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§ª§ß§ß§à§Ó§Ñ§è§Ú§Ú §Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Ö §á§â§à§Ö§Ü§ä§í §¥§Þ§Ú§ä§â§Ú§Û §¤§Ö§ß§ß§Ñ§Õ§î§Ö§Ó§Ú§é §º§Ú§ê§Ü§Ú§ß §±§Ö§â§Þ§ã§Ü§Ú§Û §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ö§ß§ß§í§Û §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ú§Û §å§ß§Ú§Ó§Ö§â§ã§Ú§ä§Ö§ä §ª§ß§ã§ä§Ú§ä§å§ä §á§à§Ó§í§ê§Ö§ß§Ú§ñ §Ü§Ó§Ñ§Ý§Ú§æ§Ú§Ü§Ñ§è§Ú§Ú ¨C §²§®§¸§±§¬
§°§Ò §Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ§ç §Ô§à§Ó§à§â§ñ§ä §é§Ñ§ë§Ö, §é§Ö§Þ §à §æ§å§ä§Ò§à§Ý§Ö, §ß§à §Ü§Ñ§Ø§Õ§í§Û §á§à§Õ §Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ§Þ§Ú §á§à§ß§Ú§Þ§Ñ§Ö§ä §é§ä§à-§ä§à §ã§Ó§à§Ö. §°§á§â§à§ã, §á§â§à§Ó§Ö§Õ§Ö§ß§ß§í§Û §£§¸§ª§°§®, §á§à§Ü§Ñ§Ù§Ñ§Ý, §é§ä§à: 47%  §à§á§â§à§ê§Ö§ß§ß§í§ç §ä§â§Ñ§Ü§ä§å§ð§ä §ä§Ö§â§Þ§Ú§ß ?§Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ? §á§à-§â§Ñ§Ù§ß§à§Þ§å 53% -  §ß§Ö §Ù§ß§Ñ§ð§ä, §é§ä§à §ï§ä§à§ä §ä§Ö§â§Þ§Ú§ß §à§Ù§ß§Ñ§é§Ñ§Ö§ä 86%  - §å§ä§Ó§Ö§â§Ø§Õ§Ñ§ð§ä, §é§ä§à §ä§Ö§â§Þ§Ú§ß ?§Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ? §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §ã§Ú§ß§à§ß§Ú§Þ§à§Þ §á§à§ß§ñ§ä§Ú§ñ ?§Ú§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§Ö?
§ª§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§ñ vs. §ª§ß§ß§à§Ó§Ñ§è§Ú§Ú §³§ß§Ñ§é§Ñ§Ý§Ñ ?§à §á§à§ß§ñ§ä§Ú§ñ§ç?
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§¥§Ö§ß§î§Ô§Ú §©§ß§Ñ§ß§Ú§ñ §¯§Ñ§å§Ü§Ñ §ª§ß§ß§à§Ó§Ñ§ä§Ú§Ü§Ñ
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§ß§Ñ§å§é§ß§à-§ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ñ§ñ §ß§à§Ó§Ú§Ù§ß§Ñ; §á§â§Ñ§Ü§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §â§Ö§Ñ§Ý§Ú§Ù§å§Ö§Þ§à§ã§ä§î; §Ü§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§Ñ§ñ §â§Ö§Ñ§Ý§Ú§Ù§å§Ö§Þ§à§ã§ä§î. §°§ã§ß§à§Ó§ß§í§Ö §Ü§â§Ú§ä§Ö§â§Ú§Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§Û
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§ª§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Ö §á§â§à§Õ§å§Ü§ä§í §´§Ö§ç§ß§à§Ý§à§Ô§Ú§ñ §Ú§Ý§Ú §Õ§à§Ü§å§Þ§Ö§ß§ä§Ñ§è§Ú§ñ §ß§Ñ §á§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§à §°§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§Ö §ã §á§â§Ú§Þ§Ö§ß§Ö§ß§Ú§Ö§Þ §ß§à§Ó§í§ç §â§Ö§ê§Ö§ß§Ú§Û §°§Ü§Ñ§Ù§Ñ§ß§Ú§Ö §å§ã§Ý§å§Ô§Ú §Õ§Ý§ñ §Ò§Ú§Ù§ß§Ö§ã§Ñ (§Ñ§å§ä§ã§à§â§ã§Ú§ß§Ô) §±§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§à §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§ç §ä§à§Ó§Ñ§â§à§Ó §°§Ü§Ñ§Ù§Ñ§ß§Ú§Ö §å§ã§Ý§å§Ô §Ü§à§ß§Ö§é§ß§í§Þ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ñ§Þ B2B B2C
§¡§Ý§Ô§à§â§Ú§ä§Þ §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ú  §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Ô§à §á§â§à§Ö§Ü§ä§Ñ  §®§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§í§Û §Ñ§å§Õ§Ú§ä §¢§Ú§Ù§ß§Ö§ã-§â§Ö§ê§Ö§ß§Ú§Ö §¶§Ú§ß§Ñ§ß§ã§à§Ó§í§Û §Ñ§å§Õ§Ú§ä §¡§ß§Ñ§Ý§Ú§Ù §á§â§Ö§á§ñ§ä§ã§ä§Ó§Ú§Û §Ú §â§Ú§ã§Ü§à§Ó §°§è§Ö§ß§Ü§Ñ §ï§æ§æ§Ö§Ü§ä§Ñ
§°§è§Ö§ß§Ü§Ñ §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Ô§à §á§â§à§Ö§Ü§ä§Ñ  §³§Ñ§Þ§Ñ §Ú§Õ§Ö§ñ §¬§à§Þ§Ñ§ß§Õ§Ñ §¢§Ú§Ù§ß§Ö§ã-§á§Ý§Ñ§ß
§¹§´§°? §ß§à§Ó§Ñ§ä§à§â§í §¬§¡§¬? §Þ§Ö§ß§Ö§Õ§Ø§Ö§â§í §±§°§¹§¦§®§µ? §á§â§Ö§Õ§á§â§Ú-§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ú  §´§â§Ú §ä§Ú§á§Ñ §Þ§í§ê§Ý§Ö§ß§Ú§ñ §´§â§Ú §ä§Ú§á§Ñ §ã§à§ä§â§å§Õ§ß§Ú§Ü§à§Ó §Ó §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Þ §á§â§à§Ö§Ü§ä§Ö
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  • 1. §ª§ß§ß§à§Ó§Ñ§è§Ú§Ú §Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Ö §á§â§à§Ö§Ü§ä§í §¥§Þ§Ú§ä§â§Ú§Û §¤§Ö§ß§ß§Ñ§Õ§î§Ö§Ó§Ú§é §º§Ú§ê§Ü§Ú§ß §±§Ö§â§Þ§ã§Ü§Ú§Û §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ö§ß§ß§í§Û §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ú§Û §å§ß§Ú§Ó§Ö§â§ã§Ú§ä§Ö§ä §ª§ß§ã§ä§Ú§ä§å§ä §á§à§Ó§í§ê§Ö§ß§Ú§ñ §Ü§Ó§Ñ§Ý§Ú§æ§Ú§Ü§Ñ§è§Ú§Ú ¨C §²§®§¸§±§¬
  • 2. §°§Ò §Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ§ç §Ô§à§Ó§à§â§ñ§ä §é§Ñ§ë§Ö, §é§Ö§Þ §à §æ§å§ä§Ò§à§Ý§Ö, §ß§à §Ü§Ñ§Ø§Õ§í§Û §á§à§Õ §Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ§Þ§Ú §á§à§ß§Ú§Þ§Ñ§Ö§ä §é§ä§à-§ä§à §ã§Ó§à§Ö. §°§á§â§à§ã, §á§â§à§Ó§Ö§Õ§Ö§ß§ß§í§Û §£§¸§ª§°§®, §á§à§Ü§Ñ§Ù§Ñ§Ý, §é§ä§à: 47% §à§á§â§à§ê§Ö§ß§ß§í§ç §ä§â§Ñ§Ü§ä§å§ð§ä §ä§Ö§â§Þ§Ú§ß ?§Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ? §á§à-§â§Ñ§Ù§ß§à§Þ§å 53% - §ß§Ö §Ù§ß§Ñ§ð§ä, §é§ä§à §ï§ä§à§ä §ä§Ö§â§Þ§Ú§ß §à§Ù§ß§Ñ§é§Ñ§Ö§ä 86% - §å§ä§Ó§Ö§â§Ø§Õ§Ñ§ð§ä, §é§ä§à §ä§Ö§â§Þ§Ú§ß ?§Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ? §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §ã§Ú§ß§à§ß§Ú§Þ§à§Þ §á§à§ß§ñ§ä§Ú§ñ ?§Ú§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§Ö?
  • 3. §ª§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§ñ vs. §ª§ß§ß§à§Ó§Ñ§è§Ú§Ú §³§ß§Ñ§é§Ñ§Ý§Ñ ?§à §á§à§ß§ñ§ä§Ú§ñ§ç?
  • 4. §ª§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§Ö §ß§à§Ó§à§Ö §Ú §à§Ò§Ý§Ñ§Õ§Ñ§ð§ë§Ö§Ö §ã§å§ë§Ö§ã§ä§Ó§Ö§ß§ß§í§Þ§Ú §à§ä§Ý§Ú§é§Ú§ñ§Þ§Ú §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§à§Ö §â§Ö§ê§Ö§ß§Ú§Ö §Ü§Ñ§Ü§à§Û-§Ý§Ú§Ò§à §Ù§Ñ§Õ§Ñ§é§Ú §Ó §Ý§ð§Ò§à§Û §à§Ò§Ý§Ñ§ã§ä§Ú §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§Ú (§ï§Ü§à§ß§à§Þ§Ú§Ü§Ú, §ã§à§è§Ú§Ñ§Ý§î§ß§à§Ô§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ, §Ü§å§Ý§î§ä§å§â§í, §ß§Ñ§å§Ü§Ú, §ä§Ö§ç§ß§Ú§Ü§Ú, §à§Ò§à§â§à§ß§í §Ú §á§â.) §ª§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§Ö §®§Ú§â §ä§Ö§ç§ß§Ú§Ü§Ú §³§à§Ù§Õ§Ñ§ß§Ú§Ö
  • 5. §ª§ß§ß§à§Ó§Ñ§è§Ú§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä §ã§à§Ù§Õ§Ñ§ß§Ú§ñ §Ú §Ó§ß§Ö§Õ§â§Ö§ß§Ú§ñ §é§Ö§Ô§à-§Ý§Ú§Ò§à §ß§à§Ó§à§Ô§à, §á§à§Ù§Ó§à§Ý§ñ§ð§ë§Ú§Û §Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§ß§à §å§Ý§å§é§ê§Ú§ä§î §Ü§Ñ§Ü §ã§Ñ§Þ §á§â§à§è§Ö§ã§ã, §ä§Ñ§Ü §Ú §á§à§Ý§à§Ø§Ö§ß§Ú§Ö §à§Ò§ë§Ö§ã§ä§Ó§Ñ §Ú, §Ó §Ü§à§ß§Ö§é§ß§à§Þ §Ú§ä§à§Ô§Ö, §å§Ý§å§é§ê§Ñ§ð§ë§Ú§Û §Ü§Ñ§é§Ö§ã§ä§Ó§à §Ø§Ú§Ù§ß§Ú §Ý§ð§Õ§Ö§Û §ª§ß§ß§à§Ó§Ñ§è§Ú§ñ §®§Ú§â §ä§Ö§ç§ß§Ú§Ü§Ú §®§Ú§â §Ò§Ú§Ù§ß§Ö§ã§Ñ §³§à§Ù§Õ§Ñ§ß§Ú§Ö §£§ß§Ö§Õ§â§Ö§ß§Ú§Ö
  • 7. §ß§à§Ó§í§Û §ä§à§Ó§Ñ§â §Ú§Ý§Ú §ß§à§Ó§Ñ§ñ §â§Ñ§Ù§ß§à§Ó§Ú§Õ§ß§à§ã§ä§î §Ü§Ñ§Ü§à§Ô§à-§ä§à §ä§à§Ó§Ñ§â§Ñ; §Ó§ß§Ö§Õ§â§Ö§ß§Ú§Ö §ß§à§Ó§à§Ô§à §Þ§Ö§ä§à§Õ§Ñ §á§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§Ñ; §à§ä§Ü§â§í§ä§Ú§Ö §ß§à§Ó§à§Ô§à §â§í§ß§Ü§Ñ; §à§ã§Ó§à§Ö§ß§Ú§Ö §ß§à§Ó§à§Ô§à §Ú§ã§ä§à§é§ß§Ú§Ü§Ñ §ã§í§â§î§ñ; §á§à§Ý§å§é§Ö§ß§Ú§Ö §ß§à§Ó§à§Û §â§í§ß§à§é§ß§à§Û §ß§Ú§ê§Ú. §£§Ú§Õ§í §Ú§ß§ß§à§Ó§Ñ§è§Ú§Û (§á§à §«. §º§å§Þ§á§Ö§ä§Ö§â§å)
  • 8. §ß§Ñ§å§é§ß§à-§ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ñ§ñ §ß§à§Ó§Ú§Ù§ß§Ñ; §á§â§Ñ§Ü§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §â§Ö§Ñ§Ý§Ú§Ù§å§Ö§Þ§à§ã§ä§î; §Ü§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§Ñ§ñ §â§Ö§Ñ§Ý§Ú§Ù§å§Ö§Þ§à§ã§ä§î. §°§ã§ß§à§Ó§ß§í§Ö §Ü§â§Ú§ä§Ö§â§Ú§Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§Û
  • 9. §¡§Ý§Ô§à§â§Ú§ä§Þ §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Ô§à §á§â§à§Ö§Ü§ä§Ñ §°§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §á§â§à§Ò§Ý§Ö§Þ§í §´§Ö§ç§ß§Ú§é§Ö§ã§Ü§à§Ö §â§Ö§ê§Ö§ß§Ú§Ö §´§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ú§Û §Ñ§å§Õ§Ú§ä §±§â§à§Õ§å§Ü§ä
  • 10. §ª§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Ö §á§â§à§Õ§å§Ü§ä§í §´§Ö§ç§ß§à§Ý§à§Ô§Ú§ñ §Ú§Ý§Ú §Õ§à§Ü§å§Þ§Ö§ß§ä§Ñ§è§Ú§ñ §ß§Ñ §á§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§à §°§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§Ö §ã §á§â§Ú§Þ§Ö§ß§Ö§ß§Ú§Ö§Þ §ß§à§Ó§í§ç §â§Ö§ê§Ö§ß§Ú§Û §°§Ü§Ñ§Ù§Ñ§ß§Ú§Ö §å§ã§Ý§å§Ô§Ú §Õ§Ý§ñ §Ò§Ú§Ù§ß§Ö§ã§Ñ (§Ñ§å§ä§ã§à§â§ã§Ú§ß§Ô) §±§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§à §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§ç §ä§à§Ó§Ñ§â§à§Ó §°§Ü§Ñ§Ù§Ñ§ß§Ú§Ö §å§ã§Ý§å§Ô §Ü§à§ß§Ö§é§ß§í§Þ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ñ§Þ B2B B2C
  • 11. §¡§Ý§Ô§à§â§Ú§ä§Þ §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Ô§à §á§â§à§Ö§Ü§ä§Ñ §®§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§í§Û §Ñ§å§Õ§Ú§ä §¢§Ú§Ù§ß§Ö§ã-§â§Ö§ê§Ö§ß§Ú§Ö §¶§Ú§ß§Ñ§ß§ã§à§Ó§í§Û §Ñ§å§Õ§Ú§ä §¡§ß§Ñ§Ý§Ú§Ù §á§â§Ö§á§ñ§ä§ã§ä§Ó§Ú§Û §Ú §â§Ú§ã§Ü§à§Ó §°§è§Ö§ß§Ü§Ñ §ï§æ§æ§Ö§Ü§ä§Ñ
  • 12. §°§è§Ö§ß§Ü§Ñ §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Ô§à §á§â§à§Ö§Ü§ä§Ñ §³§Ñ§Þ§Ñ §Ú§Õ§Ö§ñ §¬§à§Þ§Ñ§ß§Õ§Ñ §¢§Ú§Ù§ß§Ö§ã-§á§Ý§Ñ§ß
  • 13. §¹§´§°? §ß§à§Ó§Ñ§ä§à§â§í §¬§¡§¬? §Þ§Ö§ß§Ö§Õ§Ø§Ö§â§í §±§°§¹§¦§®§µ? §á§â§Ö§Õ§á§â§Ú-§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ú §´§â§Ú §ä§Ú§á§Ñ §Þ§í§ê§Ý§Ö§ß§Ú§ñ §´§â§Ú §ä§Ú§á§Ñ §ã§à§ä§â§å§Õ§ß§Ú§Ü§à§Ó §Ó §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Þ §á§â§à§Ö§Ü§ä§Ö
  • 14. §ª§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Û §Ò§Ú§Ù§ß§Ö§ã §ª§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Û §Ò§Ú§Ù§ß§Ö§ã §ª§Ù§à§Ò§â§Ö§ä§Ñ§ä§Ö§Ý§î §±§â§Ö§Õ§á§â§Ú§ß§Ú§Þ§Ñ§ä§Ö§Ý§î §ª§ß§Ó§Ö§ã§ä§à§â
  • 15. §³§á§Ñ§ã§Ú§Ò§à §Ù§Ñ §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö §¥§Þ§Ú§ä§â§Ú§Û §º§Ú§ê§Ü§Ú§ß

Editor's Notes

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