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Atlanta Jazz Festival 2013 Sponsorship Brief

Alex Davis
Alex Davis

The Atlanta Jazz Festival (AJF) is a 3-day music festival held annually in Piedmont Park that attracts over 250,000 people. For its 35th anniversary in 2012, the festival featured legendary jazz artists and the next generation of jazz talent. It aims to appeal to Atlanta's diverse population through two stages of music. In addition to music, the festival offers other activities and engagement to create a unique musical lifestyle experience.

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Atlanta Jazz Festival 2013 Sponsorship Brief
8 ------ A Music Lifestyle Event 2012 marked 35 years for the Atlanta Jazz Festival. This special anniversary attracted over 250,000 people to Atlantas Piedmont Park over a 3-day holiday weekend. Since 1978, Atlanta has played host to luminary musicians, including Miles Davis, Dizzie Gillespie, Nina Simone and Ray Charles. 35 years later, we sustain that legacy welcoming Generation Next legends and the future of the culture in artists like Tito Puente, Jr., Esperanza Spalding, Grace Kelly and Robert Glasper. The festivals tremendous popularity is evidenced by its longevity as a gathering place for music lovers of all kinds. The AJF audience is as varied as the music itself. Two stages provide a musical variety appealing to Atlantas diverse population as well as visitors from all over the country who travel for this very special weekend. The AJF team works with our partners to create unique engagements that make this event more than a grand outdoor concert. From the Jazz Eco Village, to the Beer Garden to our family fun areas, the festival engages our audiences varied interests to make this a musical lifestyle experience like no other. www.atlantafestivals.com 2013 01 Atlanta Jazz Festival
8 ------ Generation Next Jazz AJF 2013 GENERATION NEXT PERFORMERS Atlanta Jazz Festival is known for bringing the best and brightest in Uri Gurvich contemporary and traditional jazz to Atlanta Tia Fuller Quartet from all over the world. The 2013 festival will focus Ambrose on an international roster Akinmusire of artists who are bringing something new and showcasing the evolution of the genre. Jose James www.atlantafestivals.com 2013 02 Atlanta Jazz Festival
8 ------ Atlanta Jazz Festival Demographics AJF AUDIENCE AJF attracts a diverse audience from throughout the Atlanta metro area and the southeast region. www.atlantafestivals.com 2013 03 Atlanta Jazz Festival
8 ------ Atlanta Jazz Festival Online AJF SOCIAL MEDIA INTEGRATION Atlanta Jazz Festival has successfully built a following on several digital media platforms that will be employed to promote every aspect of your engagement. The numbers here reflect supporters and patrons as of 2012, however these numbers are increasing daily as we continue to engage our audience throughout the year. www.atlantafestivals.com 2013 04 Atlanta Jazz Festival
35th Annual Atlanta Jazz Festival 2012 Audience/ Advertising Plan Format Coverage Run Time Length/ Specs Ad Value Impressions 8 ------ PRINT Spring Print Jazziz Print National Qtr Full Page $ 9,000 30,000 Web National April Banner $ 4,500 70,000 Web National May Banner $ 4,500 70,000 JazzTimes Print National April Full Page $ 4,540 75,000 Web National April Banner - 35,000 ATLANTA JAZZ Uptown Magazine Print Print/Web National National May May Full Page Full Page $ $ 4,540 25,000 75,000 300,000 FESTIVAL The Atlanta Tribune Print Print Local Local April May Half Page Full Page $ $ 3,000 5,000 35,000 35,000 MARKETING REACH The Atlanta Inquirer Print Local April Half Page $ 750 200,000 Print Local April /May Full Page $ 1,200 200,000 rollingout Print National April/May Full Page $ 10,000 1,000,000 In addition to the branded Rialto Theatre Print Local May Full Page $ 3,000 3,000 presentations, AJF will E-MARKETING JS108 Web Local April/May E-Blast x8 $ 5,000 40,000 work with your team to The Rigsby Group Web Local April/May E-Blast x8 $ 2,500 20,000 create impactful Atlanta Party Starters Web Local April/May E-Blast x8 $ 15,000 260,000 Candid Jazz Web National April/May Banner $ 5,000 50,000 marketing programs Atlanta Jazz Info Web Local April/May Banner $ 1,500 15,000 through our media Atlanta Jazz Info Web Local April/May E-Blast x8 $ 2,500 60,000 TELEVISION partners. Atlanta City Channel - 26 Video Local April/May :30 $ 25,000 100,000 Hotel Partners - Guest Rooms Video Local April/May :30 $ 75,000 250,000 OUTDOOR ADVERTISING Based on our 2012 MARTA Signage Local April/May Bus Kings $ 22,000 3,965,404 marketing plan ad value is MARTA Web Local April/May Hotlinks $ 20,000 600,000 MARTA Video Local April/May SignPost $ 12,000 12,000,000 in excess of $250,000 with Street Banners Signage Local April/May over 19,000, 000 media SOCIAL MEDIA impressions. FaceBook Web Worldwide Ongoing x30 Mentions 14,000 Twitter Web Worldwide Ongoing x30 Mentions 5,800 APP Mobile Worldwide 5,000 Website Web Worldwide Ongoing Logo Link 414,000 TOTAL AUDIENCE/IMPRESSIONS $ 260,530 19,927,204 www.atlantafestivals.com 2013 05 Atlanta Jazz Festival
8 ------ Atlanta Jazz Festival Sponsorship Atlanta Jazz Festival offers a range of benefits to our sponsors which connects your brand to our audience through several unique vehicles: 31 Days of Jazz for the entire month of May, leading up to the weekend festival, each day AJF will highlight a special jazz event in a different venue in the city. Lounges, restaurants, museums and bars around the city host jazz lovers and expose their audiences to the culture through special performance engagements. Youth Jazz Band Competition Middle and High School jazz bands from all over Atlanta compete for a chance to win a scholarship prize and an opportunity to perform on the AJF main stage during the weekend festival. Neighborhood Jazz Series Atlantas City Council men host mini-jazz concerts in parks around the city each weekend in the month of May. The Neighborhood Jazz series presents jazz directly to the communities we serve, with attendance of 600-1000 residents at each event On Site Engagement The 3-day festival weekend presents an opportunity to reach over 250,000 people from the Atlanta metro area and throughout the southeast region. Through customized onsite engagements and a designated footprint, you can engage this captive audience to present your brand, sample new products or identify new customers. www.atlantafestivals.com 2013 06 Atlanta Jazz Festival
8 ------ Atlanta Jazz Festival Sponsorship SPONSOR BENEFITS Based on your level of sponsorship, we will customize an engagement plan that meets your brands interest in connecting with our audience. Packages can include the following benefits: ONSITE ENTITLEMENTS MEDIA ENTITLEMENTS Branded Hospitality Suite :60 sec ad run on festival website Branded 31 Days Special Event(s) Banner ad on AJF 2013 mobile app Branded Festival Footprint AJF Website linked sponsor page Customized signage and banners on festival grounds Social Media integration via AJF platforms Daily live stage mentions Logo in print, digital and broadcast ads Main stage presentation option by corporate Logo in outdoor ads representative Recognition in AJF press releases Distribution of paraphernalia to audience Logo and signage at AJF produced events Product Sampling Brand name on AJF merchandise Collateral included in VIP and artist gift bags :30 sec Jumbotron ads throughout each day HOSPITALITY VIP Festival Access Badges Festival Parking Passes Preview Event Invitations Late Night Jazz Tickets www.atlantafestivals.com 2013 07 Atlanta Jazz Festival
------ www.atlantafestivals.com A CUSTOMIZED EXPERIENCE Please contact us to design a customized sponsorship package to meet your budget and engagement needs. CONTACT US ON THE WEB Alex Delotch Davis ------------------------------------- ------------------------------------- City of Atlanta Office of Cultural Affairs Email: info@atlantafestivals.com 233 Peachtree Street, NE Harris Tower | Suite 1700 ------------------------------------- Atlanta, GA 30303 Facebook.com/atlantajazzfestival ------------------------------------- ------------------------------------- Phone: 404-546-6826 Twitter.com/atlantajazzfestival ------------------------------------- ------------------------------------- Email: addavis@atlantaga.gov Youtube.com/atlantajazzfestival ------------------------------------- ------------------------------------- Get in touch 08
THANK YOU ! FOR YOUR ATTENTION Alex Delotch Davis ------ ------ ------ (c) All right reserved , statistics & date Phone: 404-546-6826 Email: addavis@atlantaga.gov were correct at November 2012 data indicated are lorem ipsum dolor amet. 09 www.atlantafestivals.com

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Atlanta Jazz Festival 2013 Sponsorship Brief

  • 2. 8 ------ A Music Lifestyle Event 2012 marked 35 years for the Atlanta Jazz Festival. This special anniversary attracted over 250,000 people to Atlantas Piedmont Park over a 3-day holiday weekend. Since 1978, Atlanta has played host to luminary musicians, including Miles Davis, Dizzie Gillespie, Nina Simone and Ray Charles. 35 years later, we sustain that legacy welcoming Generation Next legends and the future of the culture in artists like Tito Puente, Jr., Esperanza Spalding, Grace Kelly and Robert Glasper. The festivals tremendous popularity is evidenced by its longevity as a gathering place for music lovers of all kinds. The AJF audience is as varied as the music itself. Two stages provide a musical variety appealing to Atlantas diverse population as well as visitors from all over the country who travel for this very special weekend. The AJF team works with our partners to create unique engagements that make this event more than a grand outdoor concert. From the Jazz Eco Village, to the Beer Garden to our family fun areas, the festival engages our audiences varied interests to make this a musical lifestyle experience like no other. www.atlantafestivals.com 2013 01 Atlanta Jazz Festival
  • 3. 8 ------ Generation Next Jazz AJF 2013 GENERATION NEXT PERFORMERS Atlanta Jazz Festival is known for bringing the best and brightest in Uri Gurvich contemporary and traditional jazz to Atlanta Tia Fuller Quartet from all over the world. The 2013 festival will focus Ambrose on an international roster Akinmusire of artists who are bringing something new and showcasing the evolution of the genre. Jose James www.atlantafestivals.com 2013 02 Atlanta Jazz Festival
  • 4. 8 ------ Atlanta Jazz Festival Demographics AJF AUDIENCE AJF attracts a diverse audience from throughout the Atlanta metro area and the southeast region. www.atlantafestivals.com 2013 03 Atlanta Jazz Festival
  • 5. 8 ------ Atlanta Jazz Festival Online AJF SOCIAL MEDIA INTEGRATION Atlanta Jazz Festival has successfully built a following on several digital media platforms that will be employed to promote every aspect of your engagement. The numbers here reflect supporters and patrons as of 2012, however these numbers are increasing daily as we continue to engage our audience throughout the year. www.atlantafestivals.com 2013 04 Atlanta Jazz Festival
  • 6. 35th Annual Atlanta Jazz Festival 2012 Audience/ Advertising Plan Format Coverage Run Time Length/ Specs Ad Value Impressions 8 ------ PRINT Spring Print Jazziz Print National Qtr Full Page $ 9,000 30,000 Web National April Banner $ 4,500 70,000 Web National May Banner $ 4,500 70,000 JazzTimes Print National April Full Page $ 4,540 75,000 Web National April Banner - 35,000 ATLANTA JAZZ Uptown Magazine Print Print/Web National National May May Full Page Full Page $ $ 4,540 25,000 75,000 300,000 FESTIVAL The Atlanta Tribune Print Print Local Local April May Half Page Full Page $ $ 3,000 5,000 35,000 35,000 MARKETING REACH The Atlanta Inquirer Print Local April Half Page $ 750 200,000 Print Local April /May Full Page $ 1,200 200,000 rollingout Print National April/May Full Page $ 10,000 1,000,000 In addition to the branded Rialto Theatre Print Local May Full Page $ 3,000 3,000 presentations, AJF will E-MARKETING JS108 Web Local April/May E-Blast x8 $ 5,000 40,000 work with your team to The Rigsby Group Web Local April/May E-Blast x8 $ 2,500 20,000 create impactful Atlanta Party Starters Web Local April/May E-Blast x8 $ 15,000 260,000 Candid Jazz Web National April/May Banner $ 5,000 50,000 marketing programs Atlanta Jazz Info Web Local April/May Banner $ 1,500 15,000 through our media Atlanta Jazz Info Web Local April/May E-Blast x8 $ 2,500 60,000 TELEVISION partners. Atlanta City Channel - 26 Video Local April/May :30 $ 25,000 100,000 Hotel Partners - Guest Rooms Video Local April/May :30 $ 75,000 250,000 OUTDOOR ADVERTISING Based on our 2012 MARTA Signage Local April/May Bus Kings $ 22,000 3,965,404 marketing plan ad value is MARTA Web Local April/May Hotlinks $ 20,000 600,000 MARTA Video Local April/May SignPost $ 12,000 12,000,000 in excess of $250,000 with Street Banners Signage Local April/May over 19,000, 000 media SOCIAL MEDIA impressions. FaceBook Web Worldwide Ongoing x30 Mentions 14,000 Twitter Web Worldwide Ongoing x30 Mentions 5,800 APP Mobile Worldwide 5,000 Website Web Worldwide Ongoing Logo Link 414,000 TOTAL AUDIENCE/IMPRESSIONS $ 260,530 19,927,204 www.atlantafestivals.com 2013 05 Atlanta Jazz Festival
  • 7. 8 ------ Atlanta Jazz Festival Sponsorship Atlanta Jazz Festival offers a range of benefits to our sponsors which connects your brand to our audience through several unique vehicles: 31 Days of Jazz for the entire month of May, leading up to the weekend festival, each day AJF will highlight a special jazz event in a different venue in the city. Lounges, restaurants, museums and bars around the city host jazz lovers and expose their audiences to the culture through special performance engagements. Youth Jazz Band Competition Middle and High School jazz bands from all over Atlanta compete for a chance to win a scholarship prize and an opportunity to perform on the AJF main stage during the weekend festival. Neighborhood Jazz Series Atlantas City Council men host mini-jazz concerts in parks around the city each weekend in the month of May. The Neighborhood Jazz series presents jazz directly to the communities we serve, with attendance of 600-1000 residents at each event On Site Engagement The 3-day festival weekend presents an opportunity to reach over 250,000 people from the Atlanta metro area and throughout the southeast region. Through customized onsite engagements and a designated footprint, you can engage this captive audience to present your brand, sample new products or identify new customers. www.atlantafestivals.com 2013 06 Atlanta Jazz Festival
  • 8. 8 ------ Atlanta Jazz Festival Sponsorship SPONSOR BENEFITS Based on your level of sponsorship, we will customize an engagement plan that meets your brands interest in connecting with our audience. Packages can include the following benefits: ONSITE ENTITLEMENTS MEDIA ENTITLEMENTS Branded Hospitality Suite :60 sec ad run on festival website Branded 31 Days Special Event(s) Banner ad on AJF 2013 mobile app Branded Festival Footprint AJF Website linked sponsor page Customized signage and banners on festival grounds Social Media integration via AJF platforms Daily live stage mentions Logo in print, digital and broadcast ads Main stage presentation option by corporate Logo in outdoor ads representative Recognition in AJF press releases Distribution of paraphernalia to audience Logo and signage at AJF produced events Product Sampling Brand name on AJF merchandise Collateral included in VIP and artist gift bags :30 sec Jumbotron ads throughout each day HOSPITALITY VIP Festival Access Badges Festival Parking Passes Preview Event Invitations Late Night Jazz Tickets www.atlantafestivals.com 2013 07 Atlanta Jazz Festival
  • 9. ------ www.atlantafestivals.com A CUSTOMIZED EXPERIENCE Please contact us to design a customized sponsorship package to meet your budget and engagement needs. CONTACT US ON THE WEB Alex Delotch Davis ------------------------------------- ------------------------------------- City of Atlanta Office of Cultural Affairs Email: info@atlantafestivals.com 233 Peachtree Street, NE Harris Tower | Suite 1700 ------------------------------------- Atlanta, GA 30303 Facebook.com/atlantajazzfestival ------------------------------------- ------------------------------------- Phone: 404-546-6826 Twitter.com/atlantajazzfestival ------------------------------------- ------------------------------------- Email: addavis@atlantaga.gov Youtube.com/atlantajazzfestival ------------------------------------- ------------------------------------- Get in touch 08
  • 10. THANK YOU ! FOR YOUR ATTENTION Alex Delotch Davis ------ ------ ------ (c) All right reserved , statistics & date Phone: 404-546-6826 Email: addavis@atlantaga.gov were correct at November 2012 data indicated are lorem ipsum dolor amet. 09 www.atlantafestivals.com