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2012 marketing trends for slide share

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Sarah M. Manley, MA
Sarah M. Manley, MA

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Marketing Trends for 2012 Sarah Manley Vivid Image, Inc. www.vimm.com Facebook: Vivid Image, Inc. Email: SarahM@vimm.com
Location Based Marketing Location Based marketing is when a customer checks in and notifies their friends where they are. The customers location at any given time = occasion = business opportunity
Why Offer Location Deals Location Based Marketing (LBM) connects the What and Who with the When and Where. It is the right combination of the 4 what makes a marketing campaign successful.
Types of Offers Coupons Discounts Sweepstakes Promotional Items Rewards Remember: The art of transforming consumers shared location information into revenues.
4Square Examples: ACMC, Willmar Discount off purchase of eye wear with check-in Fieldstone Vineyards, Redwood Falls Free glass of wine with your first, and every tenth check-in Walgreens, Willmar -Every check-in, a chance to win a $200 gift card Vivid Image, Hutchinson Free Seminar when you check-in 3 times Remax Preferred Realty, Olivia Free Re/Max Coffee Mug for first 10 check-ins
Facebook Examples: Peps Barber Shop, Willmar, MN $3.00 off haircut Stacys Nursery, Willmar, MN 25% off one regular priced item Redwood Area Community Center, Redwood Falls, MN Check in at RACC and get a free day pass
Mobile Marketing How does your website look on a smartphone or tablet? Is it readable or does it need a makeover?
Why Does Your Website Need to Be Mobile? Mobile phones will overtake PCs as the most common web access devices worldwide by 2013. Gartner Research Firm 51% of smartphone users are more likely to buy from a retailer with a mobile website, however only 4.8% of retailers have a mobile website. Microsoft Tag Infographic
Types of Mobile Websites Simple and inexpensive, to Fully viewable Wordpress blogs, e-commerce, and even custom touch-and-swipe applications. What does your customer want?
2012 marketing trends for slide share

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2012 marketing trends for slide share

  • 1. Marketing Trends for 2012 Sarah Manley Vivid Image, Inc. www.vimm.com Facebook: Vivid Image, Inc. Email: SarahM@vimm.com
  • 2. Location Based Marketing Location Based marketing is when a customer checks in and notifies their friends where they are. The customers location at any given time = occasion = business opportunity
  • 3. Why Offer Location Deals Location Based Marketing (LBM) connects the What and Who with the When and Where. It is the right combination of the 4 what makes a marketing campaign successful.
  • 4. Types of Offers Coupons Discounts Sweepstakes Promotional Items Rewards Remember: The art of transforming consumers shared location information into revenues.
  • 5. 4Square Examples: ACMC, Willmar Discount off purchase of eye wear with check-in Fieldstone Vineyards, Redwood Falls Free glass of wine with your first, and every tenth check-in Walgreens, Willmar -Every check-in, a chance to win a $200 gift card Vivid Image, Hutchinson Free Seminar when you check-in 3 times Remax Preferred Realty, Olivia Free Re/Max Coffee Mug for first 10 check-ins
  • 6. Facebook Examples: Peps Barber Shop, Willmar, MN $3.00 off haircut Stacys Nursery, Willmar, MN 25% off one regular priced item Redwood Area Community Center, Redwood Falls, MN Check in at RACC and get a free day pass
  • 7. Mobile Marketing How does your website look on a smartphone or tablet? Is it readable or does it need a makeover?
  • 8. Why Does Your Website Need to Be Mobile? Mobile phones will overtake PCs as the most common web access devices worldwide by 2013. Gartner Research Firm 51% of smartphone users are more likely to buy from a retailer with a mobile website, however only 4.8% of retailers have a mobile website. Microsoft Tag Infographic
  • 9. Types of Mobile Websites Simple and inexpensive, to Fully viewable Wordpress blogs, e-commerce, and even custom touch-and-swipe applications. What does your customer want?