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The document is about using social media for aquatic and recreation conferences. It discusses using platforms like Facebook, Twitter, and Instagram to promote conferences and engage attendees. It provides the hashtag #Aquarec2012 to tag posts and some groups in the aquatic and recreation space to follow. It also gives tips on developing a content plan, integrating social media with a website, and using tools like Tweetdeck and Hootsuite to manage multiple accounts.Read less