20130225 nsgi cmidyear
Download as PPTX, PDF
0 likes455 views
This document discusses Chris Anderson's concept of "free" as it relates to digital goods and services. It outlines four business models for "free": direct cross-subsidies, three-party markets, freemium, and non-monetary markets. The models are shifting from scarcity to abundance as digital goods can be reproduced nearly infinitely at little to no cost. While companies may struggle to profit from free goods directly, the models find ways to do so through other revenue streams or non-monetary exchanges. Ultimately, businesses will be forced to compete with free in many industries and figure out new management and decision-making approaches as a result.
20130225 nsgi cmidyear
- 1. Free: What does that really mean? Learon Dalby Senior VP Business Solutions 2/25/2013 NSGIC 2013 MIDYEAR MEETING February 24 - 28, 2013 Loews Annapolis Hotel 126 West Street, Annapolis, MD 21401
- 2. iTunes: Free YouTube: Anderson overview Amazon: $6.40 https://summaries.com/index/Free.pdf CHRIS ANDERSON is the editor-in-chief of Wired magazine
- 3. Free: The Future of a Radical Price The new form of Free is based on the economics of bits, not atoms.
- 4. Free: The Future of a Radical Price The simple and undeniable fact is free is an attractive price point. It will be the basis for many a business model in the future because the abundance of digital markets is a given, not an option.
- 5. History Free: The Future of a Radical Price Four basic business models of Free Direct cross-subsidies Three-party markets Freemium Non-monetary markets http://files.myopera.com/jdlien/blog/cross_subsidy.png
- 6. History Free: The Future of a Radical Price Four basic business models of Free Direct cross-subsidies Three-party markets Freemium Non-monetary markets http://files.myopera.com/jdlien/blog/cross_subsidy.png
- 7. History Free: The Future of a Radical Price Four basic business models of Free Direct cross-subsidies Three-party markets Freemium Non-monetary markets http://esportsbusiness.com/wp-content/uploads/2012/06/three-party.png
- 8. History Free: The Future of a Radical Price Four basic business models of Free Direct cross-subsidies Three-party markets Freemium Non-monetary markets http://esportsbusiness.com/wp-content/uploads/2012/06/three-party.png
- 9. History Free: The Future of a Radical Price Four basic business models of Free Direct cross-subsidies Three-party markets Freemium Non-monetary markets http://www.turinomia.es/wp-content/uploads/2011/10/modelo-freemium-turinomia.png
- 10. History Free: The Future of a Radical Price Four basic business models of Free Direct cross-subsidies Three-party markets Freemium Non-monetary markets http://www.turinomia.es/wp-content/uploads/2011/10/modelo-freemium-turinomia.png
- 11. History Free: The Future of a Radical Price Four basic business models of Free Direct cross-subsidies Three-party markets Freemium Non-monetary markets http://files.myopera.com/jdlien/blog/non-monetary.png
- 12. History Free: The Future of a Radical Price Four basic business models of Free Direct cross-subsidies Three-party markets Freemium Non-monetary markets http://files.myopera.com/jdlien/blog/non-monetary.png
- 13. Freeconomics Free: The Future of a Radical Price Scarcity Abundance You have to get permission Rules Anything goes We know whats best Social Model You know whats best Business model Profit Figure it out as we go Top-down Decision Process Bottom-up Command and control Management Out of control
- 14. Free: The Future of a Radical Price If you make a digital product, realize sooner or later its going to be free You cant stop free Understand that sooner or later youre going to be forced to compete with free in your industry Dont forget free inevitably ends up making some things more valuable https://summaries.com/index/Free.pdf
- 18. Considerations Data Hardware Software
- 19. Total Cost of Ownership
- 20. Contact Information Learon Dalby Senior VP Business Solutions @learondalby ldalby@sanborn.com