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2011 09 12 the case for pr

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Gianni Catalfamo
Gianni Catalfamo

This presentation attempts to answer the question "Why you should select a PR agency for your Social Media strategy?"

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WHY PUBLIC RELATIONS? Why should you entrust your Social Media strategy to a Public Relations Agency? disclaimer: I work at ;-D
KEY BLOCKS OF A D&SM CAMPAIGN
WHAT DO YOU NEED?
WHAT DO YOU NEED?
WHAT DO YOU NEED? for INSIGHT Profound understanding of the Clients market Ability to see associations between concepts or ideas
WHAT DO YOU NEED? for THE RIGHT CONTENT Bridging between Client messages and Target audience expressed needs A process to deliver content of good quality, on time, every time
WHAT DO YOU NEED? for ASSET DEVELOPMENT Knowledge and technical understanding Visual creativity Project management
WHAT DO YOU NEED? for OUTREACH/ENGAGE Understand the inherent conversational nature of social interactions Understand the Target audience value system
WHAT DO YOU NEED? for COMMUNITY BUILDING Willingness to develop and nurture long-term two- way relationships Clear focus to keep the discussion on theme and valuable for all parties
To keep your audience interested and engaged, you must accept the inherently conversational nature of Social Media. Effective conversators must have enough 鍖exibility to reinvent / adapt their messages to mirror the morphing needs of the audience. Listen to that other guy.

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2011 09 12 the case for pr

  • 1. WHY PUBLIC RELATIONS? Why should you entrust your Social Media strategy to a Public Relations Agency? disclaimer: I work at ;-D
  • 2. KEY BLOCKS OF A D&SM CAMPAIGN
  • 3. WHAT DO YOU NEED?
  • 4. WHAT DO YOU NEED?
  • 5. WHAT DO YOU NEED? for INSIGHT Profound understanding of the Clients market Ability to see associations between concepts or ideas
  • 6. WHAT DO YOU NEED? for THE RIGHT CONTENT Bridging between Client messages and Target audience expressed needs A process to deliver content of good quality, on time, every time
  • 7. WHAT DO YOU NEED? for ASSET DEVELOPMENT Knowledge and technical understanding Visual creativity Project management
  • 8. WHAT DO YOU NEED? for OUTREACH/ENGAGE Understand the inherent conversational nature of social interactions Understand the Target audience value system
  • 9. WHAT DO YOU NEED? for COMMUNITY BUILDING Willingness to develop and nurture long-term two- way relationships Clear focus to keep the discussion on theme and valuable for all parties
  • 10. To keep your audience interested and engaged, you must accept the inherently conversational nature of Social Media. Effective conversators must have enough 鍖exibility to reinvent / adapt their messages to mirror the morphing needs of the audience. Listen to that other guy.

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