§Ò§â 2011 §Ú§ß§ß§à§Ó§Ñ§è§Ú§Ú §Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Ö §á§â§à§Ö§Ü§ä§í
- 1. §ª§ß§ß§à§Ó§Ñ§è§Ú§Ú §Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Ö §á§â§à§Ö§Ü§ä§í §¥§Þ§Ú§ä§â§Ú§Û §¤§Ö§ß§ß§Ñ§Õ§î§Ö§Ó§Ú§é §º§Ú§ê§Ü§Ú§ß §±§Ö§â§Þ§ã§Ü§Ú§Û §Ô§à§ã§å§Õ§Ñ§â§ã§ä§Ó§Ö§ß§ß§í§Û §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ú§Û §å§ß§Ú§Ó§Ö§â§ã§Ú§ä§Ö§ä §ª§ß§ã§ä§Ú§ä§å§ä §á§à§Ó§í§ê§Ö§ß§Ú§ñ §Ü§Ó§Ñ§Ý§Ú§æ§Ú§Ü§Ñ§è§Ú§Ú ¨C §²§®§¸§±§¬
- 2. §°§Ò §Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ§ç §Ô§à§Ó§à§â§ñ§ä §é§Ñ§ë§Ö, §é§Ö§Þ §à §æ§å§ä§Ò§à§Ý§Ö, §ß§à §Ü§Ñ§Ø§Õ§í§Û §á§à§Õ §Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ§Þ§Ú §á§à§ß§Ú§Þ§Ñ§Ö§ä §é§ä§à-§ä§à §ã§Ó§à§Ö. §°§á§â§à§ã, §á§â§à§Ó§Ö§Õ§Ö§ß§ß§í§Û §£§¸§ª§°§®, §á§à§Ü§Ñ§Ù§Ñ§Ý, §é§ä§à: 47% §à§á§â§à§ê§Ö§ß§ß§í§ç §ä§â§Ñ§Ü§ä§å§ð§ä §ä§Ö§â§Þ§Ú§ß ?§Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ? §á§à-§â§Ñ§Ù§ß§à§Þ§å 53% - §ß§Ö §Ù§ß§Ñ§ð§ä, §é§ä§à §ï§ä§à§ä §ä§Ö§â§Þ§Ú§ß §à§Ù§ß§Ñ§é§Ñ§Ö§ä 86% - §å§ä§Ó§Ö§â§Ø§Õ§Ñ§ð§ä, §é§ä§à §ä§Ö§â§Þ§Ú§ß ?§Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ? §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §ã§Ú§ß§à§ß§Ú§Þ§à§Þ §á§à§ß§ñ§ä§Ú§ñ ?§Ú§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§Ö?
- 4. §ª§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§Ö §ß§à§Ó§à§Ö §Ú §à§Ò§Ý§Ñ§Õ§Ñ§ð§ë§Ö§Ö §ã§å§ë§Ö§ã§ä§Ó§Ö§ß§ß§í§Þ§Ú §à§ä§Ý§Ú§é§Ú§ñ§Þ§Ú §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§à§Ö §â§Ö§ê§Ö§ß§Ú§Ö §Ü§Ñ§Ü§à§Û-§Ý§Ú§Ò§à §Ù§Ñ§Õ§Ñ§é§Ú §Ó §Ý§ð§Ò§à§Û §à§Ò§Ý§Ñ§ã§ä§Ú §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§Ú (§ï§Ü§à§ß§à§Þ§Ú§Ü§Ú, §ã§à§è§Ú§Ñ§Ý§î§ß§à§Ô§à §â§Ñ§Ù§Ó§Ú§ä§Ú§ñ, §Ü§å§Ý§î§ä§å§â§í, §ß§Ñ§å§Ü§Ú, §ä§Ö§ç§ß§Ú§Ü§Ú, §à§Ò§à§â§à§ß§í §Ú §á§â.) §ª§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§Ö §®§Ú§â §ä§Ö§ç§ß§Ú§Ü§Ú §³§à§Ù§Õ§Ñ§ß§Ú§Ö
- 5. §ª§ß§ß§à§Ó§Ñ§è§Ú§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä §ã§à§Ù§Õ§Ñ§ß§Ú§ñ §Ú §Ó§ß§Ö§Õ§â§Ö§ß§Ú§ñ §é§Ö§Ô§à-§Ý§Ú§Ò§à §ß§à§Ó§à§Ô§à, §á§à§Ù§Ó§à§Ý§ñ§ð§ë§Ú§Û §Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§ß§à §å§Ý§å§é§ê§Ú§ä§î §Ü§Ñ§Ü §ã§Ñ§Þ §á§â§à§è§Ö§ã§ã, §ä§Ñ§Ü §Ú §á§à§Ý§à§Ø§Ö§ß§Ú§Ö §à§Ò§ë§Ö§ã§ä§Ó§Ñ §Ú, §Ó §Ü§à§ß§Ö§é§ß§à§Þ §Ú§ä§à§Ô§Ö, §å§Ý§å§é§ê§Ñ§ð§ë§Ú§Û §Ü§Ñ§é§Ö§ã§ä§Ó§à §Ø§Ú§Ù§ß§Ú §Ý§ð§Õ§Ö§Û §ª§ß§ß§à§Ó§Ñ§è§Ú§ñ §®§Ú§â §ä§Ö§ç§ß§Ú§Ü§Ú §®§Ú§â §Ò§Ú§Ù§ß§Ö§ã§Ñ §³§à§Ù§Õ§Ñ§ß§Ú§Ö §£§ß§Ö§Õ§â§Ö§ß§Ú§Ö
- 7. §ß§à§Ó§í§Û §ä§à§Ó§Ñ§â §Ú§Ý§Ú §ß§à§Ó§Ñ§ñ §â§Ñ§Ù§ß§à§Ó§Ú§Õ§ß§à§ã§ä§î §Ü§Ñ§Ü§à§Ô§à-§ä§à §ä§à§Ó§Ñ§â§Ñ; §Ó§ß§Ö§Õ§â§Ö§ß§Ú§Ö §ß§à§Ó§à§Ô§à §Þ§Ö§ä§à§Õ§Ñ §á§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§Ñ; §à§ä§Ü§â§í§ä§Ú§Ö §ß§à§Ó§à§Ô§à §â§í§ß§Ü§Ñ; §à§ã§Ó§à§Ö§ß§Ú§Ö §ß§à§Ó§à§Ô§à §Ú§ã§ä§à§é§ß§Ú§Ü§Ñ §ã§í§â§î§ñ; §á§à§Ý§å§é§Ö§ß§Ú§Ö §ß§à§Ó§à§Û §â§í§ß§à§é§ß§à§Û §ß§Ú§ê§Ú. §£§Ú§Õ§í §Ú§ß§ß§à§Ó§Ñ§è§Ú§Û (§á§à §«. §º§å§Þ§á§Ö§ä§Ö§â§å)
- 9. §¡§Ý§Ô§à§â§Ú§ä§Þ §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Ô§à §á§â§à§Ö§Ü§ä§Ñ §°§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §á§â§à§Ò§Ý§Ö§Þ§í §´§Ö§ç§ß§Ú§é§Ö§ã§Ü§à§Ö §â§Ö§ê§Ö§ß§Ú§Ö §´§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ú§Û §Ñ§å§Õ§Ú§ä §±§â§à§Õ§å§Ü§ä
- 10. §ª§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§í§Ö §á§â§à§Õ§å§Ü§ä§í §´§Ö§ç§ß§à§Ý§à§Ô§Ú§ñ §Ú§Ý§Ú §Õ§à§Ü§å§Þ§Ö§ß§ä§Ñ§è§Ú§ñ §ß§Ñ §á§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§à §°§Ò§à§â§å§Õ§à§Ó§Ñ§ß§Ú§Ö §ã §á§â§Ú§Þ§Ö§ß§Ö§ß§Ú§Ö§Þ §ß§à§Ó§í§ç §â§Ö§ê§Ö§ß§Ú§Û §°§Ü§Ñ§Ù§Ñ§ß§Ú§Ö §å§ã§Ý§å§Ô§Ú §Õ§Ý§ñ §Ò§Ú§Ù§ß§Ö§ã§Ñ (§Ñ§å§ä§ã§à§â§ã§Ú§ß§Ô) §±§â§à§Ú§Ù§Ó§à§Õ§ã§ä§Ó§à §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§ç §ä§à§Ó§Ñ§â§à§Ó §°§Ü§Ñ§Ù§Ñ§ß§Ú§Ö §å§ã§Ý§å§Ô §Ü§à§ß§Ö§é§ß§í§Þ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ñ§Þ B2B B2C
- 11. §¡§Ý§Ô§à§â§Ú§ä§Þ §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ú §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Ô§à §á§â§à§Ö§Ü§ä§Ñ §®§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó§í§Û §Ñ§å§Õ§Ú§ä §¢§Ú§Ù§ß§Ö§ã-§â§Ö§ê§Ö§ß§Ú§Ö §¶§Ú§ß§Ñ§ß§ã§à§Ó§í§Û §Ñ§å§Õ§Ú§ä §¡§ß§Ñ§Ý§Ú§Ù §á§â§Ö§á§ñ§ä§ã§ä§Ó§Ú§Û §Ú §â§Ú§ã§Ü§à§Ó §°§è§Ö§ß§Ü§Ñ §ï§æ§æ§Ö§Ü§ä§Ñ
- 13. §¹§´§°? §ß§à§Ó§Ñ§ä§à§â§í §¬§¡§¬? §Þ§Ö§ß§Ö§Õ§Ø§Ö§â§í §±§°§¹§¦§®§µ? §á§â§Ö§Õ§á§â§Ú-§ß§Ú§Þ§Ñ§ä§Ö§Ý§Ú §´§â§Ú §ä§Ú§á§Ñ §Þ§í§ê§Ý§Ö§ß§Ú§ñ §´§â§Ú §ä§Ú§á§Ñ §ã§à§ä§â§å§Õ§ß§Ú§Ü§à§Ó §Ó §Ú§ß§ß§à§Ó§Ñ§è§Ú§à§ß§ß§à§Þ §á§â§à§Ö§Ü§ä§Ö
Editor's Notes
- #3: §¹§ä§à§Ò§í §Ò§í§Ý§à §Ý§Ö§Ô§é§Ö §Ó§í§ã§ä§â§Ñ§Ú§Ó§Ñ§ä§î §ß§Ñ§ê §Õ§Ñ§Ý§î§ß§Ö§Û§ê§Ú§Û §Õ§Ú§Ñ§Ý§à§Ô, §Õ§Ñ§Ó§Ñ§Û§ä§Ö §ß§Ñ §Ò§Ö§â§Ö§Ô§å, §à§á§â§Ö§Õ§Ö§Ý§Ú§Þ§ã§ñ §à§ä§ß§à§ã§Ú§ä§Ö§Ý§î§ß§à §ä§à§Ô§à, §é§ä§à §Ø§Ö §Ó§ã§Ö-§ä§Ñ§Ü§Ú §ä§Ñ§Ü§à§Ö ?§Ú§ß§ß§à§Ó§Ñ§è§Ú§ñ? §Ú ?§Ú§Ù§à§Ò§â§Ö§ä§Ö§ß§Ú§Ö?, §ã§Ú§ß§à§ß§Ú§Þ§Ú§é§ß§í §Ý§Ú §ï§ä§Ú §á§à§ß§ñ§ä§Ú§ñ, §Ö§ã§Ý§Ú §ß§Ö§ä, §ä§à §Ó §é§Ö§Þ §Ù§Ñ§Ü§Ý§ð§é§Ñ§Ö§ä§ã§ñ §á§â§Ú§ß§è§Ú§á§Ú§Ñ§Ý§î§ß§à§Ö §à§ä§Ý§Ú§é§Ú§Ö?
- #8: §®§ß§à§Ô§Ú§Ö §ã§Ó§à§Õ§ñ§ä §Ú§ß§ß§à§Ó§Ñ§è§Ú§Ú §Ý§Ú§ê§î §Ü §ß§à§Ó§í§Þ §á§â§à§Õ§å§Ü§ä§Ñ§Þ §Ú§Ý§Ú §ä§Ö§ç§ß§à§Ý§à§Ô§Ú§ñ§Þ, §ç§à§ä§ñ §ã§æ§Ö§â§Ñ §Õ§Ö§Û§ã§ä§Ó§Ú§ñ §Ú§ß§ß§à§Ó§Ñ§è§Ú§Û §à§ç§Ó§Ñ§ä§í§Ó§Ñ§Ö§ä §ä§Ñ§Ü§Ø§Ö
- #9: §ß§Ñ§å§é§ß§à-§ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ñ§ñ §ß§à§Ó§Ú§Ù§ß§Ñ , §ä§à §Ö§ã§ä§î §ß§Ö§Ü§à§ä§à§â§í§Ö §ä§Ö§ç§ß§Ú§é§Ö§ã§Ü§Ú§Ö §â§Ö§ê§Ö§ß§Ú§ñ, §á§â§Ú§Þ§Ö§ß§ñ§Ö§Þ§í§Ö §Ó§á§Ö§â§Ó§í§Ö §Ó §â§Ñ§Ù§Ý§Ú§é§ß§í§ç §à§Ò§Ý§Ñ§ã§ä§ñ§ç §ç§à§Ù§ñ§Û§ã§ä§Ó§Ö§ß§ß§à§Û §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§Ú §Ú §Ú§Þ§Ö§ð§ë§Ú§Ö §ß§Ñ§å§é§ß§à§Ö §à§Ò§à§ã§ß§à§Ó§Ñ§ß§Ú§Ö; §á§â§Ñ§Ü§ä§Ú§é§Ö§ã§Ü§Ñ§ñ §á§â§à§Þ§í§ê§Ý§Ö§ß§ß§Ñ§ñ §á§â§Ú§Þ§Ö§ß§Ú§Þ§à§ã§ä§î , §ä.§Ö. §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ö §Ó §Ý§ð§Ò§à§Û §à§ä§â§Ñ§ã§Ý§Ú §á§â§à§Þ§í§ê§Ý§Ö§ß§ß§à§ã§ä§Ú; §Ü§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§Ñ§ñ §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§î , §Ü§à§ä§à§â§Ñ§ñ §à§Ù§ß§Ñ§é§Ñ§Ö§ä, §é§ä§à §ß§à§Ó§ê§Ö§ã§ä§Ó§à ?§Ó§à§ã§á§â§Ú§ß§ñ§ä§à? §â§í§ß§Ü§à§Þ, §ä§à §Ö§ã§ä§î §å§Õ§à§Ó§Ý§Ö§ä§Ó§à§â§ñ§Ö§ä §à§á§â§Ö§Õ§Ö§Ý§Ö§ß§ß§í§Ö §ß§å§Ø§Õ§í (§á§à§ä§â§Ö§Ò§ß§à§ã§ä§Ú/§Ù§Ñ§á§â§à§ã§í) §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ö§Û