2014 sales brochure_eng
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EUROPAGES is a B2B marketing platform that provides solutions to help businesses get found online, transform website visitors into buyers, and measure return on investment. It has over 2.6 million listed companies, 33 million annual visitors, and 62 million annual searches covering 21 business sectors. Paid membership packages provide increased visibility, traffic to company profiles and websites, and tools to optimize results, while free listings also allow basic online presence.
![10 11www.europages.com
ADDRESS YOUR TARGET AUDIENCE DIRECTLY
Launching a new product? A trade show? Our emailing solutions enable you to communicate
with a relevant B2B audience. EUROPAGES gives you access to the most effective
e-marketing strategies.
DISPLAY SOLUTIONS
Take advantage of our display solutions to enhance your reputation and increase traffic
towards your site. The average click-through rate (CTR) for these spaces on EUROPAGES
is particularly high, because you can choose your target sector and the length of your
campaign.
Leaderboard
(728x90pixels) &
Banners:
(468x60pixels) are
more targeted,
and appear on
the results pages
in your chosen
business sectors.
Optimised for
mobile use.
Skyscrapers:
(120x600pixels or
160x600pixels).
Sponsors:
(300x250 pixels)
are first-rate in
terms of overall
visibility, and
appear on the
site home page,
in a choice of 26
available language
versions.
Our monthly
newsletter is
circulated to
EUROPAGES’
900,000 members
in many different
countries, in each
addressee’s own
language for
optimum impact.
You can also draft
your own messages
by selecting opt-
in emails from
4,500 business
categories.
It is sent to the
decision-makers
of the business
world (managers
of SMEs, buyers,
import/export
managers) and
provides high-
impact support for
your brand.
Hello,
Discover your visibility statistics for December
Your E*Card views ... 457
Your E*Page visits ... 28
Would you like more visits ?
Optimise your E*Page >
1. France 2. Spain 3. Italy
Translate your E*Page!
Contact us >
Companies on EUROPAGES: 4583
Heading:
Search in your sector >
Tip: Multiply prospects
93: On average, EUROPAGES client companies
receive 93x more visits on their website than
free members. Get a quote >
More information
Contact us
EUROPAGES, B2B marketing solutions in Europe
Your statistics for the month
Your visitor’s origin - Top 3
Number of companies in your sector
CASSI LORENZO 12/2013
[Blog] paying or free
member?
all your need to know
to understand
A QUESTION?
Contact us
(free call)](https://image.slidesharecdn.com/2014salesbrochureeng-140212100824-phpapp01/85/2014-sales-brochure_eng-7-320.jpg)
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2014 sales brochure_eng
- 2. CONTENTS GET FOUND ON THE WEB p.02........ Join a site with very high traffic p.03........ Member company profiles p.04........ The most researched sectors on EUROPAGES p.05........ Your content translated and referenced in several languages to ............... maximise your potential TRANSFORM YOUR VISITORS INTO BUYERS p.06........ The E*Page: Create a landing page to match your image p.07........ Open up your catalogue to the entire world MEASURE THE RETURN ON YOUR INVESTMENT p.08........ Your account in a nutshell: myEUROPAGES OPTIMISE YOUR RESULTS p.09........ Millions of pertinent visitors p.09........ Paid membership vs. free listing p.10........ Display solutions p.11........ Address your target audience directly OUR TAILOR-MADE MARKETING SOLUTIONS 01www.europages.com
- 3. 02 03 GET FOUND ON THE WEB JOIN A SITE WITH VERY HIGH TRAFFIC Increased visibility on the internet has become a fundamental requirement for today’s businesses. With billions of people connected, the internet offers huge potential as a tool for company growth. B2B marketing solutions from EUROPAGES offer you access to a network of millions of professionals, and guarantee you a prominent web presence. With millions of unique visitors and over 5,000 new businesses registering each month, EUROPAGES is a B2B platform reaching a huge audience – a high-ranking site available in 26 languages and consulted the world over. 33million visitors from ... 51% PRODUCERS, MANUFACTURERS 25% SERVICE PROVIDERS 20% WHOLESALERS, DISTRIBUTORS 4% RETAILERS Directors and senior management Sales managers and heads of communication or marketing 46% 35% Administrative managers 5% Purchasing managers, import-export managers or logistics managers 7% Industrial, technical, production and services management 7% www.europages.com source:ComscoreDigitalAnalytix,2013 source:EUROPAGESdatabase 40% are very small enterprises (VSEs) 50% are small and medium enterprises (SMEs) 10% are middle-sector companies MEMBER COMPANY PROFILES Over 2.6 million companies are listed on the EUROPAGES site, representing every business sector, from food processing to construction and including metallurgy, energy, cosmetics, chemicals and transport. 1.4 million 1.7 million 1.5 million 3.4 million 0.1 million 24.9 million 122million pages visited 62million searches
- 4. 0504 YOUR CONTENT TRANSLATED AND REFERENCED IN SEVERAL LANGUAGES TO MAXIMISE YOUR POTENTIAL Our core business is increasing SMEs’ visibility on the internet and expanding their international contacts. Central to our success is our policy of translating your content into multiple languages. There is no robot translation with EUROPAGES. To ensure quality results, EUROPAGES has its own network of professional translators working in 15 languages. OPEN TAXONOMY EUROPAGES has set up a high-performance system of keywords: you can choose from the broad selection of existing terms in the EUROPAGES database or add your own, personalised keywords, if your business is highly specific. MULTILINGUAL SEARCH ENGINE The EUROPAGES search engine is consultable in 26Ìýlanguages, enabling a wide user audience to find partners or distributors. TRANSLATION NETWORK EUROPAGES translates your descriptive text and keywords into 15Ìýlanguages, giving you a considerable edge: your company will appeal to a wider audience by addressing customers in their native language. This multilingual referencing gives you enhanced internet visibility. INTERNATIONAL DATABASE With over 2.6 million companies listed, EUROPAGES has compiled a rich and comprehensive database of terms that describe a variety of industrial activities, many of which are highly specific. THE MOST RESEARCHED SECTORS ON EUROPAGES 62 million searches were carried out in 2013, from over 100 countries and covering 21 business sectors. source:ComscoreDigitalAnalytix,2013 7,730,000 SEARCHES TEXTILES AND CLOTHING 4,630,000 SEARCHES METALLURGY AND METALWORKING 5,770,000 SEARCHES MECHNICAL ENGINEERING AND INDUSTRY - EQUIPMENT 6,430,000 SEARCHES FOOD AND RELATED PRODUCTS 5,740,000 SEARCHES BUSINESS SERVICES www.europages.com
- 5. 06 07 OPEN UP YOUR CATALOGUE TO THE ENTIRE WORLD Professional buyers are looking first and foremost for your products. A catalogue displayed on a company’s E*Page guarantees a marked improvement in both the quantity and quality of enquiries. What if you don’t have a catalogue? We can create one for you. TRANSFORM YOUR VISITORS INTO BUYERS THE E*PAGE: CREATE A LANDING PAGE TO MATCH YOUR IMAGE Don’t just settle for visitors: convert them into buyers! When you register with EUROPAGES, you can immediately create your company’s E*page. This is a virtual storefront, containing the key details of your business. This custom-made page will be the vehicle for introducing your company to potential partners. We ensure optimal referencing of your company profile, keywords and products. www.europages.com Your contact information, promotional documents and location are immediately accessible. Internet users will immediately know what type of products or services you offer. You will therefore receive more targeted and relevant enquiries. Your products are automatically identified by specialist software, which collects the images and product descriptions. We then optimise each product title to enhance its referencing. Videos, slide shows Photos, documents, PDFs, web links
- 6. MEASURE THE RETURN ON YOUR INVESTMENT YOUR ACCOUNT IN A NUTSHELL: MYEUROPAGES When you create your E*Page, you get immediate access to your own, secure space. You can subsequently manage your E*Page and assess the return on your investment. 08 09 OPTIMISE YOUR RESULTS MILLIONS OF PERTINENT VISITORS EUROPAGES supports you throughout the sales process, helping you to convert your visitors into genuine prospective customers. PAID MEMBERSHIP VS FREE LISTING Whilst signing up for EUROPAGES is free, only paid packages allow you to put in place a fully effective strategy. This is because the higher your general visibility, the greater your probability of generating pertinent clicks to your site. Give yourself every chance of success! www.europages.com Modify your description, change your keywords and add videos, slide shows, photos and documents to refine your content and strengthen the relevance of your E*Page. Attract international visitors Multilingual referencing on the search engines E*Card views 1,025,000,000 Win visitors over with your E*Page Optimal content, catalogues, videos, documents E*Page views 63,000,000 Generate visits to your site Each visitor is a potential customer Clicks 22,000,000 72X increase in overall visibility 29X increase in targeted displays 93X increase in website visits source:ComscoreDigitalAnalytix,2013 *Each month, the Office de Justification de la Diffusion (OJD) certifies and validates the usage statistics declared by EUROPAGES. You have full access to your business analytics, and can monitor clicks, emails received and the country of origin of the visitors to your EUROPAGES E*Page.
- 7. 10 11www.europages.com ADDRESS YOUR TARGET AUDIENCE DIRECTLY Launching a new product? A trade show? Our emailing solutions enable you to communicate with a relevant B2B audience. EUROPAGES gives you access to the most effective e-marketing strategies. DISPLAY SOLUTIONS Take advantage of our display solutions to enhance your reputation and increase traffic towards your site. The average click-through rate (CTR) for these spaces on EUROPAGES is particularly high, because you can choose your target sector and the length of your campaign. Leaderboard (728x90pixels) & Banners: (468x60pixels) are more targeted, and appear on the results pages in your chosen business sectors. Optimised for mobile use. Skyscrapers: (120x600pixels or 160x600pixels). Sponsors: (300x250 pixels) are first-rate in terms of overall visibility, and appear on the site home page, in a choice of 26 available language versions. Our monthly newsletter is circulated to EUROPAGES’ 900,000 members in many different countries, in each addressee’s own language for optimum impact. You can also draft your own messages by selecting opt- in emails from 4,500 business categories. It is sent to the decision-makers of the business world (managers of SMEs, buyers, import/export managers) and provides high- impact support for your brand. Hello, Discover your visibility statistics for December Your E*Card views ... 457 Your E*Page visits ... 28 Would you like more visits ? Optimise your E*Page > 1. France 2. Spain 3. Italy Translate your E*Page! Contact us > Companies on EUROPAGES: 4583 Heading: Search in your sector > Tip: Multiply prospects 93: On average, EUROPAGES client companies receive 93x more visits on their website than free members. Get a quote > More information Contact us EUROPAGES, B2B marketing solutions in Europe Your statistics for the month Your visitor’s origin - Top 3 Number of companies in your sector CASSI LORENZO 12/2013 [Blog] paying or free member? all your need to know to understand A QUESTION? Contact us (free call)
- 8. 12 OUR TAILOR-MADE MARKETING SOLUTIONS CONTACT US! MEMBERS COMPANY PAGE Publish a description of your company and offer your potential customers rich and appealing content to grab their attention. Multiply communication channels by giving prominence to images, videos or presentations. CATALOGUE Promote your products and services on specific pages, with optimised headings for effective referencing; add images and technical documentation to demonstrate your expertise. DISPLAY Conduct advertising campaigns with a high return on investment by targeting specific sectors in the languages of your choice. NEWSLETTER Enhance the visibility of your brand, highlight your promotions or generate hot leads by purchasing advertising space in our monthly newsletter.
- 9. EUROPAGES S.A. 127 avenue Charles de Gaulle 92200 Neuilly-sur-Seine - FRANCE Tel: +33 (0)1 41 16 49 00 info@europages.com www.europages.com