The document is a media kit for The Beauty Magazine, a luxury health and beauty publication. It provides contact information for magazine staff. It then summarizes that the magazine focuses on living a healthy, beautiful life through luxury treatments and products. It details the magazine's distribution of 50,000 copies quarterly to hotels, spas, retailers, and subscribers. Finally, it provides advertising rates and readership demographics, targeting those with household incomes over $250,000.
2. THE BEAUTY MAGAZINE LLC
Miami Office: 2665 S. Bayshore Dr.
Suite 707, Coconut Grove, FL. 33133
Tel. (305) 921 - 9494
Marbella Office:
Km 161 Cn 340, Dominion Beach Oficina
No. 2-4 , Marbella, Malaga, Spain
Tel. +34 636 - 316- 457
Editor in Chief: Alexandra Collard
Email: alexandra@thebeautymagazine.com
Tel. (305) 921 - 9494
Director of Operations: Ray Zelli
Email: rayzelli@thebeautymagazine.com
Tel. (305) 921 - 9494
Mobile: (310) 560-0549
Sales & Marketing: (305) 921 - 9494
Email: sales@thebeautymagazine.com
THE BEAUTY MAGAZINE IS THE LUXURY HEALTH & BEAUTY EXPERT
The Beauty Magazine is the ultimate guide to living a healthy, beautiful life filled with luxurious treatments and products
to keep you looking younger and feeling full of vitality. We specialize in reporting on the latest trends in health and
beauty while concentrating on the importance of maintaining your health with balanced nutrition and the information
you need to make balanced decisions on how to look and feel your best.
Our style trends catch the imagination and inspire fresh new looks constantly emulated throughout our readership
base. We show how trends can be worked in the wardrobe of sophisticated women, keeping them up to date in every
fashionable sense of the word.
The Beauty Magazine is not only an invaluable guide to luxury health and beauty, but a thoroughly entertaining and
indispensable fashion resource.
3. Distribution
50,000 copies Quarterly
Hotel Rooms & Reception areas {20%}
TBM is available both in-room and/or in the
reception areas of some of the most prestigious
hotels throughout the East Coast though mainly
concentrated in Miami. These include but are
not limited to: Canyon Ranch Miami Beach,
Conrad, Delano Hotel, Eden Roc, Epic Hotel,
Fontainebleau, Four Seasons, Gansevoort
South, Hotel Victor, Loews, Miami Beach Hotel,
Mandarin Oriental, Shore Club, Ritz Carlton, The
Setai, and many more.
Strategy
The Beauty Magazine projects a 20/80
split of subscription to single-copy
distribution. Subscriptions are derived
largely through our direct mail aimed
at our 25-65 target and subscribers to
our Electronic version available to our
members online. The internet allows
us a significant channel, leveraging
both female and male- oriented sites
partnering with Thebeautymagazine.
com. Non traditional exposure, through
luxury hotels, spas, salons and areas of
particular interest to targeted audience.
Targeted Retailers, Spas & Salons {40%}: TBM
distribution focuses on readers who frequent
the finest establishments, boutiques, health
clubs, private clubs, resorts, restaurants,
salons, and spas in the Miami area.
Subscribers, Mail out & News Stand {35%}:
TBM is delivered to qualified high-net-worth
individuals throughout the Miami area, Palm
beach and Fort Lauderdale.
High Profile Events {5%}: TBM provides direct
access to the hottest, most high-profile
events, including charity galas, fashion shows,
film and music festivals, movie premieres, and
sporting events.
MEDIA KIT 2011
4. Making an impact!
The Beauty Magazines artistic flair for design, puts this
luxury magazine in an entirely different calibre.
This elevated standard for content allows for a very
sophisticated audience, therefore your products and
services, advertised with us, would get exposure to
a very affluent demographic.
In the world of luxury, there is no room for
average and mediocre: we strive with every issue
to present content that entices the reader and
creates a loyal following for every consecutive
issue. By creating unique and proprietary
content and award winning layouts, we
manage to put your products and services
amongst the most captivating visual and
story lines available in the world of luxury health,
beauty and style.
In the world of media today there are
insurmountable choices for both readers and
advertisers alike, so the distinction between
magazines has to be crystal clear. This is where
The Beauty Magazine differentiates itself from any
other publication. We have an insiders view into the
world of luxury health and beauty, we specialize in
providing the most relevant information on the latest
products and services available catering specifically to
the wealthy. Our industry is one the fastest growing
areas from year to year with figures far exceeding all
expectations and we have our finger on the pulse of
every movement. Due to the rapid surge in demand
for more luxury beauty products, luxury companies
are investing more every year to cater to the ever
maturing population. We are the first to deliver
the latest launch news, breakthrough treatment
and even secret surgery spot that our high profile readers want and need to
know about. We are the only publication tailored toward the luxury field of
beauty and wellness making sure not to dilute the exclusivity of luxury products
alongside mainstream retail products.
We now fully understand why our readership base keeps our copies month after
month, they tell us they refer to articles that are relevant at different times in
their lives and once again review products that may later be suitable for family and
friends. This type of loyalty is not only extraordinarily valuable, but rare and even
though we cannot quantify exactly in dollar amounts how valuable, our advertisers
have seen our readers refer to promotions that had expired many months earlier.
5. Readership
DEMOGRAPHICS
Household income $250,000 +
Median age 35
Married 42%
Average home value $450,000
The Beauty Magazines unique
readership is comprised of stylish
and beauty conscious readers able
to recognize the importance of
health and wellness to maintain
youthfulness. Our targeted
distribution reaches the affluent,
informed and intelligent consumer
making The Beauty Magazines
audience a perfect fit for luxury
brands.
The Beauty Magazine direct
mails over 70,000 copies a year
to an exclusive, targeted list of
high-net worth individuals throughout
Florida, New York, California, London,
Marbella - Spain and other ports of call
throughout Europe.
The Beauty Magazine is sought after by
the fashion elite and savvy consumer
in search of the ultimate source for
luxury health, beauty and style.
MEDIA KIT 2011
6. RATES The PDF/X-1a files must have:
All fonts MUST be embedded (True Type fonts
THE BEAUTY MAGAZINE USA Quarterly cannot be used for Printing).
The color space must be CMYK or Grayscale. No
RATE BASE | 50,000 4 issues / YEAR 180 pages RGB, LAB or embedded color profiles (such as
ICC profiles).
AD SIZE OPEN 2X 4X 6X 8X No files with PMS colors will be accepted
without prior notification. Otherwise, all PMS
colors MUST be converted to CMYK.
Dbl Pg SPREAD $14,000 $12,600 $11,900 $11,200 $10,500
Maximum ink density: 300 total.
FULL $9,100 $8,200 $7,700 $7,300 $6,800 Resolution: 300 dpi.
JUNIOR $8,400 $7,600 $7,100 $6,700 $6,300 PROOF REQUIREMENTS:
1/2 $6,300 $5,700 $5,400 $5,000 $4,700 Certified SWOP3 supplied proof to: The Beauty
1/4 $4,200 $3,800 $3,600 $3,400 $3,200 Magazine LLC 2665 S. Bayshore Dr. Suite 707
Coconut Grove, FL. 33133 Attention Ray Zelli
COVER 4 ADD 50% COVER 2 ADD 25% COVER 3 ADD 20%
All proofs should have clear identification of the
type of proof it is and the name, address and phone
ADVERTISING SPECIFICATIONS number of the sender/pre-press service provider.
Preferred proof is Epson, running color managed
Space Bleed Non-Bleed Trim SWOP 3 profiles, on type 3 substrate.
All proofs must include the IDE Alliance Color Control
Dbl Page Spread 17.5 x 10.5 NA 17 x 10 Bar (to download color strip go to hot downloads at
http://idealliance.org ).
Full Page/Cover 9 x 10.5 7.5 x 9 8.5 x 10 In compliance with The Beauty magazine LLC policy,
you are required to submit a SWOP 3 certified proof.
1/2 Vertical NA 3.7 x 9 NA By choosing not to supply a SWOP certified proof
with this ad submission the color reproduction of the
1/2 Horizontal NA 3.5 x 4.44 NA ad will be based on industry standard best practices
to achieve as accurate color as possible from the
supplied digital file. If you do not supply a SWOP
1/4 Page Box NA 3.7 x 4.44 NA certified proof, a laser content proof will be required.
Failure to submit a laser proof may jeopardize the
1/4 Page Strip NA 1.8 x 9 NA final content within your ad.
FILE STORAGE:
Mechanical Requirements The original proof and an archived copy of the
digital ad file will be kept for 13 months after
Publication trim size 8.5 x 10
printing.
PRINTING: Web offset (SWOP) Perfect binding
GENERAL MATERIAL DEADLINE:
Materials are due at ad close.
For all run of book and cover gatefolds, please contact Ray Zelli for
For extensions, please contact The Beauty
specifications and shipping instructions. Phone: 305-921-9494. Email:
Magazine Production Department.
rayzelli@thebeautymagazine.com
If you have any questions, please call Ray Zelli at
The Beauty Magazine Production Department.
SAFETY: All live matter must be 1/4 inch from trim on all sides.
Phone: 305-921-9494. Email:
GUTTER SAFETY: 3/16 inch on each side (total 3/8 inch).
publish@thebeautymagazine.com
Minimum size knockout type should be 8 point.
THE BEAUTY MAGAZINE PRINT INSERTS:
Note: Perfect alignment of type or design across the gutter of two facing
For product details, please contact Ray Zelli at
pages cannot be guaranteed.
The Beauty Magazine Production Department.
Phone: 305-921-9494 Email:
DIGITAL AD REQUIREMENTS
production@thebeautymagazine.com
MEDIA: All ad submissions must be PDF-x1a files uploaded to the beauty
magazine ad portal:
7. Web presence on all platforms
www.Thebeautymagazine.com is your gateway
to access past publications and media, also an
interactive portal to advertised products and
services in the magazine and on-line.
An entire global audience accesses our pages
daily to find articles and features that they may
have missed in print and certain content unique
to the site. This provides us with an additional
tool to direct the consumer to products and
services advertised in both mediums. We will
also offer some featured products to be sold
through the beauty magazines storefront
to accommodate promotions and sampling
schemes for our advertising partners.
The Beauty Magazine site is cross platformed to
accommodate smart phones, ios and android
tablets with stunning visuals and media content
enhancing what is already a collectors item.
SOME DISTRIBUTION POINTS
Ligne Roset NEW YORK, NY Frederic Fekkai Spice Market
MIAMI, FLORIDA Donald Pliner Louis Vuitton Freds at Barneys New York Stella McCartney
Edward Beiner Luminaire Agnes B Femme Herve Leger STK
Elemis Spa Macys Ankasa New York Hugo Boss St. Regis
8 oz. Burger Bar
Emerils Miami Beach Mandolin Atlantic Aviation Hotel Gansevoort Stuart Weitzman
1500 Degrees
Emilio Pucci Michael Kors Bagatelle Intermix Susan Ciminelli Day Spa
A/X Armani
Equinox Morgans Restaurant Balthazar Jack Olive Theory
abitare italia
Fendi Neimen Marcus BCBG John Barrett Salon Tribeca Grill
Adidas Originals
Fendi Casa Nicole Miller Bice Juicy Couture The Bryant Park Hotel
AG Jeans
Ferragamo Philippe Blue Tree Kimara Ahnert The Lowell
American Apparel
Ferrari Maserati of Fort Prestige Imports Bobby Vans Krizia The New York Look
Apogee
Lauderdale Prime 112 Bonpoint La Perla The Mercer
Artefacto
Fisher Island Prime Italian Boutique Mirrabelle Le Cirque The Ritz-Carlton, Battery Park
Asia de Cuba
Fontainebleau Miami Beach Quattro Botega Venetta LExpress The Ritz-Carlton, Central Park
Audemars Piguet
Fratelli Lyon Ralph Lauren Brics Lord & Taylor Tribeca Grand Hotel
Barneys Co-Op
Fratelli Milano Romero Britto Studio Calypso Louis Vuitton Trump Soho
Bentley Ft. Lauderdale
Gary Nader Fine Art Saks Fifth Avenue Cartier Marina Rinaldi Vera Wang
Bliss Spa
Giorgio Armani Scoop Catherine Malandrino Michaels Restaurant Veronique Maternity
Books & Books Miami Beach
Graff South Beach Investment Realty Chanel Milos Victor Hugo
Boss Hugo Boss
Gucci Sports Club LA Cipriani Restaurant Group Missoni Vince
Bottega Veneta
Hamptons Luxury Liner St. John Coach Montmartre Waldorf Astoria
Braman Motors
Harry Winston Starbucks Craft Moschino Warren Tricomi
Canali
Hermes STK Da Silvano Nellos Wempe
Canyon Ranch Spa
Icon Sugarcane David Barton Gym Nicole Miller Yael Sonia
Cafe Lavazza
Icon at Viceroy Ted Baker David Yurman Nobu Restaurant Group
Cartier
Il Gabbiano The Collection Dennis Basso NY Health and Raquet For the latest list of
Celine
Il Mulino The Spa at David Barton Gym Di Modolo Oasis Day Spa distribution points and for
Chanel
Intermix The Webster Diana & Jeffries Olive & Bettes other areas such as Las Vegas,
Chloe
International Yacht Collection Thomas Pink Diane von Furstenburg Oscar De La Renta Los Angeles, London and
Christian Dior
J.W. Cooper Tiffany & Co. Dos Caminos Palm Marbella, please go to www.
Christian Louboutin
Jose Roca Fine Jewelry Tommy Hilfiger Dream New York Rachel Riley thebeautymagazine.com/
Coastal Cars Worldwide
Kenneth Cole Trump Palace Dylan Prime Ralph Lauren distribution.html
Continuum
King Jewelers Valentino Elie Tahari Reebok Sports Club
Custo Barcelona
La Martina W Hotels Equinox Regency Restaurant Distribution is subject to
D&G
Lanvin Williams Island Escada Rouge change at any time, the beauty
Da Campo Osteria
La Piaggia Y-3 Eva Scrivo Salon Saks Fifth Ave magazine does not guarantee
Debeers
Lacoste Yves Saint Laurent Fendi Scoop availability at any of these
Deep Impact Boats
Levinsons Jewelers Four Seasons Grill Serafina locations.
Domenico Vacca
MEDIA KIT 2011
8. THE BEAUTY MAGAZINE LLC
Miami Office: 2665 S. Bayshore Dr.
Suite 707, Coconut Grove, FL. 33133
Tel. (305) 921 - 9494