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INTRANTVERK 2014
DIGITAL WORKPLACE :
READY TO GO ?
A BAYER CS STORY
ABOUT COMMUNICATION CULTURE
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014
DW more than a technology
2
The Digital Workplace is much
more than technology, it lives at
the intersection of PEOPLE,
organization and tools.
www.digital-workplace-trends.com
Communication tools
3
EMPLOYEE
NEEDS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter
How do we want to work ?
4
this is a COM or an IT thing
I cant share it here, I dont have the right to
The information is duplicated !
The Digital Workplace dream
5
STRATEGIC FOR
BUSINESS
2
3
1
EDUCATE (KM)
Wiki
E-Learning
COLLABORATE
Sharepoint sites
@Connections & Lync
CRM
INFORM
Intranet
Newsletter
The communication culture
Managed
Intranet
approach
2.0
approach
Data pushed to end-user
Data pulled by end-user
6
INFORMATION CREATION
Barriers to the DW
7
Despite a positive attitude towards technology:
! Communication behaviour (one-way)
! Information control culture
! No clear leadership
! Not seen as a strategic element to support
business
The actors of the change
DW &
Business
Managers
COM
HR
IT
8
The DW challenges
! People issues not technology
! The DW breaks silos and forces us to think
holistically
9
Key take aways
! Digital Workplace is mainly a cultural change not
only a technology or information architecture
change
! Build your own model of Digital Workplace
! Focus on business value rather than technology
implementation
10
THANK YOU FOR YOUR
ATTENTION !
Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014
Ad

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The importance of the communication culture for the success of a business focused Digital Workplace

  • 1. INTRANTVERK 2014 DIGITAL WORKPLACE : READY TO GO ? A BAYER CS STORY ABOUT COMMUNICATION CULTURE Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014
  • 2. DW more than a technology 2 The Digital Workplace is much more than technology, it lives at the intersection of PEOPLE, organization and tools. www.digital-workplace-trends.com
  • 4. How do we want to work ? 4 this is a COM or an IT thing I cant share it here, I dont have the right to The information is duplicated !
  • 5. The Digital Workplace dream 5 STRATEGIC FOR BUSINESS 2 3 1 EDUCATE (KM) Wiki E-Learning COLLABORATE Sharepoint sites @Connections & Lync CRM INFORM Intranet Newsletter
  • 6. The communication culture Managed Intranet approach 2.0 approach Data pushed to end-user Data pulled by end-user 6 INFORMATION CREATION
  • 7. Barriers to the DW 7 Despite a positive attitude towards technology: ! Communication behaviour (one-way) ! Information control culture ! No clear leadership ! Not seen as a strategic element to support business
  • 8. The actors of the change DW & Business Managers COM HR IT 8
  • 9. The DW challenges ! People issues not technology ! The DW breaks silos and forces us to think holistically 9
  • 10. Key take aways ! Digital Workplace is mainly a cultural change not only a technology or information architecture change ! Build your own model of Digital Workplace ! Focus on business value rather than technology implementation 10
  • 11. THANK YOU FOR YOUR ATTENTION ! Cristina FILIPE ARAUJO @filipecristinaMAY 22, 2014