2013 iama tearsheetflyer
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This document provides information about the 2013 IAMA's Tearsheet Competition, including submission categories, judging criteria, rules, and deadlines. Staff are encouraged to electronically submit tearsheets and other materials from their best works across 10 categories by March 29, 2013 for consideration. Categories include things like single ads, sections, and self-promotion materials. Physical submissions are also accepted for some categories.
2013 iama tearsheetflyer
- 1. Enter your staffs best works in the IAMAS... 2013 Tearsheet Competition The Atherton Hotel State College, PA Explanatory information on objectives, strategies, and results Creative and innovative idea or design JUDGING CRITERIA Adaptability to other markets ALL ENTRIES MUST BE RECEIVED BY MARCH 29TH, 2013
- 2. SHOW OFF! Get Recognition For Your Stuff! Submit Your Tearsheets Now! Submit your tearsheets electronically. Its easy, quickier and fairer. It shows off your artistic work as it was created, not as printed. So review the rules and submit your best work! Please B Sure To e R The Ruleead s For Our Enter any or all of the ten categories Electron Submiss ic Category 1: ions Best Black & White, Single Ad, Quarter Page and Under: Black & White only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy, typography, headline, use of white space, and originality. Ad must be for a single advertiser. Category 2: Best Color Single Ad, Quarter Page and Under: Color only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy, typography, headline, use of white space, color placement and originality. Ad must be for a single advertiser. Category 3: Best Black & White, Single Ad, Over a Quarter Page: Black & White only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy, typography, headline, use of white space, and originality. Ad must be for a single advertiser. Category 4: Best Color Single Ad, Over a Quarter Page: Color only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy, typography, headline, use of white space, color placement and originality. Ad must be for a single advertiser. Category 5: Special Event/Vendor Support Idea: For each entry, submit entire section or page. Qualifying entries are separate, stand alone, pull-out sections or pages. Judges will consider basic idea, originality, organization, development of theme in ads and creativity in section or pages. Category 6: Special Section/Niche Publication: For each entry, submit entire section or niche publication. Qualifying entries are separate, stand alone, pull-out sections or pages. Judges will consider basic idea, adaptability to other markets, organization, development of theme in the section and on the publication cover. Category 7: Self-Promotion, Advertising, including Media and Marketing Material: For each entry, submit a PDF version of a full-page tearsheet and/or entire media or marketing materials. Use this category to demonstrate the way you promote your newspaper to generate new advertisers and revenue. Use of ready-made ads or materials is unacceptable. Judges will consider basic idea, layout, copy, typography, headline, use of white space and originality.
- 3. Category 8: ROP Ad Series: Black & White or color. For each entry, submit PDF versions of full page tearsheets of three or more individual ads for a single advertiser in ROP that have a continuous theme. Judges will consider basic idea, layout, copy, typography, headline, use of white space and originality. Ad must be for a single advertiser. Category 9: Ad Campaign Using Multiple Newspaper Products: Single advertiser using two or more newspaper products (ie. audio text, on-line, other tie-in media) for ad campaign. ROP and niche publications can be included. Category 10: Most Innovative Idea: Use this category to submit an unique concept and/or design of an ad or section that you have sold with successful results. For each entry, submit a PDF version of full page tearsheet and/or entire section. Judges will consider basic idea, layout, copy, typography, headline, use of white space, color placement and originality. Special Category: Newspapers Fighting Cancer: Sponsored by the Andrew E. Shapiro Cancer Foundation, this category includes any cancer-related features, sections, specialty pages or web efforts. Send in PDF versions of tearsheets for this special category to show how your newspaper is helping raise awareness and funds in the fight against cancer. Best entries will be showcased on the foundation Web site as a way to share ideas of how newspapers can make a difference in their communities. There is no entry fee or circulation division for this category. COMPETITION RULES Basic Entry fee is Entries must have been $30.00 for 15 entries. published between April 2012 and March 2013.
- 4. CATEGORY 6 ENTRY: You will note when entering Category 6 that you will Please make not be able to upload a section or niche checks payable to: publication electronically. Space and bandwidth prevent this. However, you are still required to provide the name of Interstate Advertising your publication and provide a description Managers Association via the electronic submission process. Please print the page before submission and paperclip or attach it to the edition that will be mailed. Then mail the entry Include check along with any other publications, with physical entries products or marketing materials that are not able to be uploaded according OR if no physical to contest rules to: Michelle Faggiano submissions are being at the address on the right. mailed please send CATEGORY 7 ENTRY: This category is the check separately similar to Category 5. You may submit a multi-page entry in this category as long to the address below. as it is no more than 4 pages. However, the PDF must contain all pages within one PDF 鍖le. This category also allows you to submit other types of 鍖les such Send entries to: as web based graphic 鍖les or any other types of 鍖les as necessary. Should you need more than the three entry upload Michelle Faggiano spaces please contact the contest Metro Creative Graphics, Inc. administrator, John Leeser at 519 Eighth Ave., 18th Floor JLEESER@SUNGAZETTE.COM. New York, NY 10018 CATEGORY 8 ENTRY: Here you may submit up to 鍖ve individual PDF 鍖les Phone: for consideration in this category. 1-800-223-1600 CATEGORY 9 AND 10 AND THE NEWSPAPERS FIGHTING CANCER Fax: ENTRY: These categories are similar 212-967-4602 to Categories 5 and 7. You may submit a multi-page entry in this category as long as it is no more E-mail: than 4 pages. However, the PDF tdentner@metro-email.com must contain all pages within one PDF 鍖le. This category also allows you to submit other types of 鍖les such as web based graphic 鍖les or any other types of 鍖les as necessary Should you need more than the three entry upload spaces for your submission in Category 9 or 10 or the one allowed in the special category, please contact the contest administrator, John Leeser at JLEESER@SUNGAZETTE.COM. Any entry that does no comply with the rules as outlined by this committee will not be eligible for the competition and will be disqualified. Tearsheet Contest Fees: $30 entry fee plus $2.00 per each entry submitted. Entries are limited to a maximum of 30.