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2012 05 10_digital2012_online_nav_tikai_klikski

Gemius Baltics
Gemius Baltics

Kaspars Drikis presentation in conference Digital2012

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Online tie nav tikai klik邸跳i! Kaspars Dri跳is R朝ga, 10.05.2012
Kampaas rezultti CPM U-CTR Impressions SC CPA AR Reach Frequency UC TTC Clicks U-Iact TTA UCTR-di CTR-di Pc-A Actions Cookie impr. Pv-A Iact SUC CU CTR CPC UA 2
Iemest Piecirst Izvilkt lomu mak邸跳eri Ekspoz朝cijas Clicks, CTR, Actions Frekvence SC, Dwell, CPC, CPT, In Screen Iact, CPM ... ... ...
Iemetam mak邸跳eri !
Frekvence Cik rei転u reklmas kampaas baneris tika pard朝ts 1 uniklajam lietotjam 6 milj. 5
Akumulcija Kopjais piesaist朝to uniklo lietotju skaits kampaas laik 35% 6
Inscreen ekspoz朝cijas Ekspoz朝cijas, kas kampaas laik tika pard朝tas lietotju ekrnos share of in-screen reach from total reach share of in-screen impressions from all impressions Banervieta X, 99% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Banervieta Y, 1% 0% 7
Inscreen ekspoz朝cijas in-screen average visibility time (s) Banervieta X, 163s 180 160 140 120 100 80 60 40 20 0 Banervieta Y, 18s 8
Piecrtam !
Successful clicks Lietotji, kuriem pc klik邸跳a tika atvrta ar朝 kampaas mr跳lapa 3% 77% 74% 94% 48% 89% Reklma mobilaj vid + standarta mr跳lapa = zems SC% 10
Interactions Iepriek邸 nodefintas darb朝bas, ar kurm lietotjs var darboties baner朝 11
Dwell Lietotju iesaiste kampaas reklmas baneros Dwell rate Unique dwell rate Dwell rate (based Unique dwell rate Avg. Placement x (based on all (based on all on in-screen (based on in-screen Dwell creative impressions) impressions) impressiosn) impressions) time (s) Onet 27% 29% 40% 43% 31 WP 18% 19% 27% 29% 18 Interia 24% 26% 33% 36% 32 Gazeta 32% 34% 48% 51% 45 Allegro 21% 22% 31% 33% 27 Sport 29% 31% 43% 45% 38 Total 25% 27% 37% 39% 32 12
Izvelkam lomu !
Action defin邸ana Atbilsto邸i kampaas mr跳iem iepriek邸 nodefintas darb朝bas kampaas mr跳a lap Pirkumi Piedvjumi Pieteikumi Produkti 14
Lietotju virz朝ba lap Lietotja veikto so勅u analiz邸ana soli pa solim 6000 5000 4000 3000 2000 1000 0 select destination select date provide credit card data confirm Entries from the campaign 15
Izmaksu kontrole Iespja sekot l朝dzi kampaas izmaksm jebkur ts norises br朝d朝 16
R暢KOJIETIES ! Join us @: Contact: Facebook.com/GemiusGroup Kaspars Dri跳is www.gemius.lv Twitter.com/Gemius Country Manager www.ranking.lv 際際滷share.net/Gemius_com kaspars.drikis@gemius.com Twitter: @GemiusLV YouTube.com/WwwGemiusCom mob.: +371 26444527 際際滷Share: Gemius_Baltics

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2012 05 10_digital2012_online_nav_tikai_klikski

  • 1. Online tie nav tikai klik邸跳i! Kaspars Dri跳is R朝ga, 10.05.2012
  • 2. Kampaas rezultti CPM U-CTR Impressions SC CPA AR Reach Frequency UC TTC Clicks U-Iact TTA UCTR-di CTR-di Pc-A Actions Cookie impr. Pv-A Iact SUC CU CTR CPC UA 2
  • 3. Iemest Piecirst Izvilkt lomu mak邸跳eri Ekspoz朝cijas Clicks, CTR, Actions Frekvence SC, Dwell, CPC, CPT, In Screen Iact, CPM ... ... ...
  • 5. Frekvence Cik rei転u reklmas kampaas baneris tika pard朝ts 1 uniklajam lietotjam 6 milj. 5
  • 6. Akumulcija Kopjais piesaist朝to uniklo lietotju skaits kampaas laik 35% 6
  • 7. Inscreen ekspoz朝cijas Ekspoz朝cijas, kas kampaas laik tika pard朝tas lietotju ekrnos share of in-screen reach from total reach share of in-screen impressions from all impressions Banervieta X, 99% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Banervieta Y, 1% 0% 7
  • 8. Inscreen ekspoz朝cijas in-screen average visibility time (s) Banervieta X, 163s 180 160 140 120 100 80 60 40 20 0 Banervieta Y, 18s 8
  • 10. Successful clicks Lietotji, kuriem pc klik邸跳a tika atvrta ar朝 kampaas mr跳lapa 3% 77% 74% 94% 48% 89% Reklma mobilaj vid + standarta mr跳lapa = zems SC% 10
  • 11. Interactions Iepriek邸 nodefintas darb朝bas, ar kurm lietotjs var darboties baner朝 11
  • 12. Dwell Lietotju iesaiste kampaas reklmas baneros Dwell rate Unique dwell rate Dwell rate (based Unique dwell rate Avg. Placement x (based on all (based on all on in-screen (based on in-screen Dwell creative impressions) impressions) impressiosn) impressions) time (s) Onet 27% 29% 40% 43% 31 WP 18% 19% 27% 29% 18 Interia 24% 26% 33% 36% 32 Gazeta 32% 34% 48% 51% 45 Allegro 21% 22% 31% 33% 27 Sport 29% 31% 43% 45% 38 Total 25% 27% 37% 39% 32 12
  • 14. Action defin邸ana Atbilsto邸i kampaas mr跳iem iepriek邸 nodefintas darb朝bas kampaas mr跳a lap Pirkumi Piedvjumi Pieteikumi Produkti 14
  • 15. Lietotju virz朝ba lap Lietotja veikto so勅u analiz邸ana soli pa solim 6000 5000 4000 3000 2000 1000 0 select destination select date provide credit card data confirm Entries from the campaign 15
  • 16. Izmaksu kontrole Iespja sekot l朝dzi kampaas izmaksm jebkur ts norises br朝d朝 16
  • 17. R暢KOJIETIES ! Join us @: Contact: Facebook.com/GemiusGroup Kaspars Dri跳is www.gemius.lv Twitter.com/Gemius Country Manager www.ranking.lv 際際滷share.net/Gemius_com kaspars.drikis@gemius.com Twitter: @GemiusLV YouTube.com/WwwGemiusCom mob.: +371 26444527 際際滷Share: Gemius_Baltics