2011_Branding
- 2. IS BRANDING IMPORTANT TO YOUR BUSINESS?
- 3. THESE FOLKS SAY ³Û·¡³§â€¦
- 4. AND THESE GUYS ´¡³Ò¸é·¡·¡â€¦.
- 6. 1.Brand Loyalty (Toilet Paper) 2. Perceived Value (Lexus vs Hyundai) 3. Price 4. Expert in Field 5. Emotional Connection 6. Line of Sight/ Tip of Tongue
- 9. You decide what the end result will be.
- 10. Don’t be afraid to think outside of the box.
- 14. IMPLEMENT YOUR BRAND EVERYWHERE •hold music on the phone •email/message board signatures •in store events •themed coupon codes/giveaways •packaging/store displays (Trader Joe's vs Whole Foods) WE ARE AWESOME!
- 19. PAGEMODO & NORTH SOCIAL
- 25. BE an EXPERT @ #clothdiapers chat
- 26. KeepNetworking… -Find someone in a complimentary business and work together -Embrace the crunchy communities- doulas, midwives, lactation consultants, natural foods...we are everywhere! -Work with your manufacturers/retailers to further each other's reach
- 29. SUMMING IT UP •Find your vibe/niche •Create a persona that encompasses everything that’s important to you •Keep it consistent •Become an expert in your field •Use social media and networking to further your brand •Develop realistic goals and measure results often
Editor's Notes
- #2: Combining minimal text with meaningful visuals means that you’ll reach everyone.
- #3: But also change the world. (Well, at least your part of the world.)
- #6: The first rule is: Treat your audience as king.
- #7: …and you will undoubtedly find favor with the king.
- #8: The second rule is: Spread ideas and move people.
- #9: You are not giving your presentation to have another meeting. You are there to covey meaning.
- #10: Any writer or designer will tell you that 90% of the creative process…
- #11: …is destructive.
- #12: Rule number 4: Practice design, not decoration.
- #13: So there are the rules.
- #14: Your audience didn’t show up to read your 60 page on screen dissertation.
- #15: They’re there to see you. To be inspired by your message…
- #16: The next rule is: Help them see what you are saying.
- #17: Letting go is hard, we know.
- #18: But don’t hide behind your slides.
- #19: The last rule is: Cultivate healthy relationships (with your slides and your audience)
- #20: But also change the world. (Well, at least your part of the world.)
- #21: But also change the world. (Well, at least your part of the world.)
- #22: But also change the world. (Well, at least your part of the world.)
- #23: But also change the world. (Well, at least your part of the world.)
- #24: But also change the world. (Well, at least your part of the world.)
- #25: But also change the world. (Well, at least your part of the world.)
- #26: But also change the world. (Well, at least your part of the world.)
- #27: But also change the world. (Well, at least your part of the world.)
- #28: Presentations are a powerful communication medium.
- #29: Do you have a main point? Consider putting just one word on the slide by itself. Want them to remember a few items? Don’t show everything at once. Instead, show one item at a time. Have a picture that expresses your idea? Scale that picture so that it fills the slide. Have a quote that says it all? Let it say it and remove everything else.
- #30: To view this presentation, first, turn up your volume and second, launch the self-running slide show.
- #31: Why not do it the way you are used to?