2013gameonorion
Download as PPT, PDF
0 likes220 views
Toni Blake has over 30 years of experience in the multifamily housing industry, beginning her career onsite in 1978. She has designed custom training programs, toured as a professional speaker in over 50 cities per year, and also toured as a professional comedienne from 1992 to 1998. She won the Multifamily PRO Industry Legend Award in 2008 and was voted one of three recognized Marketing Gurus by members of the National Apartment Association. The document provides an overview of Toni Blake's background and experience in the multifamily housing industry.
2013gameonorion
- 2. Your Presenter: National Speaker Toni Blake Began her career onsite in 1978 Designed custom multifamily training programs 1984 - 2013 Tours as a professional speaker to over 50 cities each year Toured as a professional comedienne 1992 - 1998 Winner Multifamily PRO Industry Legend Award 2008 Voted by members of the NAA as one of 3 recognized Marketing Gurus
- 4. We influence each other!
- 8. Take every opportunity! Stay THIRSTY!
- 9. looks for the BEST way not the EASY way!
- 10. MAINSTREAM - people take the easy way!
- 14. People can feel your emotions! (up to 12 feet away)
- 17. Raised levels of cortisol for prolonged periods can damp down your immune system and decrease the number of brain cells so impairing your memory. It can also affect your blood pressure and the fats in your blood making it more likely you will have a heart attack or stroke. leased ortisol to re sc Stress cause rmful lood with ha Into your b rain ects on the b eff
- 18. Stop to de-stress before you take on a big problem Eat Chocolate Go walk an apartment Play your favorite up-beat song Take a 3 minute breathing break Count 10 things you are grateful for Look at a picture of someone you love Spend a few moments in a happy thought
- 20. Happy is YOUR job!
- 21. What lights you UP? 21
- 22. Whats in your cup?
- 25. Creative Resources The Awe-Manac provides daily forecasts and directives to help readers make life more creative, amusing, gratifying, and extraordinary every day of the year! You dont need to think just read & select a good idea! Expand your creative resources Expand your ideas!
- 27. THIS CARD MAY BE KEPT UNTIL NEEDED AND IS NON-TRANSFERABLE GET OUT OF JAIL FREE Date issued: ___ /___ / ___ Issued to: _______________________________________ Issued by:___________________________ Issued for: _________________________ ________________________________________________________________________
- 28. MAY BE SUBJECT TO SCHEDULING RESTRICTIONS MUST BE USED WITH MANAGEMENT APPROVAL Employee: _________________________ Issued by:___________________________ Lunch time: ___ : ___ to ___ : ___ Date: ____ /____ / _____
- 29. MAY BE SUBJECT TO SCHEDULING RESTRICTIONS MUST BE USED WITH MANAGEMENT APPROVAL mployee: _________________________ start time: ___ : ___ for Date: ___ /___ / ___ ued by:___________________________ Issued for: _________________________ ______________________________________________________________________
- 32. 1. Build a list of 10 I AM strengths and positive attributes . 2. List 5 I AM attributes you now demonstrate in your life. 3. List 5 I AM attributes you want to develop into your life.
- 35. What key factors build positive relationship? By Gary Chapman
- 36. Thank you . . . Youre appreciated . . . Your cooperation matters . . . Youre a part of . . . What key factors build positive relationship?
- 38. Add value to your words with professional graphics Type in your comment
- 39. Add the bookmarklet for easy access! Then choose a presentation style
- 42. therr oothe !! Ann itee A S it REE S FFREE Recitethis.com Your typing turned to FREE graphic art!
- 43. Encourage people to be a good will ambassador for their community.
- 44. Here are a few to share Game ON!
- 45. Thank you . . . Youre appreciated . . . Your cooperation matters . . . You are a part of . . . What 4 messages will you build first?
- 46. What 4 new ways will you share words of affirmation with your residents. Email Print / Card Facebook Twitter Pinterest
- 47. I found these 4 fun ways you can share words of affirmation with your staff.
- 48. W Edit your pictures with cool effects! NE
- 49. I built custom digital graphics!
- 50. I built custom digital graphics for you!
- 52. Share fun photo editing apps to inspire your residents to take more photos! Incredabooth
- 53. Diptic
- 54. Redstamp
- 55. Wordsfoto
- 56. Age of the Customer Age of Information Age of Distribution Age of Manufacturing Ford, RCA, P&G Boeing GE Wal-Mart, Toyota UPS, CSX Amazon, Google Intuit, IBM Amazon, Apple, Microsoft, The Donaldson Group
- 57. What matters with the Apartment Customer Service Experience
- 58. Being likable is no longer an option its on the WWW Age of the Customer
- 59. What matters to your customer! Age of the Customer
- 60. Just Customers Prerogative J.C. Penney spent $170 Million to install the Johnson Team Spent over $1 billion on new marketing and the customer didn't even pay attention. During the short stint of Johnson as CEO, share lost more than 50% of their value JC Penny stock saw its greatest one-day loss in its 74-year history 2013 - For the quarter, JC Penney reported a net loss of $552 million Total revenue was down to $3.02 billion
- 61. NO NO YES YES Each experience adds or subtracts to our relationship equity. Relationship Equity = customer loyalty, retention and profit!
- 62. If Experience is the greatest Teacher ... Have any of these guys taught you a lesson? Johnny, Jack or Jose?
- 64. How do you get them to dream about you?
- 65. Age of the Customer People dont always remember what you did, They remember how you made them feel. Feelings record memories as experience and become building blocks for relationship.
- 68. Dont just show an apartment show the value of living in your community. Teach Value! We cant assume that future residents already know the value of living in your community.
- 69. NEW RESIDENT MOVE-IN APARTMENT COMMUNITY SERVICE REQUEST/ RENT SOCIAL NEWS / EVENTS SERVICE CHECK / /RENEWAL SERVICE CHECK RENEWAL
- 70. NEW RESIDENT MOVE-IN 1. Celebration Station 2. New Resident Packet 3. Move-in Day Gift/Tour SERVICE REQUEST/ RENT 1. Service Request 2. Office Visit 3. Rent Payment SERVICE CHECK / /RENEWAL SERVICE CHECK RENEWAL 1. Service Check-up 2. Renewal Invitation 3. Renewal Celebration APARTMENT COMMUNITY 1. Apartment Quality 2. Amenity Maintenance 3. Area Business Coupons SOCIAL NEWS / EVENTS 1. Social Media 2. Resident Newsletter 3. Social Events
- 71. When you become a resident Experience Christmas Morning Celebration Station
- 72. When you become a resident experience a welcome to the neighborhood along with helpful details and coupons for the move-in! Your new resident packet should include: helpful tips on moving. Branded Movers Guide 101 tips from movers-edge.com Open me first BOX labels Area information Moving Coupons Utility set-up instruction Welcome letter from * CAMP Welcome Gifts from * CAMP * CAMP: Cooperative Area Marketing Partners Thoughtfulness
- 73. When you are search for a new home Meet Charlie! Why not have a moving mascot! All the information, ideas and tips are from Charlie! : Your new packet from Charlie should include helpful tips Branded Movers Guide 101 tips from movers-edge.com Printed change of address labels Open me first BOX labels Area information Moving Coupons Utility set-up instruction Welcome letter from * CAMP Welcome Gifts from * CAMP Thoughtfulness
- 74. Thank you for considering joining our Cooperative Area Marketing Partners The fastest way to grow an economy is by establishing new households! Every month our apartment community tours area visitors and establishes new residents in our area.
- 75. Cooperative Area Marketing Partners Together lets move our economy forward! Together lets move our economy forward! There is no fee for participating. There is no fee for participating. We simply want to connect our residents We simply want to connect our residents to great places to to great places to buy ,,eat & shop locally! buy eat & shop locally! Every month we tour area visitors who become residents of our apartments. CAMP connects your business with: Future Residents/ Area Visitor Resident / Area Resident
- 76. Connect your business with Area Visitors! Connect your business with Area Visitors! While visitors are touring the area they may want to enjoy your goods & services! While visitors are touring the area they may want to enjoy your goods & services! Bring us your shopping bags with your logo to add to each apartment. We will let customers know you are near-by Bring us your current coupon or marketing special customers can pick up and shop with you today and later as a resident! Bring us your business Card / to-go-menu, take-home brochure and marketing postcard to add to each apartment for the future visit is use in doing business with you.
- 77. Connect with NEW Residents! Connect with NEW Residents! Bring us a special ONE TIME Welcome Gift for your new customer! Leave your name and number with new resident with branded marketing tools like pens, magnets, pads, coffee cups or other logo merchandize! Print a Welcome Letter introducing your services and team.
- 78. Thanks you for joining our Cooperative Area Marketing Partners Coupons Coupons Shopping bags with logo Shopping bags with logo Brochures Brochures Business cards Business cards menu //flyer menu flyer Logo merchandise Logo merchandise Welcome Letter Welcome Letter ONE TIME Gift for new resident ONE TIME Gift for new resident Bring your marketing by our community today so you can join our tour and connect with area visitors and future residents. Together we will attract great new residents to this area!
- 79. This is ready for This is ready for you at you at 際際滷share.net 際際滷share.net
- 80. When you become a resident experience Cooperative Area Marketing Partners
- 81. When you become a resident experience Cooperative Area Marketing Partners
- 82. When you become a resident experience Cooperative Area Marketing Partners
- 83. When you become a resident experience move-in day acts of kindness Add fresh ice to the freezer with this note so the new resident knows that the ice was made fresh for them. Thoughtfulness
- 84. When you become a resident experience move-in day acts of kindness Place some water in the refrigerator with this note! Thoughtfulness
- 85. Begin by adding a positive atmosphere!
- 89. This image has been changed to sepia to show the lack of color we have in apartments. It actually blends with other photos in FULL COLOR!
- 93. Pink and White pampass grass, rose fountain, cotton candy, purple love, northern lights and even Diamond grasses
- 100. Build a positive message and take control of your reputation! 息 2013 Apartment All Stars. All Rights Reserved. ApartmentAllStars.com
- 107. Build a music video to your online marketing!
- 108. The program has ready-to-use video graphics & music. Upload photos Upload photos Add text Add text Pick the music & style! Pick the music & style!
- 109. Upload your Music Video Brochure To Youtube to share!
- 110. Upload your Music Video Brochure from Youtube to 際際滷share.net
- 111. Pin your 際際滷share.net presentation with your Youtube inside of the Animoto Music Video Brochure! It shows the images & the video!
- 112. Add your campaign Add your campaign images to your images to your Yelp page! Yelp page!
- 115. July 2012 July 2011
- 116. July 2011 July 2012
Editor's Notes
- #73: Send a Movers Guide branded and unbranded
- #92: http://www.krcrock.com/ecom/index.php?main_page=product_info&cPath=71_102&products_id=4458&zenid=da7pb8nmm7u7adqj1ifc16tnp2
- #94: Pink and White pampass grass, rose fountain, cotton candy, purple love, northern lights and even Diamond grasses
- #97: Home made notes
- #98: www.Myfacesticker.com