The document summarizes a press event held on June 29, 2012 to launch the "My Dream Vacation USA" program in conjunction with "America Week" at the Shin Kong Mitsukoshi Department Store in Taipei. The event was supported by 40 US destinations, travel agents, airlines, and service providers. Attendees included VIPs, media, and partners who gave presentations on the program and partnership opportunities. Information was also provided to the public visiting an accompanying "America Fair" exhibit during that time period.
2. My Dream Vacation USA program was launched on June 29, 2012 in conjunction
with America Week (June 29 – July 17) at Shin Kong Mitsukoshi Department Store in Taipei
4. The My Dream Vacation USA program is supported by 40 U.S.
destinations, travel agents, airlines and service providers
5. My Dream Vacation USA Booklet for the media contains program
agenda, all detailed information about each partnering organization,
market information etc. and was dispatched to each attendee at the
press event.
7. Welcome Remarks by Joseph Yang, Vice President
with Shin Kong Mitsukoshi Department Store Co.
Introductory Remarks about Brand USA
Land of Dreams video by Scott Pozil, Deputy
Chief of AIT Commercial Section
Welcome Remarks by Brenda Tang, Vice Chair of
Discover America Taiwan Committee
11. Speaker Mei Mei Wang, Speaker Jack Lu, General Manager of
Executive Director of Discover Spunk Tours, shares more insight on
America Taiwan, gives My Dream the shopping tours to the U.S.
Vacation USA Partners’ Introduction
Speaker Erica Kuo, Travel and Tourism
Writer, shares her shopping experience in
the United States