2013 14 program presentation
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The document announces changes to Rotary's Public Image Grants program for 2013-14, including renaming it to better reflect a focus on understanding over awareness and advertising placement. It provides details on grant amounts, deadlines, and eligible media types. New "Priority Express Grants" are introduced, offering pre-selected ad packages focused on polio, membership, or peace. The document gives guidance on choosing target audiences, appropriate media, timing, and multiplying impact through coordinated local activities during the ad campaign period.
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2013 14 program presentation
- 1. UPDATE FOR PUBLIC IMAGE GRANTS 2013-14
- 2. We’re changing our name: PUBLIC IMAGE GRANTS
- 3. Why?  Better reflects a switch from awareness to understanding  Focus more attention on advertising placement
- 4. UNDERSTAND YOUR GOAL  Increase understanding & awareness  Build understanding of Rotary’s role in eradicating polio  Increase membership  Increase women members  Increase Young Generations members  Increase donations  Increase pride among Rotary members
- 5. WHAT WE DO  Grants for one, two or three years  Up to US$15,000  Single district  Multi-district  Single AND Multi-district (Maximum total request US$15,000)
- 6. WHAT’S NEW FOR 2013-14  PRIORITY EXPRESS GRANTS  Pre-selected ads in one of three packages ï‚ Polio ï‚ Membership ï‚ Peace  Three grant levels ï‚ US$15,000 ï‚ US$10,000 ï‚ US$7,500
- 7. Tell me more….  Deadline: 4 March 2013  NO LATE APPLICATIONS ACCEPTED  FIRST COME, FIRST SERVE UNTIL ALLOCATED FUNDS ARE EXPENDED  You pick the media  You pick the dates  You localize to your region
- 8. TARGET MEDIA TO YOUR AUDIENCE  Who are you trying to reach?  Young Professionals?  Women?  Business Professionals between 30-55  What do they read?  What do they listen to?  Where do they go?
- 9. CHOOSE THE BEST MEDIA FOR YOUR REGION (Pick one or more)  Radio placements  TV placements  Newspaper/print media  Out of home (Billboards, transit, etc.)  Internet
- 10. Choose your media kit Kits available for Polio, Membership, Peace at xxxxxxx
- 11. CHOOSE THE BEST TIME  World Polio Day – 24 October  Rotary Awareness month – January  Rotary’s Birthday – 23 February  Earth Day – 22 April  World Water Week 4-8 November 2013  Club anniversary, district anniversary, major project initiatives, fundraisers  Best date for your region
- 12. CHOOSE YOUR $$ REQUEST REQUEST MATCH  US$15,000 US$5,000  US$10,000 US$3,333  US$ 7,500 US$2,500  Solicit in-kind (free) media placements to stretch grant $$s  This is still a reimbursement program
- 13. MULTIPLY YOUR IMPACT  Share the dates of your program with your clubs  Encourage them to advertise locally at the same time  Encourage them to execute projects at that time and invite the media to attend  Send letters to the editor about local projects during ad campaign  Keep records of inquiries and/or web interest (use Google Analytics)
- 14. FIRST IN, FIRST APPROVED  Must meet all criteria  No late applications  Incomplete applications will not receive priority status  Approved in order of receipt until funds depleted.  All Priority Grant approvals by mid-April 2013