickly Found. Jennifer Schaller, Esq. Jschaller@NatLawReview.com
  • 2. Your Message. Proper Audience. NLR is a business to business website systematically marketed to legal consumers. NLR Actively cross promotes with organizations including: American Bar Association, (ABA) Amer. Soc. Healthcare HR Admin. (ASHHRA) Health Care Compliance Assoc. (HCCA) Nat. Assoc. of Women Lawyers (NAWL) Risk Mgmt and Insurance Society (RIMS) Young Professionals in Energy (YPE) Authors posting with the NLR populate the Legal News update sections for various professional associations and corporations E-newsletters and newsfeeds augmenting your firm's other marketing distribution channels.
  • 3. Your Brand. Delivered Professionally. NLR Republishes And Repurposes Your Firms Written Content And Reinforces Your Firms Brand And Message With Your Prospective And Existing Clients. NLR Imprints All Articles With Your Attorney Biographies, Firm's Logo / URL, And Attorney Contact Information. All Articles Are Branded With Your Firms Copyright Information. Publishing With the NLR Seamlessly Integrates With Your Firms Website, Collateral Pieces And Enhances The Search-ability And Prominence Of Your Firms And Attorneys Professional Directory Listings.
  • 4. Your Message. Proper Audience. NLRs Nation-Wide Distribution Reaches More of Your Potential Clients by Reaching Legal Decision Makers Other Than Just In-House Counsel . NLR Reaches Your Clients & Potential Clients Who Did Not Read Your Firms Publications. NLRs Marketing Outreach Enhances and Compliments Your Firms Outreach.
  • 5. NLR Posting. Amplified Presence.
  • 6. NatLawReview.com Dos & Donts Do have embedded video, full formatted html text, links to firm website and micro-sites and include on-site firm and author biographies and firm copyright disclosure. Dont accept sample contracts, court pleadings or promotional materials due to ethics concerns, malpractice concerns and state bar advertising regulations. Dont have a log-in to view content. Better SEO if full html text is crawled by search engines and better casual readership if no registration required. Do have robust on-site read statistics and real-time analytics for your firms content.
  • 7. National Law Review Analytics.
  • 8. About NLR Partner Law Firms Majority of our clients are AM Law firms. Balance of clients are larger regional law firms or boutique IP or Labor law firms. 100% renewal rate with partner law firms. Sample 2010 Annual Read Statistics: 102,000 additional reads of their content per year which equals 280 day /1,416 per art (72 articles) IL 92,000 additional reads of their content per year which equals 250 day /1,010 per art (91 articles) IL 33,000 additional reads of their content per year which equals 90 day / 1,222 per art (27 articles) FL 36,000 additional reads of their content per year which equals 101 day/1,714 per art (21 articles) NJ NLR generally a top 10 source of referrals to their firms website.
  • 9. NLR Posting. Amplified Presence. NLR Brings More Legal Consumers To Your Website, SEOs Your Firms Web Content, And Keeps Your Firms Name In Front Of Your Prospects And Clients. Surpassed both Mondaq & Lexology in 3 rd party website traffic rankings US & Intl: NLR Connects Your Firm With Legal Consumers When They Are Actively Looking For Legal Analysis And Reconnects Your Firm With Readers Your Firm May Have Missed During Your Publication s Initial Distribution. Alexa / Amazon (US) Data as of 6/5/11 www.Alexa.com Quantcast (US) Data as of 6/5/11 www.Quantcast.com Mondaq 89,217 198,994 Lexology 40,305 325,079 Nat Law Review 23,144 56,094