As all community managers know, online engagement is more than Facebook and Twitter. As the methods of online participation continue to mature, were seeing a return to offline community, from Meetup to Etsy, providing far deeper engagement.
What are the opportunities and how can community managers best leverage?
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2013: Michelle Williams (Ideaction) - Offline Community Building & Participatory Systems
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Communities engineered around interests
Building movements - o鍖ine training
Intentional communities around speci鍖c
locations
The New Economy movement
17. ideaction.co @MiA_Will
Persona
Who is most likely to be a part of your community?
Describe this person?
Traits? Habits? Interests?
How do these people feel?
WHO IS THIS PERSONA?
1
25 mins left
18. ideaction.co @MiA_Will
The community
What is the objective for your
community?
Describe how they connect as a
community already
Explore the environment,
geography, barriers and
opportunities for of鍖ine
2
20 mins left
20. ideaction.co @MiA_Will
ACTION
What are your 3 favourite ideas?
Design basic prototypes for each
idea
(e.g, events, conference, networking
session, maker community,)
- What are the barriers?
- How do you inspire action?
- How do you drive long-term engagement?
4
10 mins left
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Every two days we now create as much
information as we did from the dawn of
civilisation up until 2003.
Eric Schmidt, Executive Chairman, Google
30. ideaction.co @MiA_Will
People must be trained to desire, to
want new things even before the old
had been entirely consumed.
We must shape a new mentality in
America. Mans desires must
overshadow his needs.
PAUL MAZUR OF LEHMAN
BROTHERS
37. ideaction.co @MiA_Will
INDIVIDUAL EMPOWERMENT WILL
ACCELERATE SUBSTANTIALLY ....AND IS
A CAUSE AND EFFECT
OF MOST OTHER TRENDS.
POTENTIAL FOR GREATER INDIVIDUAL
INITIATIVE
AS KEY TO SOLVING MOUNTING
GLOBAL CHALLENGES