How do I turn my idea into a health app (and 10 things you might not have thought about)

Feb 1, 20131 like1,071 views

Presented at MCHIEC event Healthcare Apps - Maximising Impact on 1 Feb 2013 http://www.mchiec.org.uk/events/details/healthcare-apps-maximising-impact

How do I turn my idea
into a health app
(and 10 things you might
not have thought about)

Healthcare Apps – Maximising Impact
Liverpool, 1st February 2013
Devices 4 Limited. Registered in England & Wales.
Registered Charity No. 1135435. Registered Company No. 07110788. CONFIDENTIAL | www.d4.org.uk
Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK

20101214 MHIR presentation

Talk about 3 things

1. d4
2. The Idea  The App
3. 10 other things to think about

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 1

Introducing d4

Devices 4 Limited. Registered in England & Wales.
Registered Charity No. 1135435. Registered Company No. 07110788.
Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK

20101214 MHIR presentation

What is d4?

 Non-profit with registered charity status since April 2010
 Our mission is to improve patient care by placing modern
technology in the hands of doctors, nurses and other
health professionals
 Our strategy is to act as a central organisation that
enables the growing trend of consumerisation of
healthcare IT
– Hardware (e.g. mobile devices)
– Software (e.g. mobile applications)
– Leveraging bulk purchasing power from key suppliers
– Using a non-profit vehicle for trust and tax efficiency

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 3

Who am I, and why am I here?

 LinkedIn¹: “Consultant and entrepreneur”
 Frustrated patient (and friend to frustrated Doctors)
 d4
 Mersey Burns
 Regulation of Healthcare Apps: a practical guide²

1. http://uk.linkedin.com/in/jarss/
2. http://www.d4.org.uk/research/

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 4

Taking an idea,
making an app

Devices 4 Limited. Registered in England & Wales.
Registered Charity No. 1135435. Registered Company No. 07110788.
Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK

20101214 MHIR presentation

Take a moment

 Why are you doing this?

 What will it take?

 Who do you know?

 How much time, money, energy will you expend?

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 6

At least three things need to come together

The The
Idea Developer

The
Practitioner

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 7

Initial approach to developer – part 1

Hey, I’ve got this awesome
idea for an iPhone app,
wanna make it for me and
split it 50-50?

– Person with the idea

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 8

Initial approach to developer – part 2

Can you do all the work, so
I can take half the money?

– What the developer hears

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 9

Get practitioner involvement

[of the] apps identified, more
than half had no stated
medical professional
involvement… There are
significant concerns with
regard to the reliability of
information provided by apps
– A Comparison of the Reliability of
Smartphone Apps for Opioid Conversion
Haffey F, Brady RR, Maxwell S. (Jan 2013)
Drug safety : an international journal of
medical toxicology and drug experience

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 10

Health apps in context (as of Feb 1st 2013)

Catalogs
Weather
Food & Drink
Navigation
Social Networking
Medical 16,614
Finance
Photography
Healthcare & Fitness 20,649
News
Productivity
Sports
Reference
Music
Travel
Utilities
Business
Books
Lifestyle
Entertainment
Education
Games

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 11

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 12

Write your marketing plan now

 Choice is great – but bewildering
 There’s no quality control – yet
 Classification is superficial – and at worst
misleading
 Anyone can write a review – but that’s also a
problem
 But perhaps the biggest challenge is this:
Popular is not synonymous with Useful
© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 13

Prototype, Prototype, Prototype

 Paper mock-ups are
extremely powerful
– Pictures are worth a
1,000 words
– Will make it a lot
easier to write a spec
 Digital mock-ups aren’t
impossible
– Keynote / PowerPoint
 iMockup
– HTML/CSS  iUI
Iterate. Get feedback. Repeat.
© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 14

10 other things

Devices 4 Limited. Registered in England & Wales.
Registered Charity No. 1135435. Registered Company No. 07110788.
Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK

20101214 MHIR presentation

10 –tion! A simple checklist for an app novice

1. Innovation – how original is your idea?
2. Conversation – talk to the (right) people
3. Collaboration – open up the kimono
4. Evolution – make your app better
5. Legislation – get Limited!
6. Promotion – tell the world
7. Protection – for your (?) idea
8. Regulation – a medical device?
9. Revision – manage your rank
10. Dedication – stick at it. It’s worth it.

© 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 16

Like us on Follow us
Facebook.com on Twitter
/devices4 @devices4

Thanks for staying
to the end!

http://www.d4.org.uk

Connect
with me on
Devices 4 Limited. Registered in England & Wales. LinkedIn
Registered Charity No. 1135435. Registered Company No. 07110788.
Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK

20101214 MHIR presentation

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How do I turn my idea into a health app (and 10 things you might not have thought about)

1. How do I turn my idea into a health app (and 10 things you might not have thought about) Healthcare Apps – Maximising Impact Liverpool, 1st February 2013 Devices 4 Limited. Registered in England & Wales. Registered Charity No. 1135435. Registered Company No. 07110788. CONFIDENTIAL | www.d4.org.uk Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation

3. Introducing d4 Devices 4 Limited. Registered in England & Wales. Registered Charity No. 1135435. Registered Company No. 07110788. Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation

4. What is d4?  Non-profit with registered charity status since April 2010  Our mission is to improve patient care by placing modern technology in the hands of doctors, nurses and other health professionals  Our strategy is to act as a central organisation that enables the growing trend of consumerisation of healthcare IT – Hardware (e.g. mobile devices) – Software (e.g. mobile applications) – Leveraging bulk purchasing power from key suppliers – Using a non-profit vehicle for trust and tax efficiency © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 3

5. Who am I, and why am I here?  LinkedIn¹: “Consultant and entrepreneur”  Frustrated patient (and friend to frustrated Doctors)  d4  Mersey Burns  Regulation of Healthcare Apps: a practical guide² 1. http://uk.linkedin.com/in/jarss/ 2. http://www.d4.org.uk/research/ © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 4

6. Taking an idea, making an app Devices 4 Limited. Registered in England & Wales. Registered Charity No. 1135435. Registered Company No. 07110788. Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation

9. Initial approach to developer – part 1 Hey, I’ve got this awesome idea for an iPhone app, wanna make it for me and split it 50-50? – Person with the idea © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 8

11. Get practitioner involvement [of the] apps identified, more than half had no stated medical professional involvement… There are significant concerns with regard to the reliability of information provided by apps – A Comparison of the Reliability of Smartphone Apps for Opioid Conversion Haffey F, Brady RR, Maxwell S. (Jan 2013) Drug safety : an international journal of medical toxicology and drug experience © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 10

12. Health apps in context (as of Feb 1st 2013) Catalogs Weather Food & Drink Navigation Social Networking Medical 16,614 Finance Photography Healthcare & Fitness 20,649 News Productivity Sports Reference Music Travel Utilities Business Books Lifestyle Entertainment Education Games 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 11

14. Write your marketing plan now  Choice is great – but bewildering  There’s no quality control – yet  Classification is superficial – and at worst misleading  Anyone can write a review – but that’s also a problem  But perhaps the biggest challenge is this: Popular is not synonymous with Useful © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 13

15. Prototype, Prototype, Prototype  Paper mock-ups are extremely powerful – Pictures are worth a 1,000 words – Will make it a lot easier to write a spec  Digital mock-ups aren’t impossible – Keynote / PowerPoint  iMockup – HTML/CSS  iUI Iterate. Get feedback. Repeat. © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 14

16. 10 other things Devices 4 Limited. Registered in England & Wales. Registered Charity No. 1135435. Registered Company No. 07110788. Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation

17. 10 –tion! A simple checklist for an app novice 1. Innovation – how original is your idea? 2. Conversation – talk to the (right) people 3. Collaboration – open up the kimono 4. Evolution – make your app better 5. Legislation – get Limited! 6. Promotion – tell the world 7. Protection – for your (?) idea 8. Regulation – a medical device? 9. Revision – manage your rank 10. Dedication – stick at it. It’s worth it. © 2013 d4  www.d4.org.uk 20130201 Liverpool HIEC 16

18. Like us on Follow us Facebook.com on Twitter /devices4 @devices4 Thanks for staying to the end! http://www.d4.org.uk Connect with me on Devices 4 Limited. Registered in England & Wales. LinkedIn Registered Charity No. 1135435. Registered Company No. 07110788. Registered Office: 275 Wandsworth Bridge Road, London, SW6 2TX, UK 20101214 MHIR presentation

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How do I turn my idea into a health app (and 10 things you might not have thought about)

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