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2014 rema xvsindustry-pdf

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Sandra Watkins
Sandra Watkins

This document compares RE/MAX to other real estate companies in terms of several metrics: - RE/MAX had the most residential real estate transactions in the US in 2014 with 907,785 sides. - RE/MAX has the highest brand awareness in the US at 28.1% according to an unaided awareness study. - RE/MAX spent 31.7% of total national advertising among real estate franchises in the US. - RE/MAX has offices in 97 countries worldwide, more than any of its competitors.

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U.S. RESIDENTIAL TRANSACTION SIDES1 U.S. BRAND AWARENESS2 U.S. NATIONAL ADVERTISING3 COUNTRIES4 OFFICES WORLDWIDE AGENTS WORLDWIDE 907,785 28.1% 31.7% 97 6,481 93,228 725,058 16.0% 29.5% 41 3,100 84,900 644,297 4.2% 1.0% 7 700 94,906 410,543 20.9% 14.4% 61 7,100 103,800 118,160 1.6% 0.0% 32 2,300 31,200 78,841 0.7% 11.8% 41 700 14,500 55,712 0.7% 1.6% 2 260 8,400 Not released 1.5% 0.1% 1 370 14,000 Not released 0.4% 0.2% 1 360 7,800 Not released 0.1% 0.0% 1 330 14,000 RE/MAX vs. THE INDUSTRY2014 ?2014 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby¨s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2013; Keller Williams, Weichert, Real Living and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1 RE/MAX residential transaction sides may include some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 2 MMR Strategy Group study of unaided awareness. 3 U.S. national media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4 Based on lists of countries claimed at each franchisor¨s website, excluding claimed locations that are not independent countries (e.g. territories, etc.). 140331 RE/MAX agents sell the most homes, supported by a brand that more buyers and sellers think of than any other in real estate. Open Your Eyes to RE/MAX.

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2014 rema xvsindustry-pdf

  • 1. U.S. RESIDENTIAL TRANSACTION SIDES1 U.S. BRAND AWARENESS2 U.S. NATIONAL ADVERTISING3 COUNTRIES4 OFFICES WORLDWIDE AGENTS WORLDWIDE 907,785 28.1% 31.7% 97 6,481 93,228 725,058 16.0% 29.5% 41 3,100 84,900 644,297 4.2% 1.0% 7 700 94,906 410,543 20.9% 14.4% 61 7,100 103,800 118,160 1.6% 0.0% 32 2,300 31,200 78,841 0.7% 11.8% 41 700 14,500 55,712 0.7% 1.6% 2 260 8,400 Not released 1.5% 0.1% 1 370 14,000 Not released 0.4% 0.2% 1 360 7,800 Not released 0.1% 0.0% 1 330 14,000 RE/MAX vs. THE INDUSTRY2014 ?2014 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby¨s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2013; Keller Williams, Weichert, Real Living and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1 RE/MAX residential transaction sides may include some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 2 MMR Strategy Group study of unaided awareness. 3 U.S. national media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4 Based on lists of countries claimed at each franchisor¨s website, excluding claimed locations that are not independent countries (e.g. territories, etc.). 140331 RE/MAX agents sell the most homes, supported by a brand that more buyers and sellers think of than any other in real estate. Open Your Eyes to RE/MAX.