2012-11-07 Social Media Marketing
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This document discusses the what, why and how of social media. It is presented by Kimba Green on November 7th, 2012. The introduction states that a revolution takes time and encourages thriving, growing and achieving.
2012-11-07 Social Media Marketing
- 1. The What, Why & How of Social Kimba Green, PMP, CMP, CEH, CMB, ZK November 7th, 2012 Thrive. Grow. Achieve.
- 3. A revolution takes time.
- 37. The What, Why & How of Social Kimba Green, PMP, CMP, CEH, CMB, ZK November 7th, 2012 Thrive. Grow. Achieve.
Editor's Notes
- #5: Video
- #6: Web 1.0
- #7: Ground Swell
- #8: Web 2.0
- #9: Case Studies/Success/Failure
- #10: Facebook
- #11: LinkedIn
- #12: Twitter
- #13: Wordpress/Blogging
- #14: Blog
- #15: Book Markings
- #16: Evernote
- #17: Google
- #18: Flicker
- #19: YouTube
- #20: Meetup
- #21: About.me
- #22: TweetDeck/3rd Party Apps
- #23: WIFM
- #24: Strategy
- #25: Create Buy-in
- #26: Branding
- #27: Tools
- #28: Security
- #29: Know the tools
- #30: Understanding stakeholders, company and customers
- #31: Marketing approaches: tools, tactics, sequencing & timing
- #32: When to go direct, top-down approach, groundswell approach, when to deploy flanking techniquest
- #33: Measurement, refinement, improvement. Integration.
- #34: Plan the entire tactical effort
- #35: Measure results to dollar and cents
- #36: Respect and anticipate community and competition