Mind the Gap, Please. Connected Products and their Context
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This document discusses connected products and the importance of context. It notes that as products become more connected through technologies like the Internet of Things, consideration must be given to where smart capabilities are placed. Products should solve problems from the beginning and connectivity should not be the primary selling point but rather how it creates a better product. The document urges those developing connected products to be mindful of these strategies.
![Today I would insist on
doing hardware with a
service. Im involved in two
new hardware companies, []
both of them rely on services
attached to a device. In my
opinion, a service attached to
a device is the main reason to
go into hardware.
Christoph Maire,
Angel Investor](https://image.slidesharecdn.com/20140503thingscon-140506072500-phpapp01/85/Mind-the-Gap-Please-Connected-Products-and-their-Context-32-320.jpg)
Mind the Gap, Please. Connected Products and their Context
- 1. MIND THE GAP, PLEASE CONNECTED PRODUCTS AND THEIR CONTEXT MARTIN SPINDLER | @mjaysMARTIN SPINDLER | @mjays
- 2. 1.5 GFLOPS
- 3. 1.5 GFLOPS
- 4. 2.9 GFLOPS
- 6. INTERNET OF THINGS INDUSTRIAL INTERNET INTERNET OF EVERYTHING
- 7. INDUSTRY 4.0 INTERNET OF CUSTOMERS WEB SQUARED
- 9. Boil your kettle with your smart phone, anywhere in your home.
- 13. Masdar City
- 14. New Song-Do City
- 18. TITLE TEXT ! MARTIN SPINDLER | @mjays X10 Powerhouse for C64 1986
- 22. TITLE TEXT ! MARTIN SPINDLER | @mjays
- 23. By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.
- 28. FRIDGES 14 YEARS CARS 12 YEARS SMART PHONES 2 YEARS REPLACEMENT CYCLES
- 30. 5MB in the mid-70s ! ! How much does your software update weigh?
- 32. Today I would insist on doing hardware with a service. Im involved in two new hardware companies, [] both of them rely on services attached to a device. In my opinion, a service attached to a device is the main reason to go into hardware. Christoph Maire, Angel Investor
- 34. By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.
- 36. I sort of regard the network as being like the next generation of electricity: it will end up hitting all products sooner or later. But we wont really think about them as being networked products, in the way we dont think about things as electrical products. Matt Webb, BERGcloud
- 37. BE MINDFUL WHERE YOU PUT THE SMARTS 1/3
- 38. SOLVE A PROBLEM FROM DAY ONE 2/3
- 39. DONT SELL CONNECTIVITY SELL A BETTER PRODUCT 3/3
- 40. THANK YOU, AND GOOD LUCK. MARTIN SPINDLERMARTIN SPINDLER | @mjays
- 41. MARTIN SPINDLER | @mjays MARTIN SPINDLER STRATEGY CONSULTANT ! hello@martinspindler.net twitter.com/mjays