The document summarizes key metrics and statistics from the 2011 ALA Annual Conference including:
- Over 106,000 views of the conference scheduler page and 4,287 users who saved a schedule.
- The top 25 most selected sessions and top 25 sponsoring units.
- Social media metrics like over 26,000 tweets with #ala11 and 2,065 Flickr photos tagged with the conference.
- A conference evaluation survey found 93% had a positive experience and top reasons for attending were professional development and networking.
- Connect, ALA's online community, saw a major increase in traffic during the conference with over 124,000 page views in June alone.
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2011 ALA Annual Conference Scheduler Report
1. 2011 ALA Annual Conference Scheduler report<br />Jenny Levine, July 2011Summary<br />Total # of times the Annual 2011 Conference Scheduler home page was viewed: 106,142
7. Total # of users who completed session attendance: 316
8. Total # of sessions with completed session attendance: 533
9. Total # of sessions with handouts/materials available: 113
10. Popular session tags in the Scheduler (new feature): FTFlist (Feminist Task Force), hacklibschool, grassroots program, graphic novels, coffee, cooking, international programs, movies, open house, RDA, placement centerTop 25 most selected sessions<br />Opening General Session featuring Dan Savage - ALA (1347)
33. SPEAKER SERIES - Mystery/Thriller Panel featuring J. A. Jance and Harlan Coben ALA (365)
34. Doing Away with Dewey: Library Innovations for Service Excellence PLA (357)Top 25 sponsoring units with selected sessions<br />ACRL (Association of College and Research Libraries) (8,808)
58. ACRL EBSS (Education and Behavioral Sciences Section) (688)Top 25 units with members who saved a schedule<br />ACRL (Association of College and Research Libraries) (1,299)
88. Learn about new products/visit the exhibits (39.5)Note: The Conference Evaluation Survey will close on July 31st. After that, well be able to do more detailed analysis of the results.<br />Social Media<br />Total # of tweets with the #ala11 hashtag: 26,566 http://twapperkeeper.com/hashtag/ala11)
89. Total # of Flickr pictures in the ALAnnual11 pool: 2,065 (from 160 users; http://www.flickr.com/groups/alaannual11/)
90. 201 people checked in at the Annual Conference venue on Foursquare 472 times (https://foursquare.com/venue/24326133). Aaron Dobbs was the mayor at the end of the event.
91. More than 50 people attended the Freeze and Flash Mob in Jackson Square on Sunday, June 26, at 5:50 p.m., despite the rain (video at http://www.youtube.com/watch?v=_oEkvqM1cBs)
92. More than 25 videos from Annual were posted to YouTube (http://www.youtube.com/results?search_query=%23ala11+library)
93. 26 attendees signed up to participate in the ALA11 Photo Scavenger Hunt and posted 256 pictures to Flickr with the tag #ala11pix (http://connect.ala.org/freelinking/ala11%20Photo%20Scavenger%20Hunt). Christina Getrost won with 10,600 points; Susan Sharpless Smith came in 2nd with 7,750 points; Melissa Gold came in 3rd with 5,475 points. Response to the Photo Hunt was very positive, so we plan to run it again in the future. The pictures can be viewed at http://www.flickr.com/search/?q=ala11pix .Connect Traffic<br />During May and June, Connect saw an increase of 638% in the number of pageviews. The month of June alone recorded 124,957 pages viewed 1,057,586 times. Compared to Midwinter 2011, Connect saw a 267% increase in the number of pageviews.
94. During June 2011, the number of unique visitors to Connect increased 91% over January 2011 to 41,312 users. The number of users who logged in increased from 13,000+ in May (22% of all accounts) to 16,000+ in June (27% of all accounts).
95. Wednesday, June 22nd recorded the highest number of users in a single day with 4,850. However, Monday, June 20th recorded the highest number of pageviews in a single day with 102,301.
96. 16,641 users logged in to Connect in June, compared to 6,654 in May, an increase of 250%. Every division and round table saw a significant increase in the number of users from May to June.
97. In the month leading up to Annual, more than 400 non-ALA members created accounts, putting the total at more than 3,326 since the site launched in April 2009.
98. During June, 1,479 individual pieces of content were added to Connect, along with 191 comments, an increase from May when 562 items were added with 201 comments. Thats more than 50 additions every day in June, not including the conference sessions.
99. 34% of referrals came from the ALA Annual website (http://alaannual.org), by far the largest referrer during May and June, surpassing both Google and the ALA website.
100. The social media site that sent the most referrals to Connect in May and June was Twitter (881, 1% of all referrals).
101. Access from mobile devices increased 411% over Midwinter 2011, with the most popular operating systems being the iPad (3,332 visits), iPhone (2,463 visits), and Android devices (1,673 visits). Mobile usage of Connect is still very clearly tied to conferences, rather than regular every day work.Note: All statistics cited were current as of July 25, 2011. Although a few of the numbers are likely to increase further, I dont anticipate the trends outlined changing.<br />