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20120209 - WWD Beauty Japan

Steve Bidinger
Steve Bidinger

Alban Muller, Honorary President of Cosmetic Valley, is planning to create a cosmetic cluster in Japan similar to Cosmetic Valley in France. Cosmetic Valley is the world's largest concentration of cosmetic and perfume companies, research facilities, suppliers, and universities. It promotes sustainable and eco-friendly development. Muller is working with a new company and local government in Karatsu, Saga to promote the region through new brands, local manufacturing for export. The new plant will start operations in September and Muller hopes to create research and development facilities for eco-friendly cosmetics like those in Cosmetic Valley.

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20120209 - WWD Beauty Japan
20120209 - WWD Beauty Japan
WWD Beauty | February 9, 2012 | Vol. 206 P11 FACE 鐚Title鐚 Aiming to make an eco-friendly cosmetic product development facility in Japan, just like Cosmetic Valley in France 鐚Lead鐚 Alban Muller is the Honorary President of Cosmetic Valley, the worlds largest perfume and cosmetics industry cluster, positioned in northwestern France. Upon his arrival to Japan, we were able to hear from him the approaches of the association, which promotes eco-responsible and sustainable developments. 鐚Main Body鐚 Cosmetic Valley, founded in 1994, is an association approved by the French government, and is the worlds largest concentration of resources within the cosmetic and perfume industry. Cosmetic Valley gathers more than 450 cosmetics brands, ingredient suppliers, government and universities to promote the development of product as well as human resources of the next generation. Many prestige brands such as Guerlain, Clarins and Shiseido have a research facility within the cluster. This is the place where many outstanding products were given birth. In the interview, Alban Muller, the Honorary President of the association, has expressed the purpose of Cosmetic Valley. It is an association which pursues the innovation of technology in the domain, and at the same time promotes eco-friendly and sustainable development. Participating entities adopt this Environmental charter, and strive to implement it as a part of their companys effort. Cosmetic Valley addresses eco-responsibility in every way. By neighboring the farm and factory, raw material can be processed at a fresh state, and carbon footprint (fuel needed to ship plants to the factory) can be reduced. A special facility for filtering the factorys water discharges is also put into place. The worlds population has quadrupled in the past 100 years, and stress to mother earth has
increased. In the EU, manufacturers responsibility towards reducing carbon footprint is increasingly becoming focused. The age of addressing the products and managements kindness to the skin, as well as to the environment, is about to arrive. Honorary President Alban also created Herboretum, a garden of more than 1,000 species of plants, to address the importance of biodiversity. The garden holds workshops relating to plants, and acts as a place for educating people regarding nature. Alban also revealed that he is planning on creating a cosmetic cluster in Japan and starting a new company in Karatsu, Saga. My partner Steve Bidinger of MK Life is creating the new company in cooperation with 4 Japanese companies, an investment fund, and the local government. The new company will promote the region through creation of new brands, local manufacturing, and export. One of those investors is building a plant which will start operations in September. There are a number of reasons for choosing Karatsu as the region, including its geographical characteristics of being far from radiation and close to Asian countries, and moreover its promptness of decision making. The local government and related parties are very cooperative. The plant will start its operations this September. In the near future, I hope to make facilities similar to those in Frances cosmetic Valley, where many companies can participate to the research and development of eco-friendly cosmetics. 鐚Caption / Portrait鐚 ALBAN MULLER鐚Honorary President, Cosmetic Valley PROFILE鐚 After graduation from ESCP Business School (France), Alban was engaged in studying export markets for French products in Asia, promotion and distribution of chemical products including plant extracts. In 1978, he founded the Alban Muller International company (A.M.I.), which later became the Alban Muller Group, a cosmetic company pursuing natural manufacturing process. In 2005, he assumed the position of President of Cosmetic Valley Association, and has been promoting eco-friendly and sustainable development. In 2011, he was promoted as the Honorable President.
< Caption / Map> Cosmetic Valley strides across a number of provinces in the northwestern portion of France, and is about a one hour car ride away from Paris. <Caption / Other pictures> 1. Factory of Cosmetic Valley in France 2. Herboretum and its facility

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20120209 - WWD Beauty Japan

  • 3. WWD Beauty | February 9, 2012 | Vol. 206 P11 FACE 鐚Title鐚 Aiming to make an eco-friendly cosmetic product development facility in Japan, just like Cosmetic Valley in France 鐚Lead鐚 Alban Muller is the Honorary President of Cosmetic Valley, the worlds largest perfume and cosmetics industry cluster, positioned in northwestern France. Upon his arrival to Japan, we were able to hear from him the approaches of the association, which promotes eco-responsible and sustainable developments. 鐚Main Body鐚 Cosmetic Valley, founded in 1994, is an association approved by the French government, and is the worlds largest concentration of resources within the cosmetic and perfume industry. Cosmetic Valley gathers more than 450 cosmetics brands, ingredient suppliers, government and universities to promote the development of product as well as human resources of the next generation. Many prestige brands such as Guerlain, Clarins and Shiseido have a research facility within the cluster. This is the place where many outstanding products were given birth. In the interview, Alban Muller, the Honorary President of the association, has expressed the purpose of Cosmetic Valley. It is an association which pursues the innovation of technology in the domain, and at the same time promotes eco-friendly and sustainable development. Participating entities adopt this Environmental charter, and strive to implement it as a part of their companys effort. Cosmetic Valley addresses eco-responsibility in every way. By neighboring the farm and factory, raw material can be processed at a fresh state, and carbon footprint (fuel needed to ship plants to the factory) can be reduced. A special facility for filtering the factorys water discharges is also put into place. The worlds population has quadrupled in the past 100 years, and stress to mother earth has
  • 4. increased. In the EU, manufacturers responsibility towards reducing carbon footprint is increasingly becoming focused. The age of addressing the products and managements kindness to the skin, as well as to the environment, is about to arrive. Honorary President Alban also created Herboretum, a garden of more than 1,000 species of plants, to address the importance of biodiversity. The garden holds workshops relating to plants, and acts as a place for educating people regarding nature. Alban also revealed that he is planning on creating a cosmetic cluster in Japan and starting a new company in Karatsu, Saga. My partner Steve Bidinger of MK Life is creating the new company in cooperation with 4 Japanese companies, an investment fund, and the local government. The new company will promote the region through creation of new brands, local manufacturing, and export. One of those investors is building a plant which will start operations in September. There are a number of reasons for choosing Karatsu as the region, including its geographical characteristics of being far from radiation and close to Asian countries, and moreover its promptness of decision making. The local government and related parties are very cooperative. The plant will start its operations this September. In the near future, I hope to make facilities similar to those in Frances cosmetic Valley, where many companies can participate to the research and development of eco-friendly cosmetics. 鐚Caption / Portrait鐚 ALBAN MULLER鐚Honorary President, Cosmetic Valley PROFILE鐚 After graduation from ESCP Business School (France), Alban was engaged in studying export markets for French products in Asia, promotion and distribution of chemical products including plant extracts. In 1978, he founded the Alban Muller International company (A.M.I.), which later became the Alban Muller Group, a cosmetic company pursuing natural manufacturing process. In 2005, he assumed the position of President of Cosmetic Valley Association, and has been promoting eco-friendly and sustainable development. In 2011, he was promoted as the Honorable President.
  • 5. < Caption / Map> Cosmetic Valley strides across a number of provinces in the northwestern portion of France, and is about a one hour car ride away from Paris. <Caption / Other pictures> 1. Factory of Cosmetic Valley in France 2. Herboretum and its facility