The document summarizes plans for the EU Sustainable Energy Week taking place from June 24-28, 2013 in Brussels. It discusses the high-level policy conference, including 42 conferences over 3 days in two buildings and 20 exhibition stands. It also outlines support that will be provided to organizers of over 250 energy day events across 26 countries, including communication tools, an online platform, and promotion. Details are provided on registration, branding, interpreting services, and coordinating with the event secretariat.
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20130521 second coordination meeting presentation final
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EUSEW 2013: State of Play
Alessandra Pertot
Communication Officer
Executive Agency for Competitiveness and
Innovation (EACI)
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High Level Policy Conference 2013
• 25-27 June 2013
• 42 conferences in two buildings
– Charlemagne
– Committee of the Regions/ Van Maerlant
• 20 exhibition stands plus media exhibition
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EUSEW 2013: 250+ published events
• 100 in Brussels (including HLPC sessions)
• 150+ events in 26 countries
• Hundreds more to come in the coming weeks
(2012 = 500 events published in the last two
weeks prior to EUSEW)
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Sustainable Energy Europe & ManagEnergy Awards 2013
• Launch 27 November 2012, with submission deadline 8 March 2013
• 224 projects submitted for SEE (of which 82 for ManagEnergy)
• Jury meeting to select a winner for each of the 6 categories
• Promotion of nominees will begin the last week of May 2013
• Winners will be announced – Awards Ceremony – 24 June 2013
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2013 Awards Ceremony: Monday 24 June, 19:30
• To be held in VIAGE Theatre, Galerie Anspach, Brussels
• Entrance from Place de la Monnaie, near Metro de Brouckère
• 2 invitations for each Brussels-based Energy Day organiser
• A reception will follow for winners and around 300 attendees
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Printed communication tools (I)
• Can be ordered by Energy Day Organisers in
Brussels for their participants
• Communication tools will be delivered in one bag
containing:
– One flyer
– One copy of the conference programme
– One notepad
– One pen
– Post-its
• Two copies of EUSEW Campaign poster (A1
format) to be displayed at Organisers’ venue
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Printed communication tools (II)
• Number of bags to be ordered by
Wednesday, 12 June
• Order template to be filled in by Organisers to be
shared by the EUSEW Secretariat
• Requests will be accommodated to the extent
possible
• Delivery of bags to organisers on Thursday, 20
June and Friday, 21 June
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Promotion of Energy Days
• Share your outcome with the EUSEW secretariat
– energydays@eusew.eu
• Get involved in social media actions
– http://twitter.com/euenergyweek
– http://facebook.com/euenergyweek
• Enhance the visibility of your event
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Feedback on Energy Days
• Your visibility = EUSEW visibility
– Feedback form to be sent to organisers
– Request for pictures, videos,
communications
– Content quickly and frequently shared on
EUSEW social media
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Deadlines
• Printed programme (Brussels only):
Deadline: 23 May
• Registration of Energy Days: 10 June
• Order of promotional material: 12 June
• Registration of attendees: 19 June c.o.b.
Help needed? pln@eusew.eu
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Interpretation, Web streaming
• Events with interpretation/ web streaming:
Please send your ppt presentations to
in@eusew.eu by 19 June.
• Working hours of interpreters (no flexibility):
– 09:00-13:00
– 14:30-18:30
• Web streaming services available only at the
Gasperi Room (Charlemagne Building); event
organisers can use their own web streaming
equipment.
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Timing of Conferences (2)
• Morning sessions can start later, but will miss
welcome coffee
• All morning sessions to finish no later than 13:00
• All afternoon sessions must start at 14:30
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Coordination with the EUSEW Secretariat
• If you expect a VIP to attend your event,
please let us know!
• Please keep us informed about private
receptions you are planning to organise!
ilka.neumann@eusew.eu
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Production of nameplates
• Event organisers to print their own
nameplates
• Nameplate holders will be provided
• Possibility of on-site printing in case of last-
minute changes
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Registration
ALL HLPC event organisers must register
their participants via the EUSEW online
registration system
Badges
• Registration desks at Charlemagne/ Committee
of the Regions building
• Badges are valid in all HLPC buildings
• On-site registration facilities
• Please make sure that speakers and staff are
registered!
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Organisers’ duties
• Please clean up material (brochures,
posters, pull-ups, …) in and outside
the room immediately after your
event.
• Organisers must take back all
material; no recycling facilities
provided.
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Conference Assistants
One conference assistant per room,
available 1/2h before the conference for:
•Installation of material
•Last-minute printing of name plates
•Calling technical assistance if needed
Conference assistants will not stay in the rooms
during sessions.
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Opening Hours, set-up
• Building/ registration opens at 8:00
• Registration closes at 17:30
• Set-up of conference rooms
– Morning sessions: 8:00 to 9:00
– Afternoon sessions: 13:30 to 14:30
• Exhibition: Set-up on Monday 24 June, as of
10:30
• Please note that stands need to be manned for
three days!
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Signposting
Please provide us with the final title of your event
by Thursday 23/05.
The title indicated will be used for
•Signposting
•Printed programme
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Media relations activities (1)
• Invitation of up to 20 specialised journalists
• Targeted media programme focusing on
24, 25 and 26 June
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Media relations activities (2)
• Targeted media programme including:
– Media event
– Side events
– Sustainable Energy Europe Awards Ceremony
– Media roundtable
– Specific sessions of the HLPC
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Boosting media exposure
• Media partners
• On-site: Press packs and media desk
• Online: press corner – videos, success stories,
photos, press releases
• Press release template for Energy Day organisers
• Deadline for inclusion in press pack: 17 June
• Contact: media.relations@eusew.eu
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#EUSEW13 Social Media Strategy Boosting Audiovisuals
Call for videos to #EUSEW13 stakeholders
Show your contribution in 1 Minute VIDEO
How is your project, organisation, upcoming event or just daily individual
action contributing to a more sustainable Europe?
Illustrate + quote #EUSEW13 slogan
Every action counts, individual contributions are key
Link your contribution to EUSEW slogan
#EUSEW13 Social Media Action: call for videos
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#EUSEW13 Social Media Action
•Audio-visual production handy guide available soon
•Deadline: Your earliest convenience (final: 20 June 2013)
•All videos will be on EUSEW TV, Facebook and Twitter
Promote your organisation, project or event
and let your creativity flow!