2012 12-19 3 interesting papers
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The document discusses several studies related to trust, affect, and bilingual advertising. One study used functional MRI to examine the neural correlates of trust and distrust when viewing seller feedback profiles. Another studied the impact of web page visual complexity and order on affect. A third analyzed whether advertising language influences the nature of thoughts for bilinguals, finding native-language ads elicit more positive self-referent and family-related thoughts than English ads.
2012 12-19 3 interesting papers
- 2. WHAT DOES THE BRAIN TELL US ABOUT TRUST AND DISTRUST? EVIDENCE FROM A FUNCTIONAL NEUROIMAGING STUDY Functional magnetic resonance imaging (FMRI) Angelika Dimoka MIS Quarterly / June 2010
- 3. WHAT DOES THE BRAIN TELL US ABOUT TRUST AND DISTRUST? EVIDENCE FROM A FUNCTIONAL NEUROIMAGING STUDY Trust/Distrust Stimuli Neural Correlates Effects of (Seller Feedback Profiles) Of Trust/Distrust Trust/Distrust
- 4. AFFECT IN WEB INTERFACES: A STUDY OF THE IMPACTS OF WEB PAGE VISUAL COMPLEXITY AND ORDER Liqiong Deng & Marshall Scott Poole MIS Quarterly / Dec 2010
- 5. AFFECT IN WEB INTERFACES: A STUDY OF THE IMPACTS OF WEB PAGE VISUAL COMPLEXITY AND ORDER
- 6. AFFECT IN WEB INTERFACES: A STUDY OF THE IMPACTS OF WEB PAGE VISUAL COMPLEXITY AND ORDER
- 7. Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts? Jaime Noriega & Edward Blair Journal of Marketing / Sep 2008
- 8. Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts? self-referent Ogilvie and Ashmore 1991 ? Self-referent processing consists of autobiographical thoughts (thoughts about life experiences) and thoughts about targets associate with the self. Stayman and Unnava 1997 ? Self-referent processing also facilitates positive thoughts and memories, the affect for which can get transferred to the advertisement or brand FFHH-related thoughts ? advertisements presented in bilinguals¡¯ native language are more likely to evoke associations that match that language¡ªspecifically, the bilingual¡¯s associations with family, friends, home, or homeland (hereinafter FFHH)¡ªthan advertisements presented in English.
- 9. Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts? WHAT THEY FEEL? ¡°I was reminded of the delicious food Analysis my mother makes¡± Translate ¡°... about my aunt¡¯s fried steak fingers¡± data into ¡°... chicken cooking in the skillet in native Mexico¡± language Translate No-Translate Condition Condition FFHH-related 10.5% 1.6% thoughts
- 10. Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts? ? Native-language advertisements elicit a higher proportion of FFHH-related thoughts than second-language advertisements. ? the effect is stronger for advertisements in native-language contexts than for those in second- language contexts. ? A rise in the proportion of FFHH-related thoughts results in more positive attitudes toward the ad and the brand and higher purchase intentions.
- 11. Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts? Language Attitude of the Toward advertiseme The ad nt Consumptio Proportion of Attitude n FFHH Toward context thoughts The brand Language X Purchase consumption intentions context