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20120904 oakland global petition photographic addendum

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Corrie Messinger
Corrie Messinger

This document contains photographs taken from residential units in the Pacific Cannery Loft Tenants building in Oakland, California. The photographs show the existing views toward proposed locations for new billboard installations. They document the current light, view corridors and glare levels visible from the residential units. The photographs are being provided in response to a proposal by Oakland Global to install new billboards near the residential development.

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Oakland Global Proposed Oakland Army Base Redevelopment Cypress Corridor I-880 Billboard Locations Pacific Cannery Loft Tenants Photograph Appendix From Residential Units September 4th, 2012 In Response To April 2012 Oakland Global Billboard Proposal
9.4.2012 View 1: Panorama from PCL Residential Units Existing Context Port of Oakland Cranes Existing Bay Bridge Digital Billboard San Francisco Skyline Treasure Island/ Mt. Tam/Angel Island North Bay Vista Berkeley Hills/El Cerrito/ Bay Bridge Emeryville Skyline 1
9.4.2012 LAND USE DIAGRAM Per City of Oakland CEDA Strategic Planning July 2011 West Oakland Specific Plan General Plan Approximate Proposed Billboard Location #7 ARMY BASE SITE CENTRAL Approximate Proposed Billboard STATION Location #8 IDOR RR K CO T RA AM UNDEVELOPED PROPERTY AD E RO AG Approximate Proposed Billboard O NT Location #9 FR Y IRONHORSE RT PE CONDOS RO DP 80 PE I-8 EL O D EV PACIFIC CANNERY UN LOFTS CONDOS ZEPHYR GATE CONDOS view 2 view 1 2
9.4.2012 BILLBOARD PROXIMITY DIAGRAM Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Approximate Proposed Billboard Location #7 ARMY BASE SITE 650 Ap ential Units To Res prox. D id Approximate Proposed Billboard Location #8 istance 650 To Appro Res ide x. Dist ntia a LIN l Un nce EO its FR ES S IDE Approximate Proposed Billboard W NT DO IAL Location #9 IN WIN DO LW WS TIA 650 DEN To Appro E SI Res R ide x. Dist OF ntia a E l Un nce LIN its 3
9.4.2012 COMPARISON STUDY : VIEW 1 Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Existing Condition: View from PCL Unit #343 Billboard Location #9 (Proposed LED Display) Billboard Location #8 Billboard Location #7 Billboard Location #6 With Approximate Proposed Billboard Locations Per April 1st, 2012 Oakland Global Proposition 4
9.4.2012 BILLBOARD PROXIMITY : VIEW 2 Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Existing Condition With Proposed Billboards Existing Residential Units Approx. Proposed Billboard Locations 5
9.4.2012 COMPARATIVE VIEW : FROM PCL UNIT 456, EXISTING CONDITION Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan DAYTIME: BILLBOARD LOCATION #9 DAYTIME: BILLBOARD LOCATION #8,7 NIGHTTIME: BILLBOARD LOCATION #9 NIGHTTIME: BILLBOARD LOCATION #8,7 6
9.4.2012 COMPARATIVE VIEW : FROM PCL UNIT 456, AFTER BILLBOARD INSTALLATION Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan DAYTIME: BILLBOARD LOCATION #9 (LCD BILLBOARD) DAYTIME: BILLBOARD LOCATION #8,7 (BACKLIT BILLBOARDS) NIGHTTIME: BILLBOARD LOCATION #9 (LCD BILLBOARD) NIGHTTIME: BILLBOARD LOCATION #8,7 (BACKLIT BILLBOARDS) 7
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 144 Existing Night Time Photograph from PCL Unit #144 Existing Light & Glare Levels 8
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 155 Existing Dusk Photograph from PCL Unit #155 Existing Dusk Photograph from PCL Unit #155 Existing Light & Glare Levels : Mount Tam View Corridor Existing Light & Glare Levels : Mount Tam View Corridor Viiew Towards Proposed Billboard Location #8 (Approx. Location) Existing Dusk Photograph from PCL Unit #155 9 Existing Light & Glare Levels : Mount Tam View Corridor
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 254 Existing DayTime Photograph from PCL Unit #254 View Towards Proposed Billboard Location #8 (Approx. Location) 10
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 338 Existing Day Photograph from PCL Unit #338 Existing Day Photograph from PCL Unit #338 Existing Day Photograph from PCL Unit #338 View Corridor: SF Downtown View Corridor: Mount Tam View Corridor: Berkeley Hills View Towards Proposed Billboard Location #9 View Towards Proposed Billboard Location #8 View Towards Proposed Billboard Location #7 (Approx. Location) (Approx. Location) (Approx. Location) Existing DayTime Photograph from PCL Unit #338 Existing DayTime Photograph from Existing Night Photograph from PCL Unit #338 View From Interior of Unit PCL Unit #338 Existing Light & Glare Levels View From Interior of Unit 11
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 340 Existing Day Photograph from PCL Unit #340 View Corridor : Mt. Tam View Towards Proposed Billboard Location #8 (Approx. Location) Existing Night Photograph from PCL Unit #340 Existing Light & Glare Levels Existing Dusk Photograph from PCL Unit #340 12 View Corridor : Mt. Tam Existing Light & Glare Levels
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 343 Existing Dawn Photograph from PCL Unit #343 View Corridor : SF Corridor/Angel Island/Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dawn Photograph from PCL Unit #343 Existing Dawn Photograph from PCL Unit #343 View Corridor : Mt. Tam View Corridor : Berkeley Hills 13 View Towards Proposed Billboard Location #8 (Approx. Location) View Towards Proposed Billboard Location #7 (Approx. Location)
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 356 Existing Day Photograph from PCL Unit #356 View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) 14
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 455 Existing Dusk Photograph from PCL Unit #455 View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dusk Photograph from PCL Unit #455 View Corridor : Berkeley Hills 15 View Towards Proposed Billboard Location #7, 8 (Approx. Location)
9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 456 Existing Day Photograph from PCL Unit #456 Existing Dusk Photograph from PCL Unit #456 View Corridor : Mt. Tam View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dusk Photograph from PCL Unit #456 View Corridor : Mt. Tam/Berkeley Hills View Towards Proposed Billboard Location #9,8 (Approx. Location) 16 Existing Light & Glare Levels

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20120904 oakland global petition photographic addendum

  • 1. Oakland Global Proposed Oakland Army Base Redevelopment Cypress Corridor I-880 Billboard Locations Pacific Cannery Loft Tenants Photograph Appendix From Residential Units September 4th, 2012 In Response To April 2012 Oakland Global Billboard Proposal
  • 2. 9.4.2012 View 1: Panorama from PCL Residential Units Existing Context Port of Oakland Cranes Existing Bay Bridge Digital Billboard San Francisco Skyline Treasure Island/ Mt. Tam/Angel Island North Bay Vista Berkeley Hills/El Cerrito/ Bay Bridge Emeryville Skyline 1
  • 3. 9.4.2012 LAND USE DIAGRAM Per City of Oakland CEDA Strategic Planning July 2011 West Oakland Specific Plan General Plan Approximate Proposed Billboard Location #7 ARMY BASE SITE CENTRAL Approximate Proposed Billboard STATION Location #8 IDOR RR K CO T RA AM UNDEVELOPED PROPERTY AD E RO AG Approximate Proposed Billboard O NT Location #9 FR Y IRONHORSE RT PE CONDOS RO DP 80 PE I-8 EL O D EV PACIFIC CANNERY UN LOFTS CONDOS ZEPHYR GATE CONDOS view 2 view 1 2
  • 4. 9.4.2012 BILLBOARD PROXIMITY DIAGRAM Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Approximate Proposed Billboard Location #7 ARMY BASE SITE 650 Ap ential Units To Res prox. D id Approximate Proposed Billboard Location #8 istance 650 To Appro Res ide x. Dist ntia a LIN l Un nce EO its FR ES S IDE Approximate Proposed Billboard W NT DO IAL Location #9 IN WIN DO LW WS TIA 650 DEN To Appro E SI Res R ide x. Dist OF ntia a E l Un nce LIN its 3
  • 5. 9.4.2012 COMPARISON STUDY : VIEW 1 Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Existing Condition: View from PCL Unit #343 Billboard Location #9 (Proposed LED Display) Billboard Location #8 Billboard Location #7 Billboard Location #6 With Approximate Proposed Billboard Locations Per April 1st, 2012 Oakland Global Proposition 4
  • 6. 9.4.2012 BILLBOARD PROXIMITY : VIEW 2 Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan Existing Condition With Proposed Billboards Existing Residential Units Approx. Proposed Billboard Locations 5
  • 7. 9.4.2012 COMPARATIVE VIEW : FROM PCL UNIT 456, EXISTING CONDITION Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan DAYTIME: BILLBOARD LOCATION #9 DAYTIME: BILLBOARD LOCATION #8,7 NIGHTTIME: BILLBOARD LOCATION #9 NIGHTTIME: BILLBOARD LOCATION #8,7 6
  • 8. 9.4.2012 COMPARATIVE VIEW : FROM PCL UNIT 456, AFTER BILLBOARD INSTALLATION Proposed Billboard Locations Per April 1st,2012 Oakland Global Master Plan DAYTIME: BILLBOARD LOCATION #9 (LCD BILLBOARD) DAYTIME: BILLBOARD LOCATION #8,7 (BACKLIT BILLBOARDS) NIGHTTIME: BILLBOARD LOCATION #9 (LCD BILLBOARD) NIGHTTIME: BILLBOARD LOCATION #8,7 (BACKLIT BILLBOARDS) 7
  • 9. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 144 Existing Night Time Photograph from PCL Unit #144 Existing Light & Glare Levels 8
  • 10. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 155 Existing Dusk Photograph from PCL Unit #155 Existing Dusk Photograph from PCL Unit #155 Existing Light & Glare Levels : Mount Tam View Corridor Existing Light & Glare Levels : Mount Tam View Corridor Viiew Towards Proposed Billboard Location #8 (Approx. Location) Existing Dusk Photograph from PCL Unit #155 9 Existing Light & Glare Levels : Mount Tam View Corridor
  • 11. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 254 Existing DayTime Photograph from PCL Unit #254 View Towards Proposed Billboard Location #8 (Approx. Location) 10
  • 12. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 338 Existing Day Photograph from PCL Unit #338 Existing Day Photograph from PCL Unit #338 Existing Day Photograph from PCL Unit #338 View Corridor: SF Downtown View Corridor: Mount Tam View Corridor: Berkeley Hills View Towards Proposed Billboard Location #9 View Towards Proposed Billboard Location #8 View Towards Proposed Billboard Location #7 (Approx. Location) (Approx. Location) (Approx. Location) Existing DayTime Photograph from PCL Unit #338 Existing DayTime Photograph from Existing Night Photograph from PCL Unit #338 View From Interior of Unit PCL Unit #338 Existing Light & Glare Levels View From Interior of Unit 11
  • 13. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 340 Existing Day Photograph from PCL Unit #340 View Corridor : Mt. Tam View Towards Proposed Billboard Location #8 (Approx. Location) Existing Night Photograph from PCL Unit #340 Existing Light & Glare Levels Existing Dusk Photograph from PCL Unit #340 12 View Corridor : Mt. Tam Existing Light & Glare Levels
  • 14. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 343 Existing Dawn Photograph from PCL Unit #343 View Corridor : SF Corridor/Angel Island/Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dawn Photograph from PCL Unit #343 Existing Dawn Photograph from PCL Unit #343 View Corridor : Mt. Tam View Corridor : Berkeley Hills 13 View Towards Proposed Billboard Location #8 (Approx. Location) View Towards Proposed Billboard Location #7 (Approx. Location)
  • 15. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 356 Existing Day Photograph from PCL Unit #356 View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) 14
  • 16. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 455 Existing Dusk Photograph from PCL Unit #455 View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dusk Photograph from PCL Unit #455 View Corridor : Berkeley Hills 15 View Towards Proposed Billboard Location #7, 8 (Approx. Location)
  • 17. 9.4.2012 HOMEOWNER PHOTOGRAPH: PCL UNIT 456 Existing Day Photograph from PCL Unit #456 Existing Dusk Photograph from PCL Unit #456 View Corridor : Mt. Tam View Corridor : Mt. Tam View Towards Proposed Billboard Location #9 (Approx. Location) View Towards Proposed Billboard Location #9 (Approx. Location) Existing Dusk Photograph from PCL Unit #456 View Corridor : Mt. Tam/Berkeley Hills View Towards Proposed Billboard Location #9,8 (Approx. Location) 16 Existing Light & Glare Levels