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2014 church-and-social-media-issachar-conference

J
Jason Kyle Scott

In today's new ministries, the presentation answers whether or not the church should engage in social media, with whom it should engage and the basics of engagement. I also touch on potential pitfalls and the unintended consequences of social endorsement. There are businesses that will benefit from this presentation's section on "social endorsement" from a communications perspective, as well as, delineating the difference between organizational and leadership social accounts.

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Is it okay for the church to have a Facebook, Twitter, Instagram or other social media account?
Introduction Sold my 1st Ad banner in 1994 Put together my 1st Internet conference in 1995 Ran my own dot com for 5 years, before I sold it in 2003 Interactive and Public Relations Director Started volunteering here at Summit in 2009
2014 church-and-social-media-issachar-conference
Learning Objectives Understand what you are up against Understand the opportunity Carve out a basic strategy
Understand what you are up against Objective #1
The Noise Estimated 30,000 marketing messages per day (Forbes, 2011) 55% of adults in U.S. have a smartphone (comScore, 2014) Access our smartphones 150 times per day (Meeker Report, 2014) 60% of social media time takes place on smartphones and tablets (Business Insider, 2014)
Engagement 55% of Internet traf鍖c originates from Mobile devices (comScore, 2014) 47% of all Internet traf鍖c comes from Mobile Apps (comScore, 2013) Facebook is the #1 mobile app with a 76% user reach
There is a War for your attention
Moving Beyond the Pulpit Using the other 164 hours in the week to talk with your Partners
Understand the opportunity Objective #2
2014 Social Network Users Facebook Twitter Instagram Google + 0 300000000 600000000 900000000 1200000000
Who uses social media? Simple Answer: We do. 73% of Black/Non-Hispanic Internet Users access social media sites (Pew Research, 2013) 75% have a college degree 68% have a household income of $75,000 or more
1 Corinthians 9 22To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some. ! 23I do all this for the sake of the gospel, that I may share in its blessings.
Social Media Engagment @iamdrjazz Twitter: 22,000 followers Facebook: 51,000 Likes Instagram: 20,000 followers @samchand Twitter: 50,500 followers @van_moody Twitter: 24,400 followers
On Twitter follow: @themountbishop @eldervkbrown @themountleads
Basic Strategies Objective #3
Relationships Open a dialogue Amplify your voice and message Build a platform independent of location, corporate size or budget
Getting started Sign up for your accounts using the same handle Choose one social platform and dedicate yourself to it for 3 months Post on a consistent schedule or around the same time of day
Each platform has its strength Facebook lends itself to longer post and content sharing Twitter invokes quick calls to action and can direct followers to your content on other platforms Instagram is very visual, but can be used to promote and give an insider look at your relationships Youtube allows for long format video and archiving of key sermons and/or events
Avoid Unintended Outcomes Recognize the need for a corporate social account and a personal account for your leaders Please understand that a like, retweet, favorite etc. is a social endorsement As a leader, review beyond a single post before you favorite
Homework Understand the Viral effect of Social media (sharing) Identify what type of user you want to become: a Creator, Curator, or Power User (each can create a strong following)
Quick Review Understand what your up against More people are using mobile devices to access the Internet; change your strategies accordingly Meet your Partners where they reside Social Media is an opportunity to start a one to many dialogue Dont overthink a strategy Pick a social network and start posting consistently
Twitter: @jasonkylescott LinkedIn: linkedin.com/in/jasonkylescott Web: calldoctorsos.com Q&A

More Related Content

2014 church-and-social-media-issachar-conference

  • 1. Is it okay for the church to have a Facebook, Twitter, Instagram or other social media account?
  • 2. Introduction Sold my 1st Ad banner in 1994 Put together my 1st Internet conference in 1995 Ran my own dot com for 5 years, before I sold it in 2003 Interactive and Public Relations Director Started volunteering here at Summit in 2009
  • 4. Learning Objectives Understand what you are up against Understand the opportunity Carve out a basic strategy
  • 5. Understand what you are up against Objective #1
  • 6. The Noise Estimated 30,000 marketing messages per day (Forbes, 2011) 55% of adults in U.S. have a smartphone (comScore, 2014) Access our smartphones 150 times per day (Meeker Report, 2014) 60% of social media time takes place on smartphones and tablets (Business Insider, 2014)
  • 7. Engagement 55% of Internet traf鍖c originates from Mobile devices (comScore, 2014) 47% of all Internet traf鍖c comes from Mobile Apps (comScore, 2013) Facebook is the #1 mobile app with a 76% user reach
  • 8. There is a War for your attention
  • 9. Moving Beyond the Pulpit Using the other 164 hours in the week to talk with your Partners
  • 11. 2014 Social Network Users Facebook Twitter Instagram Google + 0 300000000 600000000 900000000 1200000000
  • 12. Who uses social media? Simple Answer: We do. 73% of Black/Non-Hispanic Internet Users access social media sites (Pew Research, 2013) 75% have a college degree 68% have a household income of $75,000 or more
  • 13. 1 Corinthians 9 22To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some. ! 23I do all this for the sake of the gospel, that I may share in its blessings.
  • 14. Social Media Engagment @iamdrjazz Twitter: 22,000 followers Facebook: 51,000 Likes Instagram: 20,000 followers @samchand Twitter: 50,500 followers @van_moody Twitter: 24,400 followers
  • 17. Relationships Open a dialogue Amplify your voice and message Build a platform independent of location, corporate size or budget
  • 18. Getting started Sign up for your accounts using the same handle Choose one social platform and dedicate yourself to it for 3 months Post on a consistent schedule or around the same time of day
  • 19. Each platform has its strength Facebook lends itself to longer post and content sharing Twitter invokes quick calls to action and can direct followers to your content on other platforms Instagram is very visual, but can be used to promote and give an insider look at your relationships Youtube allows for long format video and archiving of key sermons and/or events
  • 20. Avoid Unintended Outcomes Recognize the need for a corporate social account and a personal account for your leaders Please understand that a like, retweet, favorite etc. is a social endorsement As a leader, review beyond a single post before you favorite
  • 21. Homework Understand the Viral effect of Social media (sharing) Identify what type of user you want to become: a Creator, Curator, or Power User (each can create a strong following)
  • 22. Quick Review Understand what your up against More people are using mobile devices to access the Internet; change your strategies accordingly Meet your Partners where they reside Social Media is an opportunity to start a one to many dialogue Dont overthink a strategy Pick a social network and start posting consistently