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Customer Engagement and Benefits with Smart Metering and Smart Grid - by greenbird.com
Smart Metering Benefits for Consumers
           Thorsten Heller
Smart Metering
                 between 2010  2016  2020

602.7 million installed smart meters by 2016
    annual growth rate 26,6%
    penetration rates 50% in Europe / North America
    penetration rates 75% in Asia-Pacific

    cirka 100% in most developed countries by 2020




Source:
Berg Insight Analysis Report, Nov 2011
Customers perception
smart metering from a consumers perspective

   what ?

   why ?

   who ?

  where ?

  when ?
The Smart Metering Knowledge Gap
           customers awareness of smart meters



low consumer knowledge or awareness of
how power is generated and distributed.


Source:
The Smart Grid Consumer Collaborative (SGCC),
2011 State of the Consumer Report
The Smart Metering Knowledge Gap
   customers awareness of smart meters




                                             Source:
                                         BCG Survey.
Customer Benefits
        directe and indirect effects to consumers

longterm effects through better environmental
quality

benefits with improved grid operation efficiency

customer savings through
consumption control

new services and business models
such as Smart Homes
                                                    息
Grid Operations Efficiency
       indirecte effects and benefits to customers



improved grid reliability and power quality with
reduced frequency and duration of power outages

optimized CAPEX / OPEX and more accurate grid
dimensioning

more accurate power trading
Customer Savings
                reduced consumption

consumption awarenes        consumption control
through customer insight     with effect based tariffs
Challenges and Arguments
       potential negativ aspects on smart metering

higher bills for stay-at-home residents
    no chance to control consumption during peak loads
     such as older people, sick people, unemployed
     people, etc.


big brothers watching you and invasion of
privacy

higher utilities cost through massive investements
Potensial Energy Savings for Consumers
                             research findings


up to 11% energy savings for residential customer
IBM research conducted on pilot implementation for the city of Dubuque, Iowa.


up to 10% energy savings for residential customer
Research reports from Finland.

up to 10% energy savings for business and
7% for households
Other research reports from various countries.


between 3% - 5% energy savings
Other  more cautious - research reports from various countries.
Concerns regarding Saving Potensials
               conclusions from dutch research

many of the initial power savings were diminished
with over time as the consumer's eagerness
waned and they reverted to their old habits.

saving estimates from other studies asserted too
high they only were run for 3-4 months.

Source:
Delft University of Technology
study of power savings over 15 months
Change of Lifestyle
            key success to reduce energy demand

Smart Meters were unlikely to lead to an overall
reduction in the demand for energy.

Users are required to change their habits and the
way there use power and at what time.


Source:
Research by a University of Oxford group
Social Metering
           platform for customer engagement

smart utilization of social media platforms and
mobile web technologies
   customer communication and interactions
   customer engagement
making data fly.
           by greenbird Integration Technology


Thorsten Heller
thorsten.heller@greenbird.com
+4798001822




www.greenbird.com
www.smartmetering.no
www.smartmeter.no
Customer Engagement and Benefits with Smart Metering and Smart Grid - by greenbird.com

More Related Content

Customer Engagement and Benefits with Smart Metering and Smart Grid - by greenbird.com

  • 2. Smart Metering Benefits for Consumers Thorsten Heller
  • 3. Smart Metering between 2010 2016 2020 602.7 million installed smart meters by 2016 annual growth rate 26,6% penetration rates 50% in Europe / North America penetration rates 75% in Asia-Pacific cirka 100% in most developed countries by 2020 Source: Berg Insight Analysis Report, Nov 2011
  • 4. Customers perception smart metering from a consumers perspective what ? why ? who ? where ? when ?
  • 5. The Smart Metering Knowledge Gap customers awareness of smart meters low consumer knowledge or awareness of how power is generated and distributed. Source: The Smart Grid Consumer Collaborative (SGCC), 2011 State of the Consumer Report
  • 6. The Smart Metering Knowledge Gap customers awareness of smart meters Source: BCG Survey.
  • 7. Customer Benefits directe and indirect effects to consumers longterm effects through better environmental quality benefits with improved grid operation efficiency customer savings through consumption control new services and business models such as Smart Homes 息
  • 8. Grid Operations Efficiency indirecte effects and benefits to customers improved grid reliability and power quality with reduced frequency and duration of power outages optimized CAPEX / OPEX and more accurate grid dimensioning more accurate power trading
  • 9. Customer Savings reduced consumption consumption awarenes consumption control through customer insight with effect based tariffs
  • 10. Challenges and Arguments potential negativ aspects on smart metering higher bills for stay-at-home residents no chance to control consumption during peak loads such as older people, sick people, unemployed people, etc. big brothers watching you and invasion of privacy higher utilities cost through massive investements
  • 11. Potensial Energy Savings for Consumers research findings up to 11% energy savings for residential customer IBM research conducted on pilot implementation for the city of Dubuque, Iowa. up to 10% energy savings for residential customer Research reports from Finland. up to 10% energy savings for business and 7% for households Other research reports from various countries. between 3% - 5% energy savings Other more cautious - research reports from various countries.
  • 12. Concerns regarding Saving Potensials conclusions from dutch research many of the initial power savings were diminished with over time as the consumer's eagerness waned and they reverted to their old habits. saving estimates from other studies asserted too high they only were run for 3-4 months. Source: Delft University of Technology study of power savings over 15 months
  • 13. Change of Lifestyle key success to reduce energy demand Smart Meters were unlikely to lead to an overall reduction in the demand for energy. Users are required to change their habits and the way there use power and at what time. Source: Research by a University of Oxford group
  • 14. Social Metering platform for customer engagement smart utilization of social media platforms and mobile web technologies customer communication and interactions customer engagement
  • 15. making data fly. by greenbird Integration Technology Thorsten Heller thorsten.heller@greenbird.com +4798001822 www.greenbird.com www.smartmetering.no www.smartmeter.no