What's working on the web and why? - PMDMC, July 2014
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Strategies that are driving traffic to public media digital efforts. Panel includes Nicholas White, Co-Founder and CEO, The Daily Dot, Jennifer Strachan, Executive Media Strategist and Jennifer Brandel, Senior Producer, Curious City, WBEZ
What's working on the web and why? - PMDMC, July 2014
- 1. What’s Working on the Web and Why? Nicholas White Co-Founder and CEO, The Daily Dot Jennifer Strachan Independent Media Consultant Jennifer Brandel Sr Producer, Curious City WBEZ Tim Olson VP Digital Media and Education, KQED @desertbunny @jkstrachan @JnnBrndl @TimOlsonSF
- 2. Live Stream
- 3. Video
- 4. News 2.8m - WBUR 3.2m - WNYC 540k – newsworks.org 400k – newsworks.org
- 5. Tom Hjelm - VP, Business Development & Chief Digital Officer • Data news (related to headlines)
- 6. Suzanne Marmion Dir. of News & Editorial Strategy • Original reporting • Investigative reports • Search • 650k/visits, 1.1pvs/month
- 9. Travis Daub – Creative Director • Biggest daily traffic driver • Posts do better than broadcast pieces put online • High ROI
- 10. Tim Olson, VP Digital Media • 275k pageviews/month • (/news 45k)
- 11. Verticals
- 12. xxxxxx John Davidow – Executive Editor, WBUR • Most trafficked • 675k uniques, 925k pagviews/month • Secret sauce: Carey Goldberg & Rachel Zimmerman • NPR rotator and Facebook support • Weekly segment during Radio Boston
- 13. Tim Olson, VP Digital Media • Most trafficked • 625k uniques, 900k pagviews/month • Secret sauce: Tina Barseghian • One original post/day • Authority
- 14. Serial online video series • Serial • You Tube tactics • Fans trump audience
- 15. Arts Guides Jason Parker, Digital Media Strategist Public Broadcasting Atlanta • 220,000 page views • 56,000 individuals • 30% growth from prior year 75% traffic from Google • Mobile traffic is up by 64% • Fully funded, donors and underwriting Tim Olson, VP Digital Media & Education • 100 page views • 80,000 individuals • 43% mobile • Foundation support
- 16. Resources - @TimOlsonSF Continual • NPR’s Social Media Desk Tumblr • Neiman Lab - niemanlab.org • Public Media Scan (from AIR) • Media Shift • (Re)Structuring Journalism Articles • What if Quality Journalism Isn’t? • Goat Must Be Fed • Stock + Flow • Why Audio Never Goes Viral • Why Digital Tools are Missing in Most Newsrooms • What You Think You Know About the Web is Wrong Reports • KPCB Internet Trends Report • NY Times Innovation Report
- 17. Jennifer Brandel Sr Producer, Curious City WBEZ
- 19. Nicholas White Co-Founder and CEO, The Daily Dot
- 20. Nicholas White Co-Founder and CEO, The Daily Dot Jennifer Strachan Independent Media Consultant Jennifer Brandel Sr Producer, Curious City WBEZ Tim Olson VP Digital Media and Education, KQED @desertbunny @jkstrachan @JnnBrndl @TimOlsonSF
Editor's Notes
- #3: Public radio #5 in triton webcast metrics Streaming made up 6.4% of all live listening in Fall 2013 - NPR DS Station website visits that include streaming are growing, especially on tablet (+189% tablet YOY, +92% smartphone)
- #5: Estimated visits from SimilarWeb – benchmark, not solid data, Story pages are 53% of page activity for station sites - NPR DS WNYC - education and transportation news topics get high traffi
- #8: NPR DS - digitalservices.npr.org/post/9-types-local-stories-cause-engagement Story pages are 53% of page activity for station sites - NPR DS
- #11: 275k pageviews/month (/news 45k)
- #12: Topic Verticals - Blogs with Voice + Narrow Focus, Original Content
- #15: Topic Verticals - Blogs with Voice + Narrow Focus, Original Content
- #16: 220,000 page views from 56,000 individuals. That’s a 30% improvement over last year in page views and 39% improvement in unique visitors. 75% of the visits are new, unchanged from last year. Visits average two and a half minutes, and they each customer looks at about three pages per visit. 75% of the site’s traffic comes from Google. Mobile traffic is up by 64%